Chapter 10 RESEARCH IN MANAGEMENT

1. Chapter 10RESEARCH IN MANAGEMENT -- DR.SHINEY CHIB PROFESSOR,DMIMS,NAGPUR

2. The Small Business Innovation Research (SBIR) program is a set-aside program (2.5% of an agency’s extramural budget) for domestic small business concerns to engage in Research/Research and Development (R/R&D) that has the potential for commercialization. The SBIR program was established under the Small Business Innovation Development Act of 1982 (P.L.97-219), reauthorized until September 30,2000 by the Small Business Research and Development Enhancement Act (P.L.102-562), and reauthorized again until September 30,2008 by the Small Business Reauthorization Act of 2000

3. Objectives. • The SBIR Program includes the following objectives: using small businesses to stimulate technological innovation, strengthening the role of small business in meeting Federal R/R&D needs, increasing private sector commercialization of innovations developed through Federal SBIR R&D, increasing small business participation in Federal R/R&D, and fostering and encouraging participation by socially and economically disadvantaged small business concerns and women-owned business concerns in the SBIR program.

4. SPSS (Statistical Package for Social Sciences) • SPSS is a versatile and inexpensive program to use, but the strength of the program is in its simplicity. Programs generating reliable information can be managed by virtually anyone with limited computer experience, simply by using the SPSS system manual. The resultant data printouts are straightforward and easy to interpret. The intention of this report is to describe the adaptation of SPSS for use as a library management tool. The SPSS program was initially written at Stanford University in 1965 through the close cooperation of social science researchers, computer scientists, and statisticians, and statisticians.

5. Today it has evolved into a comprehensive statistical package currently available in many computer centres. SPSS has a wide range of statistical analysis procedures including descriptive (calculator type) and inferential (cause and effect) statistics, and graphic and comparative features that enable researchers to manipulate data in useful ways. SPSS has been utilized for both inferential and descriptive analysis of data. However, the descriptive component alone can be a beneficial tool in practical library management and decision making.

6. ADVANTAGES • The advantages of adapting the SPSS program are • The speed of calculation and analysis of data by the computer. • the many combinations of data comparisons, • the resultant ease in verification of monthly bills and preparation of monthly and fiscal year reports, and • The ability to use the data to assess growth of the service program and to identify usage trends for future budgetary planning.

7. ROLE OF RESEARCH IN MARKETING DEPARTMENT

8. Marketing research, according to the American Marketing Association, is the systematic and objective identification, collection, analysis, dissemination and use of information for the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing. First, marketing research is systematic, i.e. systematic planning is required in all the stages of the marketing research process. The procedure followed at each stage should be methodologically sound, well documented and as much as possible, planned in advance.

9. ROLE OF RESEARCH IN PRODUCTION DEPARTMENT

10. Researchers are not rare in the production area. Product development research, innovation research, cost reduction research, performance improvement research, work simplification research, profitability improvement research, inventory control research, product design analysis, process improvement studies, manufacturing process research – these are some of the prominent areas of research in the production function. In fact, there are numerous areas for research in production and materials, while research and development activities mainly concentrate on product development and the production process.

11. WHAT IS RESEARCH ? • IDENTIFY A PROBLEM • GATHER DATA • ANALYSE THE DATA • INTERPRET THE DATA • GATHER MORE DATA • ANALYSE THE DATA • INTERPRET THE DATA • DRAW CONCLUSIONS

12. ROLE OF RESEARCH IN FINANCE MANAGEMENT

13. The growth and development of a business organization is directly linked with the success of its finance function, which is concerned with determining long term and short term financial objectives, formulating and formulating and promulgating financial policies, and developing procedures that aid in the promulgation of the firm’s policies. The finance function includes financial control, which consists of two steps, viz., • Developing standards of performance ; and • Comparing activities with these standards.

14. ROLE OF RESERCH IN HRM

15. The personnel function is not an exception in the application of research as an aid to effective decision-making. It make use of research more than any other functional area, because human behavior is prone to constant changes; and the personnel management’s task is to deal with human attitudes to work life differ substantially from those to social life. Individual approaches and motives are not identical; and heredity’s influence and environment’s impact on human behavior affect organizational behavior and productivity. Research in personnel management is, therefore, more vital than in any other functional area because of the greater important of the human element in the enterprise.

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