Presntation On Dalda Foods (Pvt.) Ltd.

2. Presntation On Dalda Foods (Pvt.) Ltd.

3. Presenters Muhammad Imran Khan 07-37 Muhammad Taha Khan 07-06 Farrukh Ali Sahu 07-43

4. Brief History • Dalda’s story begins in early 1930’s • In 1999 Unilever acquired International Technology to evolve Dalda Banaspati to Dalda VTF • In July 2004 Unilever Pakistan sold its "Dalda" brand to Westbury Group • The company entered the pure-oil segment in early 2007

5. Values At Dalda we follow following values to bring best to our Customers • Integrity • Fairness • Trust • Accountability • People reaching their full potential

6. Market Offerings Major Products Offered by Dalda foods are: • Banaspati Ghee • Cooking Oil

7. Major Products • Dalda VTF Banaspati • Dalda Cooking Oil • Manpasand Banaspati • Manpasand Cooking Oil

8. Dalda VTF Banaspati • Only banaspati in Pakistan which is Virtually Trans-fats Free (VTF) • Ordinary banaspati brand contains up to 25% of these harmful Trans-fats • Amount of Trans-fats in this banaspati to less than 1%

9. Dalda Cooking Oil • Keeping in mind the changing lifestyle of its consumers Dalda introduced cooking oil to the market. • 100% cholesterol free and contains Vitamin A and D together with Vitamin E • It also contains essential fatty acids, Omega 3 and 6

10. Manpasand Banaspati • Economical in use • Enriched with Vitamins A & D to ensure healthand great taste

11. Manpasand Cooking Oil • Produced using the world’s best vegetable oils • Produced using the world’s best vegetable oils • Economical in use and cholesterol free • Enriched with Vitamins A and D

13. Market Segmentation Premium B Market: 900 K Tons DFL’s Brand: Manpasand Competition: Sufi, Zaiqa & Kashmir Premium A Market:300 K Tons DFL’s Brand: Dalda Competition: Habib, Rafhan, Soya Supreme & imported brands Premium Segment ……….. ………………… Mid Price Segment Mass Market Mid Price A: 500 K Tons DFL’s Brand: Tullo Competition: Kissan, Meezan, G.Sun , Sunny & Bulk Segment of Zaiqa and Sufi Mid Price B: 400 K Tons DFL’s Brand: Pride Competition: Shan, Lateef, Data, Dastarkhuan, Handi & Shama

14. Dalda Why is Dalda Premium Brand? • Quality • Only brand that is exported to European Union Countries • UNESCO recommended quantity of Vitamins • Only Brand that offers VTF

15. Dalda…Portfolio Only Dalda’s International Technology and espertise offer a value added range to suit every consumer’s needs • Dalda Olive Oil • Only Health Matters • Dalda Cooking Oil • Only blend which preserves natural goodness • Planta Cooking Oil • Where Taste is as important as Health • Dalda Canola Oil • Only Canola oil that offers strength of vitamins to combat competitive lifestyle • Dalda VTF Banaspati • Only Banaspati that offers relief of being transfat free

16. Dalda…Segment Drivers • Where Own and Family’s Health is a priority • When consumers think that it is better to spend on quality rather than on medicine. • Where Trust means Blind Faith of loved ones on your choice’s quality. • Where Route to win hearts is not only taste rather—Trust and Taste

17. Dalda…Distribution Strategy • Extensive coverage of A, B and C class outlets Nationwide. • Controlled and potential based coverage at D and E class outlets nationwide.

18. Dalda…Main Competitors • Habib • Seasons • Rafhan • Soya Supreme • Imported Premium Brands

19. Manpasand How Manpasand is positioned in the minds of target customers? • Only Brand that is economical in use • Only brand with continuous Innovation & activation support • UNESCO recommended vitamins quantity • Consistency in Quality, Flavor and Texture

20. ManPasand…Portfolio DFL offers to combine Quality and Economy for consumers who want to be liberated of financial burden without compromising family’s health. • Manpasand Banaspati • Manpasand Cooking Oil • Where quality has an edge over a few rupee differential

21. Manpasand…Segment Drivers • Where desire is best combination Quality & Economy • Where financial resources are limited but consumers aspire to upgrade towards healthy and quality lifestyle

22. Distribution Strategy • Extensive Distribution in A, B, C and D class outlets nationwide. • Selective distribution at MT Stores.

23. Manpasand…Main Competitors • Sufi • Zaiqa • Kashmir

24. Consumer Preference Findings Nationwide consumers researches and millions of consumers contacts suggest that Manpasand is a superior product/ formulation as: • 91% target consumers preferred Manpasand over their existing brands • 94% consumers liked its overall quality and innovation packaging • 73% consumers mentioned that it was economical in use as its consumed less than any other Banaspati/Oil

26. Tullo Why Tullo against regional brands? • Brand with the heritage and quality trust of over 60 years • Consistent Superior quality • Improved service of sales force to customers • Only long standing and trustworthy brand

27. Tullo…Portfolio Tullos superior quality is now accessible to price conscious consumers as follows • Tullo Banaspati • Tullo Cooking oil

28. Tullo…Segment drivers • Where aspiration to use superior quality and trust worthy brand is there but product does not allow. • Where customers are willing to stretch a rupee or two for buying a trust worthy and experimented brand. • Where quality is priority if brand is in affordability limits.

29. Tullo…Distribution strategy • Extensive distribution in B, C & D outlets nation wide. • Selective distribution in E class stores.

30. Tullo…Main Competitors • Kissan ----- KHI, FSB, QTA. • Meezan ----- KHI, LHR, QTA. • Golden Sun ----- KHI, LHR, SKR, MUL. • Shehbaz ----- SUK. • Bulk pack of Zaiqa ----- ISL, RWP. • Bulk pack of Sufi ----- LHR.

31. Pride • Brand that is being made following same gold quality standards as of Tullo. • Consistent quality in the market where unethical product manufacturing practices are a norm.

32. Pride…Portfolio Manufacturers of Tullo offers following quality product at rock bottom prices • Pride Banaspati. • Pride Cooking Oil.

33. Pride…Segment Drivers • In this segment price determines the buying attitude. • Consumers are fighting for there survival, Hence even a single penny matters a lot. • Quality is a value addition if price is competitive.

34. Pride…Distribution strategy • Expensive distribution in B, C, D & E outlets nation wide. • Selective distribution in B+ stores.

35. Pride…Competitors • Shaan ----- LHR • Latif ----- ISL • Daata ----- FSB, QTA • Dastarkhuan ----- KHI, LHR • Haandi ----- RWB, KHI • Pure ----- SUK,HYD • Shama ----- PSH,MUL

36. Price Ranges • Premium A Banaspati Ghee : 115-130 /kg Cooking Oil : 125-140 /kg • Premium B Banaspati Ghee : 100-115 /kg Cooking Oil : 110-125 /kg • Mid-Price A Banaspati Ghee : 95-100 /kg Cooking Oil : 100-110 /kg • Mid-Price B Banaspati Ghee : 85-95 /kg Cooking Oil : 90-100 /kg

37. Advertisement The Company does its Marketing itself. They don’t have any organization involved for marketing concerns. The advertisement is done by an advertisement organization “Makan Ericson”.

38. Distinctions & Certifications • Bureau Veritas Quality (BVQI) certification of: • ISO 9001-2000 for Quality • ISO 14001-2004 for Environment • ISO 22000-2005 for Food Safety • OHSAS 18001-1999 for Occupational Health and Safety • HACCP certification for Hazard Analysis and Critical Control • Points

39. Any Queries??