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Survey Research

Survey Research. How Can I Obtain a Sample? What are Common Problems with Sampling? How Do I Write Survey Questions? What are Common Problems With Survey Wording? What are Response Sets?. How Can I Obtain a Sample?. Random Sampling Stratified Random Sampling Cluster Sampling

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Survey Research

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  1. Survey Research • How Can I Obtain a Sample? • What are Common Problems with Sampling? • How Do I Write Survey Questions? • What are Common Problems With Survey Wording? • What are Response Sets?

  2. How Can I Obtain a Sample? • Random Sampling • Stratified Random Sampling • Cluster Sampling • Convenience Sampling • Quota Sampling • Snowball Sampling

  3. What Are Common Problems With Sampling Methods? • Low Response Rate • Selection Bias • Response Bias/ “volunteer problem”

  4. How Do I Write Survey Questions? • Closed-Ended Questions • multiple choice • true/false • Likert-type scale • graphic scale • Open-Ended Questions

  5. Common Wording Problems • Barnum statements • Double-barreled questions • Leading questions • Loaded questions

  6. What Are Response Sets? • social desirability • Use equally desirable/undesirable choices • Use a “lie scale” • central tendency bias • Use an even number of items on response scale

  7. What Are Response Sets? • response acquiescence • Reverse wording on some questions • response deviation • Reverse wording on some questions

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