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Sobering thoughts: YWCA Research YouGov Survey Literature Review Focus groups with young women Questionnaire, produced b

Sobering thoughts: YWCA Research YouGov Survey Literature Review Focus groups with young women Questionnaire, produced by young women Action research on effective messages Production of handbag guide and alcohol origami game Conferences in Cardiff and London YWCA making a difference.

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Sobering thoughts: YWCA Research YouGov Survey Literature Review Focus groups with young women Questionnaire, produced b

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  1. Sobering thoughts: YWCA Research YouGov Survey Literature Review Focus groups with young women Questionnaire, produced by young women Action research on effective messages Production of handbag guide and alcohol origami game Conferences in Cardiff and London YWCA making a difference “This shrieking ladette was photographed staggering through Cardiff city centre late on Friday night”

  2. Why are young women binge drinking? • Peer pressure • Boredom • Lack of parental guidance • Lack of awareness of the risks • Finding things hard at home and school • To gain confidence • Lack of self-esteem and not liking the way they look • Influence of celebrities • Homelessness • To be more like boys • Getting mixed messages • Drinking to have fun “They pressure you into it, it’s like ‘Oh, just drink this’ and then if you say no, it’s like ‘Oh, you can’t hang around with us”

  3. Young women’s experiences – YWCA’s questionnaire • Two thirds of girls and young women said they started drinking when they were under 15. • Alcopops, spirits and cider were the most popular drinks. • Three quarters of them said they drank more than seven units on a night out. • Messages which convey risks to personal safety would work best to inform young women of the dangers of binge drinking. Followed by messages about loss of dignity and risk to health. “The only way it would put me off alcohol is if someone actually taught me the real problems.”

  4. YWCA raising awareness Beer goggles at YWCA Cwmafan YWCA Truth about Youth project in Cardiff Feel good factor Handbag guide, origami game and Familiar Faces DVD Young women review substance misuse services Meeting politicians “I liked putting my own personal experiences into an important piece of work – so my experiences are helping others.”

  5. Recommendations • The key is on prevention and early intervention, starting at primary school. This investment will save long term health and social care costs. • Resources are needed to support prevention and early intervention; to provide youth services and cafes which are safe and open when needed. • Holistic interventions are better than information based programmes. • Real messages should be used to show the effects of alcohol, should focus on harm reduction and personal safety and be developed by young women for young women. • Young women need positive role models; either parents, peers, youth workers. ‘YWCA is a place that is safe where we all work together.”

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