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How Do I Generate My CVB Sales Leads into Profit?

How Do I Generate My CVB Sales Leads into Profit?. What is a lead?. “A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process.” -Websters Dictionary . Where do CVB Leads Come From?.

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How Do I Generate My CVB Sales Leads into Profit?

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  1. How Do I Generate My CVB Sales Leads into Profit?

  2. What is a lead? “A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process.” -Websters Dictionary

  3. Where do CVB Leads Come From? • Familiarization Tours (FAMs) • Website Inquiries • Advertising Co-ops • Tradeshows • Discover New England (DNE) • Massachusetts Office of Travel & Tourism • Inquiries/Walk-Ins • New England Society of CVBs

  4. The Lead Process – What are the steps? The Lead Process – What are the steps? CVB Sales Team Does this make sense for my business? Qualify Leads Distribute to CVB Members Relationship Building What makes sense for your business? ? The “Initiation” Process Yes No Intro E-mail Proposal Phone Call Notify CVB Notify CVB Actualized Business = $

  5. How can the CVB help you with your leads or proposals? • Answer questions that you may have • Arrange for site inspections • Provide images to create attractive proposals • Assist with Regional Tours/FAMs • Provide Suggestions for Member Partnerships • Event Information • Suggestions on Spousal Tours

  6. Stephen’s Tips on Working Leads • Work your sales leads immediately! • Keep an open dialogue with your CVB • Utilize CVB Resources • Ask Questions • Think about Partnering • Attend CVB Events or Networking Mixer • Participate in Industry Tradeshows

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