The Presentation By Ashley Malin and Wojciech Bajos

1. The Presentation By Ashley Malin and Wojciech Bajos

2. Product Pepsi Max has the standard Pepsi taste but it is not a normal Pepsi. It has absolutely no sugar. When drinking it you can taste the Maximum Pepsi taste.

3. The unique selling point • Pepsi isa very know brand. It’s popularity makes it trustful for the audience and it has a very good value. There are few people who don’t know what Pepsi is. • It has a very good and unique taste similar to the famous Coca-Cola. • Pepsi isn’t too cheap but isn’t to expensive as well. It has a variety of adverts which boost up it’s popularity but also comes at a fair price.

4. Background • Pepsi Max was created in 1993 • Debuted in the UK and Italy • Pepsi Max was not introduced until recently in the USA • On 28 May 1994, Blackpool Pleasure Beach opened the Pepsi Max Big One roller coaster • PepsiCo owns Pepsi Max which one of their largest selling brands.

5. Competitors • Pepsi’s biggest rival is Coca-Cola. There are no doubts about that have always been the most popular. • Both Pepsi and Coca-Cola are cola based drinks. • While Pepsi was made in 1893 year (but under a different name), Coca-Cola was made in 1886 . • Yet Pepsi still competes with Coca-Cola to this day

6. Previous advertisements Pepsi Attracting Straws advert • Target Audience • Everyone, from kids to elders. • Type of a advert • The Internet advert, Billboard, • Print Advert • Impact of the advert • Simplicity, Clever • Effectiveness of the Typography • Low, there is no typography only a text saying ‘Joy Pepsi’. It’s easy to conclude that the purpose of the text is to say that Pepsi brings joy. • Colour Scheme • The colour scheme of the advert is blue like Pepsi itself. It’s rather simple like the advert itself. • Graphical Impact and Professionalism • The graphics look very professional but it could be done by a amateur. The cleverness and simplicity of the advert makes the Pepsi wanted to be bought. All the straws being ‘attracted’ by Pepsi. Showing that it dominates as a drink.

7. The new advertisement

8. Demographic Profile • Teens – early adults. • Male. • Likes sports. • Mostly the stereotypical male. • Advertising suggests this.

9. Psychographic Profile • Student • Likes to try new brands • Likes to have an instant effect • Likes going out with friends

10. Mood Board

11. How Does The Advert Appeal To Them • To taste the sun is a metaphor meaning that their day will be better. • Keeps people refreshed

12. Suitable publications for the advert • Sports magazines • Vehicle magazines • Good circulation

13. Jobs and responsibilities • A Photographer takes the pictures. • An editor makes sure everything is right. • A journalist gets all of the information. • A graphic designer, designs the visual things.

14. Production Tasks • Our advert was it’s own idea so it did not spark from a different advert • However we can compare the quality of them • The adverts defiantly have differences in quality • And they have differences in the photographic skills

15. Evaluation The advert I made was in my opinion not to the best of my abilities. • I collected the pictures for it but I couldn’t find a specific main one for it which was the sun itself. • The idea of the sun flying out of the Pepsi Max can was made by me from the beginning. • All the pictures I have put into the advert were all what I intended yet I could have improved their quality. • It was pretty hard to get a clear picture of sun in the Autumn weather so I just took a picture of a lamp glowing and made it look like a sun in Photoshop first. • I edited the rest sun in InDesign because I had no other choice but it still turned out to look professional. • I focused more on the interactive PDF instead of on the advert which lead to the print advert not turn out to be best of my abilities.

16. The End Thank you for watching our presentation!