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New Venture Planning - 2013

New Venture Planning - 2013. Class #8 – October 24, 2013. Coming Attractions…. Friday – meetings with David Auerbach Tuesday – Kristin Luck Entrepreneur, Marketer Thursday 10/31 10 minutes on your interviews – 2 min Q&A Nov 5-7: Teams meet with John Dimmer ( EoC ). Market Types.

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New Venture Planning - 2013

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  1. New Venture Planning - 2013 Class #8 – October 24, 2013

  2. Coming Attractions… Friday – meetings with David Auerbach Tuesday – Kristin Luck Entrepreneur, Marketer Thursday 10/31 • 10 minutes on your interviews – 2 min Q&A Nov 5-7: Teams meet with John Dimmer (EoC)

  3. Market Types Key Questions: • Is there an established market? • How to segment? Cost, features, performance? What customer needs are not being met? What size do you need to be ‘legitimate’?

  4. TAM/SAM/SOM • TAM = Your Total Available or Addressable Market (everyone you wish to reach with your product) • SAM = Your Segmented Addressable Market or Served Available Market (the portion of TAM you will target) • SOM = Your Share of the Market (the subset of your SAM that you will realistically reach – particularly in the first few years of your business)

  5. Get, Keep, Grow

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