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Very short history lesson The Federation (The Union)The British announced in 1968 that they would be leaving the Gulf region in 1971, and this would end their treaty relationship. The seven Trucial Coast sheikhdoms, Bahrain and Qatar attempted to form a union of Arab emirates, but were unable to agree on terms of a union, which lead to the independence of Bahrain in August and Qatar in September 1971. When the treaty expired on the 1st of December 1971, six of the seven state (Abu Dhabi, Dubai, Sharjah, Ajman, Fujairah and Umm Al Quwain) merged together on the 2nd of December 1971 to form the United Arab Emirates and elected Sheikh Zayed bin Sultan Al Nahyan as President and Sheikh Rashid bin Said Al Maktoom as the Vice-President. Ras Al Khaimah soon after joined the federation on the 11th February 1972.
TERRY WILSON – HEAD OF PROJECTSFINDEL EDUCATION LTDSELLING ENGINEERING TEACHING PRODUCTS SINCE 1975, AND TO THE MIDDLE EAST SINCE 1982CONTENT FOR TODAY • SELLING SAND TO THE ARABS. • DO YOU REALLY WANT OR NEED TO OPEN AN OFFICE IN COUNTRY? • WILL I NEED AN AGENT? • CAN I BID WITHOUT AN AGENT ? • SUMMARY
A LITTLE ARABIC IS USEFUL • IN UAE THE MAJORITY OF YOUR CUSTOMERS WILL SPEAK FLUENT ENGLISH • IN SOME MINISTRIES THE MAN ON THE FRONT DESK WILL PROBABLY SPEAK ENGLISH, BUT MIGHT TRY YOU OUT. • CAN YOU INTRODUCE YOURSELF AND YOUR COMPANY IF YOU HAD TO?
SELLING SAND TO THE ARABS • WAS THERE A NEED? • COULD WE GO DIRECT TO THE END USER? • HOW DO YOU ENSURE THE PRODUCT IS USED CORRECTLY? • HOW DO YOU KEEP REGULAR CONTACT? • MAYBE WE SHOULD BE IN COUNTRY?
DO YOU REALLY WANT OR NEED TO OPEN AN OFFICE IN COUNTRY? • LIAISON OFFICE – VERY LIMITED IN IT’S ACTIVITIES SUCH AS COMMUNICATION WITH GOVERNMENT DEPARTMENTS. SUBMITTING TENDER DOCS ETC. • BRANCH OFFICE – FULLY-FLEDGED BUSINESS TO PERFORM CONTRACTS AND OTHER ACTIVITIES AGREED IN THE LICENCE. • DOES YOUR PRODUCT NEED FACE TO FACE SELLING?
WILL I NEED AN AGENT? • IN MY EXPERIENCE 100% YES • DUE DILIGENCE AT ALL TIMES IS A MUST. • HOW TO FIND THE RIGHT AGENT • WILL THEY REGISTER THE AGREEMENT? • CAN WE GET OUT OF THE AGREEMENT ONCE REGISTERED. • WILL THE AGREEMENT COVER ALL EMIRATES?
SUMMARY • DO VISIT THE END USER TO FIND OUT WHO THEY PURCHASE FROM (USE THE COMMERCIAL SECTION AT THE BRITISH EMBASSY) • DO YOUR HOMEWORK ON THE COMPANIES WHO ARE POTENTIAL AGENTS • DO NOT SIGN AN AGENT AGREEMENT UNTIL YOU ARE CERTAIN. • USE YOUR SUCCESS IN ONE EMIRATE TO GENERATE OPPORTUNITY IN ANOTHER.