Why Your Shopify Store Is Not Driving Sales

1. Why Your Shopify Store Is Not Driving Sales

2. Are you one of those online merchants whose Shopify stores are getting a decent amount of traffic but no sales? If yes, you should stop worrying anymore. In this insightful post, we are going to decode what is restraining your prospects from making a purchase. All you have to do is read on to this detailed piece until the end. Let’s get started.

3. 1. Lame Product Descriptions The primary reason why your Shopify store is not generating any sales is that you are using generic product descriptions. . A product copy plays a vital role and can make or break your online success. According to a report, 98% of customers don't make a purchase from an eCommerce store if they find a lack of product information. Not to mention, 64.2% of customers return the product citing the reason that products did not match descriptions. •

4. 5 Little-known Tips To Create Compelling Product Descriptions That Sell • • • • • Understand your buyer persona Focus on the product benefits Use natural language and tone Use power words that sell Make your copy easy to scan

5. 2. No Trust Factor Another key reason why many Shopify stores don’t make any sales is that they fail to establish a trust factor with the potential customers. There are many ways to build trust with customers such as always put your customers first, socially active, create a loyalty program, communicate more often, make your brand more personal, testimonials, be transparent, and more. publish customer reviews and

6. Besides this, you can implement “trust badges” on your Shopify eCommerce store, such as: • Security badges • Payment badges • Money-back guarantee badges • Third-party endorsements

7. 3. Poor UX If your Shopify eCommerce store offers a poor user experience, there are fewer chances of your business succeeding in the digital realm. You would be flabbergasted to know that 88% of customers won't return to a website again after experiencing a bad UX. Mobile users are 5X more likely to leave a website if it is not optimized for their device. The good thing is every $1 you invest in user experience will yield a return of $100 (ROI = 9,900%). By partnering with a professional Shopify website development services provider, you can render a smooth user experience.

8. 4. Abandoned Shopping Cart Do you know? What’s the average rate of eCommerce cart abandonment? There are plenty of reasons why customers abandon a shopping cart before making a purchase. Some of the common reasons include: • Unexpected shipping cost • Enforcing customers to create an account • Long and confusing checkout process • Limited shipping options • Poor return policy • Limited payment methods • No estimated delivery

9. Parting Thoughts Apart from the key reasons given in this piece, you should look beyond them and figure out what else is dissuading customers from making a purchase from your Shopify store. This will help you find out all the bottlenecks that have stifled your eCommerce growth. Once you’ve determined all the reasons, start fixing them one by one, and you’ll see a surge in your eCommerce sales.

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