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INTERACTING FOR CHANGE IN TOURISM DESTINATIONS

INTERACTING FOR CHANGE IN TOURISM DESTINATIONS. Tourist destinations and knowledge dynamics Life-long learning and university-industry interactions AAU and destination development: 3 case studies Rebild visitor centre Holliday home design Food tourism. Professor Henrik Halkier

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INTERACTING FOR CHANGE IN TOURISM DESTINATIONS

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  1. INTERACTING FOR CHANGE INTOURISM DESTINATIONS Tourist destinations and knowledge dynamics Life-long learning and university-industry interactions AAU and destination development: 3 case studies Rebild visitor centre Holliday home design Food tourism Professor Henrik Halkier Tourism Resarch Unit, Department of Culture and Global Studies, halkier@cgs.aau.dk

  2. Tourism Policy and Destination DevelopmentMAPPING A TRIANGLE Figure 1. Actor groups and institutions in destination development. Source: Henrik Halkier & Anette Therkelsen: Breaking out of Tourism Destination Path Dependency? Exploring the Case of Coastal Tourism in North Jutland, Denmark, German Journal of Economic Geography, May 2013 halkier@cgs.aau.dk

  3. Tourism Policy and Destination DevelopmentMULTI-LEVEL GOVERNANCE halkier@cgs.aau.dk

  4. Life-long learning anduniversity-industry interactions 1 Basic training • Vocational • University colleges • Universities Life-long learning as courses • Strong at lower levels • Weak/absent at universities • (Traineeship as ongoing bridge) Seminars, workshops • Contributions to industry events • Project-based events • National network in progress halkier@cgs.aau.dk

  5. Life-long learning anduniversity-industry interactions 2 Two tourisms of Denmark • Metropolitan/urban • Coastal Metropolitan challenges • Part of (inter)national networks • Focus on volume due to success Coastal challenges • Fragmented destinations • Importance of DMOs • Growing interest in qualitative change (new experiences) halkier@cgs.aau.dk

  6. AAU and Destination Development: Case 1REBILD VISITOR CENTRE The projects • Feasibility and stake-holder survey • Functionality • Sponsored by Rebild local government Process • (Inter)national experience survey • Stakeholder interview • Design brainstorm • Two reports Challenges • Politics • Fundraising halkier@cgs.aau.dk

  7. AAU and Destination Development: Case 2FUTURE HOLLIDAY HOMES The projects • User perspectives (demand) • Supply perspectives (design, planning) • Sponsored by EU programme and Industry Association Process • Doctoral research, 3 years (demand) • Post-doc research (supply) • Senior research (food demand/supply) • Dissertation, report, publications Challenges • From quantative to qualitative paradigm • Ongoing interaction with industry halkier@cgs.aau.dk

  8. AAU and Destination Development: Case 3LOCAL FOOD FOR TOURISTS The project • User perspectives (demand) • Supply perspectives (experience production chain) • (Sponsored by EU programme and Industry Association) Process • Senior research (food demand/supply) • Junior interviews, senior writing • Working papers, publications Challenges • From quantative to qualitative paradigm • Generating increased interaction • Funding for new food/tourism projects halkier@cgs.aau.dk

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