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MGT659-91

MGT659-91. Intro. to Personal Case Analysis Michael L. Bejtlich. Lecture #Objectives:. Review the requirements of the personal case analysis Trace a hypothetical personal problem which makes use of this model. The Harvard Case Study Method:. See your Course Description and look for:

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MGT659-91

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  1. MGT659-91 Intro. to Personal Case Analysis Michael L. Bejtlich

  2. Lecture #Objectives: • Review the requirements of the personal case analysis • Trace a hypothetical personal problem which makes use of this model

  3. The Harvard Case Study Method: • See your Course Description and look for: • Explanation of Personal Case Analysis • Modified Harvard Case Study Guide • Evaluation Sheet

  4. Example of solving a personal problem using The Method: • Hypothetical student Claire

  5. Strengths: • Highly motivated to succeed in school • Good verbal aptitude • Has some business work experience • Enjoys school projects when working with others • Is considered to be friendly and outgoing

  6. Weaknesses: • Often takes on too many projects • Shaky performance in courses involving math • Unsure of the training program requirements • Dislikes studying and other “desk work” when alone • Is sometimes perceived as overly talkative

  7. Opportunities: • Potential entrance to retail training program • Participate on the college debating team • Can pick up more hours at work, since a co-worker has quit • Is considering arranging tutoring in CASA • Has just saved enough for a down payment on a new car

  8. Threats: • Aware that the retail training program is becoming more competitive • Purchasing the new car will require extra work • The debating club could drain her time • Changes in the financial aid laws might require her to work more

  9. Claire’s Mission (Long-Term Goal) Statement: • To successfully complete her Associates of Science degree in the Fashion/Retail Management Program and find employment in a retail management training program in the northeast region

  10. Claire’s Problem Statement: • How do I best structure my schedule this term in order to achieve my long-term goals?

  11. Claire’s Alternative Solutions: • Reduce her work hours and concentrate on her school work • Increase work hours and purchase the new car • Arrange tutoring and attend the math lab • Try to do everything (purchase car, join debating club, etc.) and see what happens • Request an interview with training program director

  12. Claire’s Selected Criterion: • Feasibility • Effectiveness • Cost • Risks • Time

  13. Claire’s Criterion Chart: • Chart with factors weighted the same • Chart with (1) factor weighted differently

  14. CLAIRE’S CRITERION CHART ANALYSIS (EQUAL WEIGHTS) FEAS. EFFECT. COST RISKS TIME TTL SCHOOL 4 3 5 4 3 19 NEW CAR 5 2 1 2 4 14 TUTORING 5 3 5 4 4 21 EVERYTHING! 1 1 1 1 1 5 INTERVIEW 3 3 5 4 4 19 COMBO. 1,3,5, 4 5 5 5 2 21 LEGEND: 1=LOWEST, 5=HIGHEST DEGREE OF DESIRABILITY

  15. CLAIRE’S CRITERION CHART ANALYSIS (EFFECTIVENESS FACTOR AT 150% WEIGHT) FEAS. EFFECT. COST RISKS TIME TTL SCHOOL 4 4.5 5 4 3 20.5 NEW CAR 5 3.0 1 2 4 15.0 TUTORING 5 4.5 5 4 4 22.5 EVERYTHING! 1 1.5 1 1 1 5.5 INTERVIEW 3 4.5 5 4 4 20.5 COMBO. 1,3,5, 4 7.5 5 5 2 23.5 LEGEND: 1=LOWEST, 5=HIGHEST DEGREE OF DESIRABILITY

  16. Claire’s Best Solution: • Discuss all solutions against all criterion • Specifically discuss the use of her final criterion chart scores • Combination solution appears to be the best, particularly if effectiveness is 150% weighted

  17. Claire’s Implementation: • Explain how best solution will go into action • How will risks be averted? e.g. time management issues • Drawbacks minimized? e.g. rewards if she studies according to her schedule • Claire will discuss exactly how and when solutions 1,3 and 5 will be put into action in very specific terms

  18. Claire’s Feedback: • Who will she receive feedback from? • On what basis will the feedback be received? • She might include teachers, advisors, her manager, family members, friends, etc. • Be specific

  19. What to Skip: • No extra charts required (Step 9) • No outside research required (Step 10)

  20. Evaluation Tips: • Focus on clarity • Focus on the process • Review your finished product and make sure it makes sense

  21. Lecture Objectives: • Reviewed the requirements of the personal case analysis due in Week 6 • Traced a hypothetical personal problem which makes use of this model

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