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Economics of Brewing Industry (v ii ) - other

Economics of Brewing Industry (v ii ) - other. Tomáš Maier SS 2018/2019. News. Court about radler: http://www.rozhlas.cz/zaznamy/plus/#/2017-04-27/7 Market results: http://www.ceskenapoje.cz/beer/v-roce-2016-rekordni-vystav-piva-pro-tuzemsky-trh.html General director Plzeňský Prazdrpj

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Economics of Brewing Industry (v ii ) - other

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  1. Economics of Brewing Industry (vii) - other Tomáš Maier SS 2018/2019

  2. News • Court about radler: • http://www.rozhlas.cz/zaznamy/plus/#/2017-04-27/7 • Market results: • http://www.ceskenapoje.cz/beer/v-roce-2016-rekordni-vystav-piva-pro-tuzemsky-trh.html • General director Plzeňský Prazdrpj • New advertising Gambrinus: • https://www.youtube.com/watch?v=8JawZULJYw8

  3. News • - Brewery in Kunratice • - Beer exhibition in Znojmo

  4. State aids in the sector (2016) Barley: possibility of interventions Subsidies for irigation of hops gardens Subsidies for reviving of the hops garden Voluntary support connected with the production (direct payments), 17 356,73 CZK (2015) Temporary internal supports

  5. Temporary internal supports Source: CSIF

  6. Position of brewing industry in frame of beverage production 11.05: beer; 11.06: malt Drinks in frame of food industry makes 22 %

  7. Production vertikal

  8. Organizations in sector Association of the Malting Barley Producers in Bohemia, Moravia and Silesia Association of Hops Growers in the Czech Republic Czech Beer and Malt Association Czech Association of small independent Breweries Bohemian-Moravian Microbrewery Association Brewers of Europe

  9. Organizations in sector Research Institute of Brewing and Malting Hops Institute Agricultural Research Institute in Kroměříž Research Institute of Crop Production

  10. Organizations in sector Beer Friends Associations (EBCU) Club of Collectors of Beer Souvenirs

  11. Periodical publications Brewer's Calendar Barley Yearbook Hops Yearbook Beer Yearbook Site and Outlook Report Fermentation industry

  12. Degustation competitions Czech Beer Gold Cup PIVEX Czecch Beer Seal Spring Award of Czech Brewers Beer of the Czech Republic Hops Harvest Supper Special and Atypical beers BFA

  13. Licence production Plzeňský Prazdroj Heineken Staropramen

  14. Staropramen Russia nad Ukrajine approximatelly 3 mil hl of Staropramen, in frame of AB InBev Romania, Bulgaria, Montenegro, Hungaria, … Asahi 45 thousands hl Stella Artois 30 thousands hl

  15. Plzeňský Prazdroj (2006) Gambrinus - Šariš apporximatelly 50 000hl Kozel - Šariš 320 thousands hl, Kaluga 980 thousands, Dreher 190 thousands PU - Tychy 100 thousands hl, Kaluga 40 thousands hl Klasik - Dreher 50 thousands hl Kozel in Russia 2015 apporximatelly 2 000 000 hl

  16. Heineken Krušovice in Russia and Slovakia Starobrno in Hurbanovo Zlatý Bažant in Starobrno

  17. Microbreweries Brewpub Microbrewery Craft brewery http://www.kvasnyprumysl.cz/download.php?clanek=86 http://docplayer.cz/2823780-Ekonomicke-aspekty-vzniku-restauracniho-minipivovaru-economic-aspects-of-setting-up-a-microbrewery-restaurant.html Costs differences

  18. Microbreweries

  19. Breweries

  20. Microbreweries Prague

  21. number of microbreweries per 1 mil inhabitans in selected states https://www.brewersassociation.org/statistics/number-of-breweries/ http://databank.worldbank.org/data/download/POP.pdf Brewers of Europe

  22. Enter to the sector of microbreweries Licenced business - trade register Building office Regional office Hygienic office (also sonic pollution) Environment River basin office Firemen Neighbour Customs office Czech Farm and Food Inspection

  23. USA • Microbrewery: A brewery that produces less than 15,000 barrels (17,600 hectoliters) of beer per year with 75 percent or more of its beer sold off-site. • Brewpub: A restaurant-brewery that sells 25 percent or more of its beer on site. The beer is brewed primarily for sale in the restaurant and bar. • Contract Brewing Company: A business that hires another brewery to produce its beer. It can also be a brewery that hires another brewery to produce additional beer. • Regional Craft Brewery: An independent regional brewery with a majority of volume in “traditional” or “innovative” beer(s).

  24. Laboratory and university breweries – Veselí nad Lužnicí

  25. Laboratory and university breweries – Ústí nad Labem

  26. Laboratory and university breweries – Mendel University

  27. Laboratory and university breweries – Brewery Litovel

  28. Laboratory and university breweries – Jeník CULF

  29. Laboratory and university breweries – UCHT

  30. Laboratory and university breweries – Food secondary school

  31. Laboratory and university breweries – RIBM

  32. Laboratory and university breweries – Pilsner

  33. Laboratory and university breweries – Saaz

  34. Laboratory and university Agriculture Faculty - USB

  35. Marketing and advertising Pressure on idetification Men Conservativeness Ethics Sexism Political correctness Diversification x homogenity Bernard

  36. Marketing and advertising Superpremium Premium Low-cost Local

  37. 1998

  38. 2008

  39. Sexism??? - billy goat

  40. Sexism???

  41. Ethics???

  42. Bernard

  43. Bernard

  44. Bernard

  45. Bernard

  46. Bernard

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