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Community Need Focus Groups

Community Need Focus Groups. By Maria Cancino. Focus Groups. What is a focus group? A focus group involves the gathering of a group of people who are asked about their attitudes towards a concept, product or idea. Advantages Relatively inexpensive

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Community Need Focus Groups

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  1. Community Need Focus Groups By Maria Cancino

  2. Focus Groups • What is a focus group? • A focus group involves the gathering of a group of people who are asked about their attitudes towards a concept, product or idea. • Advantages • Relatively inexpensive • Participants provide truthful and straightforward responses Leung, L., & Savithiri, R. (2009). Spotlight on focus groups.55(2), 218-219. Retrieved from www.ncbi.nlm.nih.gov

  3. The start of Community Need Focus Groups • A study was conducted by Siouxland Social Science Research Center at Briar Cliff University • Results-key findings • Generally people reported satisfaction by the way they were treated at agencies • A majority of Woodbury County residents know where to obtain help services • Males and African Americans reported less satisfaction and knowledge of existing services

  4. The Start Cont… • Questions that Arose • 1/3 did not get what they need-why? • Are we addressing cultural issues? • Are we respectful at the first contact?

  5. Planning the Focus Groups • First Planning Committee • Design and Structure • Places • Number of Focus Groups • Number of Participants at each Focus Group • Incentives • What questions to ask

  6. Design and structure • Places • Faces of Siouxland Multicultural Fair • Contact Agencies-Events • Number of Focus groups • 8-20 • Number of participant at each focus group • 8-12 “Magic Numbers” • Incentive • $20 Hy-Vee gift card • Refreshments

  7. Design and Structure Cont… • Question to ask • 1.What is your highest need at the moment? • 2. How do you know when you are treated well at an agency visit? • 3. If you had a bad experience at an agency, what was one thing you would change from that experience?

  8. Community Need Focus Groups • Purpose • Is to provide low-income individuals and families the opportunity to communicate their needs, and describe the quality of services they have received from social service agencies.

  9. Results-Multicultural Fair • East African Group • Men • Education-already educated • Women • Education- wanting to get educated • Improving bad experience • Hiring someone with there language • Asking for another person to help them

  10. Results-Multicultural Fair Cont.. • Everyone-20 participants • Family Time • Transportation • Employment • Housing • Money • Improving bad experience • Have people be respectful • Bilingual staff • Staff not talking down to them

  11. Results- Stella Sanford Daycare • Parents-6 participants (3 females and 3 males) • Time • Doing pretty well • Finishing school • Summer program information for kids • Improve bad experience • Treat people as individuals • Communication –usually a misunderstanding

  12. Results-Radiant Life Church • Unfortunately-No participants

  13. Results-Jackson Recovery • Males Group- 3 males • Education • Getting back into children’s lives • None at the moment • Improve bad experience • Agencies should explain everything needed for appointment • Being heard-listen to there situation • Doing our part as well

  14. Results- Bridges West • Both male and female-17 participants • Needs • Food • Employment • Baby items-diapers, wipes etc. • Housing • Transportation • Improve bad Experience • Hire staff that have gone through situation like them • Going in with bad attitude, outcomes will may not be as expected

  15. Results-Sanford Center • Male group-4 males • More information especially with healthcare • Improve bad experience • To be treated equally when it to health care-with insurance and those with no insurance • Explain items in depth and in terms I can understand • Culture training

  16. Results-Midtown Family Community • Food Pantry Event-11 participants • Needs • food • Toiletry items • Transportation • Improve bad experience • Talking to you with dignity • Not being discriminated against

  17. Results-on Knowing when Treated Well • All groups gave similar answers: • When treated with respect and dignity • When questions are answered • Simple gestures • Smiles • Hellos • Tone of voice

  18. What will happen with results?

  19. Reference: • Leung, L., & Savithiri, R. (2009). Spotlight on focus groups.55(2), 218-219. Retrieved from www.ncbi.nlm.nih.gov (Leung & Savithiri, 2009)

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