Creation service of marketing and marketing environment of the pharmaceuticalenterprise

1. Creation service of marketing and marketing environment of the pharmaceuticalenterpriseCreation service of marketing and marketing environment of the pharmaceuticalenterprise

2. Organisation of marketing department of chemical - pharmaceutical company Marketing service of pharmaceutical enterprises are formed to develop behavior strategy and tactics of the enterprise on market of goods and services.

3. The aim of their operation is to ensure the survival of the pharmaceutical enterprises of different forms of ownership based on improvement of production and realization of products that satisfy consumers‘ needs and requests.

4. There are following models of marketing services in accordance with their orientation: • Functional • Commodity • Regional • Segment • Combined

5. Functional organization of marketing department • It is typical for pharmaceutical enterprises, which have a small number of markets, goods. • In the functional organization of marketing divisions of each department or sector develops and carries one or several specific functions: • market research • product planning and product range, • advertisement • Forming goods delivery channels (choice of suppliers, consumers , the analysis of the effectiveness of goods delivery) • postmarketing service.

6. Commodity Organization of Marketing Service • For pharmaceutical enterprises, which produce variety of products with different technology for producing and specializing in marketing a small number of markets, relatively homogeneous character. • Marketing services are targeted to certain groups of pharmacologic or commodity group. • This worker or group engaged in only his product, performing all the functions of marketing.

7. Regional organization Marketing Service • Featuring a regional public pharmaceutical enterprises orientation marketing activities that work for minorities, inhomogeneous, with a clearly limited boundaries of the market. • In this case, priority belongs to vocational knowledge of local peculiarities, traditions of residents of the region

8. Segment organizational structure • Especially appropriate to use in a differentiated market, depending on the specificity of specific segments and features, the needs of different groups of consumers. • It enables to orient all the activities of pharmaceutical enterprises in the terminal and to consumers this basis be developed for each group of individual, specialized, comprehensive policy of the market throughout the process of reproduction.

9. In the process of pharmaceutical marketing services organization there are following main stages: • definition of primary purpose and tasks of pharmaceutical marketing services at this enterprise • regulations on the development of marketing in the enterprise • study organizational structure • creation Marketing Service • separate divisions of tasks and functional duties of officers Marketing Service employees

10. The main objectives of pharmaceutical marketing services are: • market segmentation • fee information on market structure and dynamics of its changes • forecasting of market dynamics change its • analysis of the competitive situation • organization of training your potential customers and distribution of information materials • worked in an organization on foreign economic relations with foreign partners • development of long-, medium-and operational marketing plans with each production, pharmaceutical, pharmaceuticals group • demand creation and sales promotion - DCSP.

11. Functions of marketing are: • Fee, study, evaluation, analysis and generalization of home and foreign materials on the market sales of medical products • Fee and analysis of competitors activity, producing products analogy • Analysis of contingent and groups of consumers of medicinal preparations • Survey preparation, expert estimates, the requirements of consumers in quality • Study of demand needs in production, output of which can make this enterprise • Organization of training advertising journals, letters, information sheets and other promotional papers • Selection preparation of specimens for enterprise products exposition in a specialized trade fairs and exhibitions • Study of the advanced experience in the field of analysis of market situation, marketing, advertising, work with consumers.

12. The head of department of marketing - marketing director маркетинг-директор • Report to Marketing - Director of marketing departments are: DCSP, marketing research department and if necessary care and services to service foreign economic relations.

13. Department DCSP organizes work for: • creating demand for goods assortment, • is looking for possible sales channels, • advertising pharmaceuticals to healthcare and pharmaceutical workers, • holding editorial and publishing activities, fairs, exhibitions, • improvement of commercial agreements • control over compliance with terms of agreement • developing a system of incentives consumers and mediators.

14. The Department of marketing research conducts: • Information - research work in the field collection process and economic, commercial information, • is the enterprise business plan in accordance with the forecast of future realization medicinal means; • conducts analysis of internal and external environment of the enterprise, • investigates the market situation of pharmaceutical goods; • need investigates requests of potential consumers, • detect possible Consumer market segments, competitors and possible suppliers, • examines the range of products offered by them, • price policy of these enterprises;

15. THANK YOU FOR ATTENTION!