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Marketing on Social Media

Marketing on Social Media. In other words...doing “ Social Media ” for a living. #FDOM. Social Media as a Profession. It ’ s a 24/7 gig, for the most part It ’ s often thrown off on the interns, which is a shame (but also a great opportunity for you) It requires both quantity and quality

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Marketing on Social Media

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  1. Marketing on Social Media • In other words...doing “Social Media” for a living #FDOM

  2. Social Media as a Profession • It’s a 24/7 gig, for the most part • It’s often thrown off on the interns, which is a shame (but also a great opportunity for you) • It requires both quantity and quality • Gary V. recommends to go where the eyeballs are (everywhere) - but match your business with the right social network first • Be professional (GSP/tone) • Find a genuine voice that matches your brand • Be responsive (which is not as easy as it sounds)

  3. Marketing & Boxing • Marketing used to be a quick knockout: • Print, TV, Radio, Internet • Businesses punched as hard and as often as possible • Marketing (storytelling) is now a sparring match • Because of social, customers demanded a change: They wanted to be paid attention to • Marketing now consists of a bunch of jabs (stories, relevant content, memes, etc.), a chance to interact and voice concerns/complaints before you try to land the right hook (a call to action)

  4. Great Content • 1. It’s native • 2. It doesn’t interrupt • 3. It doesn’t make demands (often) • 4. It leverages pop culture • 5. It’s micro • 6. It’s consistent and self-aware

  5. A Great Right Hook • 1. The call to action is simple and easy to understand. • 2. It is perfectly crafted to mobile and all digital devices. • 3. It respects the nuances of the social network in which you are using.

  6. Storytell on Facebook • “Familiarity breeds acceptance” • What is EdgeRank? • EdgeRank makes responses to jabs incredibly important • 3-5% of your following will see your content • You have to stay vigilant with Facebook’s changes • You have to continually jab • You have to target

  7. Storytell on Facebook

  8. Storytell on Facebook (a right hook)

  9. Listen on Twitter • What is Twitter’s main value? • “Content often has far less value than context” • Prime for engagement - why? • Users are constantly looking for attention from strangers • Community building and customer service are key • Search for conversation

  10. Listen on Twitter

  11. Listen on Twitter

  12. Listen on Twitter

  13. Glam it Up on Pinterest • If your brand or product is focused on women (which most are), you need to be on Pinterest • Women outnumber men 5:1 • We love reminders of who we are and who we want to be (bumper stickers, photos on lockers, etc.) • Much more successful conversion rate than Facebook or Twitter • Content must be visually appealing • Build a community (re-pin)

  14. Glam it Up on Pinterest

  15. Getting Artsy on Instagram • Challenges for marketers: • No links and no shares • A great place to share beautiful content (images) • Don’t share ads, stock photos • People want original “art,” not commercials • Younger audience • Go crazy with hashtags

  16. Getting Artsy on Instagram

  17. Get Animated on Tumblr • Ranks #1 in terms of minutes spent per visit • Skews younger (18-34) • You have complete artistic control over the look • Connect via interests • Two words: ANIMATED GIFs

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