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How to make loads of money on the internet… …even if you have NO Product and NO List. Who here likes working really hard, spending long hours at the computer to drive traffic to your website… only to find that people get there and don’t buy?.
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How to make loads of money on the internet… …even if you have NO Product and NO List
Who here likes working really hard, spending long hours at the computer to drive traffic to your website… only to find that people get there and don’t buy?
Who prefers to get loads of warm traffic to your website quickly and easily… and who are already keen to buy your product when they get there?
We do too… That’s why we love doing Joint Ventures with list owners
If we were to start an internet business today, knowing what we know now, this is the first strategy we’d use… Sell someone else’s product to someone else’s list
It’s quick, easy and completely frees us up to do the marketing
Our story… Management consultants for 15 years. In 2000 set a goal to retire from consulting in April 2005. In August 2004 learned internet marketing strategy that made US$250,000 in our first 12 months. In March 2006 built our first membership site, about “How we made US$250,000 in our first 12 months online”. Since March 2006, we have built a multi-million-dollar internet business around membership sites.
Benefits of doing JVs with list owners • Easy to find targeted list • Existing relationship means higher conversion rate • Provides credibility via association with “trusted friend and advisor” • Low up front cost • Quick – can get results same day • Easy – don’t need to be a techie
This talk will show you… • Where and how to find list owners • How to approach list owners • How to approach their lists
Before we get started… Who already has their own high-converting product already up and running and selling well online? Who would like to have one?
Here’s how you can get access to some great money-making websites… www.andrewanddaryl.com/uymg.htm
Now you know what you’re selling, let’s look at how to do it using JVs with list owners…
What makes a good JV partner? • Relevance to your topic • Complementary rather than competing • Size of list • Relationship with their list • Willingness to JV with you
Where and how to find list owners • People you know • Approach people in the niche offline • Ebay • Yellow pages • Online – sellers of ebooks, site owners, forum or blog owners
Other ways to find list owners • Gurus or authors in the niche • Buy them • Associations • Press release – free publicity • Expos
Exercise – search for and brainstorm list owners you could JV with
Understand the benefits to the list owner • cements the relationship they have with their clients • provides extra value to their clients (especially if you offer special bonuses) • extra income via affiliate link (if offered) • positions them as the trusted friend and advisor in the niche
How to approach the list owner’s list Simplest method is to have the list owner send out a series of emails directing people to the landing page using your affiliate link.
Email – key principles • Get inside your list owner’s head, and write from their point of view. • Write the emails as if you were writing to one person / a friend (visualize them). • Be excited, but avoid the hype. • Use a “natural” subject line (like the one you’d use for a friend). • If possible, give something of value in the email. • Have a “reason why”.
Email series example www.andrewanddaryl.com/uymg.htm
Exercise Prepare an email series for one of the sites for one of your chosen list owners
Other strategies • Provide CD or DVD in list owner’s hard copy newsletter • Provide CD or DVD as gift for list owner’s customers if they spend over x amount (eg in store or online) • Provide CD or DVD as bonus for ebay seller to add to products they ship • Provide CD or DVD to include in a big pack
And still more strategies… • List owner “prescribes” membership to people they see, eg naturopath • List owner includes 1 month free membership in a home study pack • Ebook seller includes one month free membership with ebook purchase
Tomorrow we’ll talk about our membership sites in more detail, and show you other ways to market them