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Improving the Student Application and Admission Process

Improving the Student Application and Admission Process. Cheryl Jacobs Lori Murray-Hawkins University of New Brunswick. Background Definition and Development System overview Improvements Challenges Next steps. Before. Before. Before. Motivation.

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Improving the Student Application and Admission Process

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  1. Improving the Student Application and Admission Process Cheryl Jacobs Lori Murray-Hawkins University of New Brunswick

  2. Background Definition and Development System overview Improvements Challenges Next steps

  3. Before

  4. Before

  5. Before

  6. Motivation Single, standard online form and process UNB Strategic Goals • increase international access to UNB • increase enrollment of students (in part, through better service) • Improved communications and marketing Commercial products, including from our ERP/SIS provider, inadequate

  7. Definition & Development MBA Graduate Academic Units • Survey, Requirements Document, Code, Test Undergraduate • More centralized admission decision process • BOGO, Enhanced SIS syncing More GAUs and special UG programs Upgrade Schedule

  8. Features Applicant account/profile Application form • Start and stop • Question logic • Document uploads Online Letter of Reference Applicant status page

  9. Features Import to SIS Admin console – tailored to roles Decision process workflow Recruitment reporting Statistics Usability, accessibility, privacy standards

  10. Improvements Applicants: • Single, online application form • Applicant-provided documents can be uploaded, during or following submit, rather than mailed • Online payment • Self-serve status information

  11. Improvements Admissions: • Consistency • Efficiencies in decision process (workflow) • Tied into SIS inbound documents recording Academic Units: • Central location for application documents • Add/remove faculty reviewers per application

  12. Improvements Recruitment: • Track and follow-up on abandoned applications UNB: • Single, online application form • Reduced silos: recruitment and admissions, admissions and academic units • More applicants > students (hopefully)

  13. Challenges & Lessons No “silver bullet” • Academic and business unit priorities • Initial design case too restricted • Different data collected, decision processes Consistency (?) • Forms • Fees • Program administration

  14. Challenges & Lessons In with the new (but don’t lose the old!) • Online application – or not • Online payment – or not • 2 applications for the price of one No “Easy button” • Units underestimated engagement • Didn’t know their programs or processes • Visual important

  15. Challenges & Lessons International applicants Data integrity Too easy? Ongoing development • Priorities • Scheduling

  16. Next Steps Complete graduate programs Upgrade releases Admissions input of paper applications Application agent console Academic Unit interface Mobile support Document transfer

  17. Questions?Cheryl Jacobs cjacobs@unb.caLori Murray-Hawkins lmurray@unb.ca

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