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The Next 4 Billion Market Size and Business Strategy at the Base of the Pyramid

The Next 4 Billion Market Size and Business Strategy at the Base of the Pyramid. “Eradicating Poverty through Enterprise” Panel United Nations, November 2, 2007 Sheri Willoughby World Resources Institute. About World Resources Institute. Worldwide reach

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The Next 4 Billion Market Size and Business Strategy at the Base of the Pyramid

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  1. The Next 4 BillionMarket Size and Business Strategy at the Base of the Pyramid “Eradicating Poverty through Enterprise” Panel United Nations, November 2, 2007Sheri WilloughbyWorld Resources Institute

  2. About World Resources Institute • Worldwidereach • we work on global environment and development issues, on the ground in over 80 countries • Extensive experience with entrepreneurs - a portfolio of 150 SMEs…in Brazil, China, India, Indonesia, and Mexico • Extensive local partnerships - that build capacity and co-create opportunity with Ngos, community leaders, local governments, local small and medium businesses • MNC partnerships • With selected companies (Intel, Microsoft, Vodafone, Citigroup…)

  3. Why The Next 4 Billion Report?

  4. 4 billion people 72% of world population Poor by any measure <$3000/y PPP Poorly served unmet needs informality trap BOP penalty UNCOMPETITIVE MARKETS

  5. A $5 trillion BOP market

  6. By region…

  7. By country…

  8. By urban/rural…

  9. By sector…

  10. Surprising patterns — showing latent demand

  11. The message for business • Significant underserved markets • Can be served profitably —this report documents the BOP willingness to pay for quality service and products • Market opportunity. Both for entrepreneurs, large corporations, and investors

  12. A sector analysis--Health

  13. A “Last Mile” model for the health sector: Mi Farmacita

  14. HealthStore and Medicine Shoppe

  15. WRI’s BOP Strategy Market Research Identify transformative sector strategies Scale enterprise development Engage capital markets

  16. For more information: Download or order The Next 4 Billion report http://www.nextbillion.net Thank you

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