The Cardiff Broadband Centre

1. The CardiffBroadband Centre Beverley Evans Manager, Cardiff Broadband Centre

2. Today Broadband Cardiff Broadband Centre Broadband in Action

3. What is Broadband? • A bigger ‘pipe’ for exchanging data • 10 to 40 times faster than dial-up modem • Phone line available at same time • Always-on Internet access • No need to dial up each time • Immediate receipt of eMails, orders etc. • Affordable (from £1 per day) • Fixed cost makes financial planning more straightforward • May reduce costs • Easy to install • Engineer • Self-install

4. Delivery technologies • ADSL • VDSL • SDSL • Broadband Satellite • Broadband Mesh Radio • Fixed Wireless • Electricity cables

5. downstream Maximum 2Mbps typically 512kbps upstream Typically 256 kbps Existing telephony Asymmetric DSL (ADSL) Local Exchange Customer +

6. High rate low range Low rate high range 8 Mbps 4 Mbps 2 Mbps 1 Mbps 512 Kbps ADSL performance trade off

7. Imagine… “Broadband will create as big a behavioural shift as electrification over a century ago.” The Economist

8. What can Broadband do for me? • Increase productivity • Enhance research capabilities • Enhance teamwork – online collaboration • Security and resilience - offsite data storage • Extend reach • eLearning • Security – surveillance • Videoconferencing • Enable remote working • Improve employee satisfaction • IMPROVE CUSTOMER SERVICE

9. Increase Productivity Share files across the world • Easier and faster collaborative working • Design and prototyping (CAD/CAM Files) • Content production (documents, artwork etc.) • Take advantage of time differences • White boarding and video conferencing • Integrate business processes • Instantaneous up-dates and event alerts • Real-time data exchange for Management Information Systems

10. Online Collaboration

11. Research and online advice

12. Extend Reach

13. eLearning • Enhanced experience • Rich content • Where you want it • When you want it

14. Improve Customer Service • Text – open a chat window • Voice – talk on the Internet • Video – pre-recorded or live demonstrations on demand • Dynamic simulators • Virtual mannequins • Test drives • Collaborative shopping • Assisted browsing • Shop with a friend www.landsend.com • Remote diagnostics • Maintenance alerts for appliances • Global service • Automatic re-ordering and updating • Get closer to your customers and suppliers “Does my bum look big in this?”

15. New Business Model • ASP – Application Service Provider • Applications and data hosted offsite • Low cost access to sophisticated systems • Reduced cost of ownership • Reduced reliance in scarce IT skills • Automatic off-site backup • Rapid implementation • Access to latest technology

16. Examples of ASP Applications • Virus checker online: £1 - £3 per month • Firewalls • Off-site data storage • Credit checking: from £14 • HR • Accounts • CRM • eLearning • eBusiness suites

17. ASP Portals

18. Cardiff Broadband Centre • Unique partnership – a first in Europe • Public • Private • Academic • Cardiff Broadband Centre • Major initiative for the partnership • ‘The Connected City’ • Broadband is NOT just another product • Will change the way we do business

19. Cardiff Broadband Centre • UK businesses can save £4.7bn per annum • £3.2bn from productivity improvements alone • Cardiff already reaping benefits • 20% business ADSL added since launch of CBC • 30% consumer ADSL added since launch of CBC • Exchange enablement forward by 4 months • Rate of uptake higher than London • BE IMAGINATIVE £4.7bn

20. Cardiff Broadband Centre • Drop in centre for SMEs • PCs with broadband • Demonstrators • Information • Independent and impartial • Business focussed • Watching brief on developments • Coffee

21. The CardiffBroadband Centre Beverley Evans Manager, Cardiff Broadband Centre eMail: evansbj2@ecommerce.ac.uk web info: www.cardiff.gov.uk tel: 029 2064 7026

22. Broadband in Action By: Dr James B. Waddell eMail: waddelljb@ecommerce.ac.uk eCommerce Wales eCommerce Innovation Centre Cardiff University www.ecommerce.ac.uk

23. eCommerce Definition • eCommerce is electronic trading • Across all operational areas • Marketing, Sales, Research,Customer Service, Supply Chain, Procurement, Logistics, Finance, etc. • eCommerce technology enablesa business to: • Bring about a radical change in working: • Practices and processes • Interactions with all stakeholders • Operate more efficiently and effectively • Offer new digital products and services • Enter new markets at a lower cost • Create additional value for the customer

24. Broadband makes the Technology Invisible • Shrink download times from hours to minutesto seconds • Don’t flinch at a large files • More enjoyable browsing • Always on… “A successful technology should be as close as possible to invisibility. The experience of the user should be of the content, not the process of the technology. Broadband allows the Internet to work at that level.” “Happy employees creates happy customers.” Russell Henderson, Managing Director, 55degrees Ltd, www.55degrees.co.uk

25. eCommerce – an Integral part of a Business Strategy • External factors • What do my Customers want? • What are the Competition doing? • What can Technology enable? • Broadband Internet connections will become the norm • “It is our belief that eventually the majority of people will be connected to the Internet using broadband and that those who are not are in danger of being left behind…” Sid Ball, Managing Director www.borderbows.com

26. Win Global Customers • Local Operations – Global Reach “It would have been unheard of in the past for global customers to choose a UK-based service provider over a local one…. …but with broadband, we can offer real-time project management which is beyond our customers’ wildest dreams.” Jamie MacLeod , Liaison Manager, www.brands.co.ukSupply Chain and Maintenanceand Repair services for electronics industry

27. Reduce Costs • Store and Transport Data - Eliminate paper “With broadband technology, virtually no paper is required for any of our business processes … The cost saving of eliminating paper,tape media and manuals is huge.” Ian Diment, Senior IT Engineer, Livingston, www.cadence.com Electronic Design Software “The company estimates that a saving of around £2,000 in courier fees was achieved in the first year following the switch from dial-up to broadband.” Russell HendersonManaging Director www.55degrees.co.uk

28. Processes into Applications • Standardise Business Processes “Over the years, each business process has been transferred on to a business application and located centrally for all to use worldwide.” • Digitised Products and Services “…online, communications are all electronic; software is often distributed online and manuals are always in electronic form.” Ian Diment, Senior IT Engineer, Livingston, www.cadence.com Electronic Design Software

29. Lifestyle Benefits • Location independent working “Up to 40% of a working day can be spent getting to work and then sittingat a networked PC. Broadband with other technologies enables the work to brought to the workers, eliminating most of the commuting.” Brian Higton, Business Development Director www.cygnets.co.uk

30. Disabled Access Internet text and video communication facility for deaf and hard of hearing “VCam has been tested over broadband connections and the video was smooth enough to carry out a sign language conversation.” www.rnid.org.uk <MITA> Cymru - Make IT Accessible Web Accessibility: info@mitacymru.org.uk

31. Any Questions? Thank You