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WEB THESIS PROPOSAL. PROJECT. ROOMJUMPING. by Andreia Caires. ELEVATOR PITCH. My project is an accommodation website where landlords and/or professional hosts can offer short-term accommodation for London newcomers mainly students and professionals
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WEB THESIS PROPOSAL PROJECT ROOMJUMPING by Andreia Caires
ELEVATOR PITCH • My project is an accommodation website where landlords and/or professional hosts can offer short-term accommodation for London newcomers mainly students and professionals • Through the website students and professionals coming from abroad or other UK cities will be able to book an accommodation safely saving the time and the hustle that the search involves • They will also have tools to search the placement matching their personal interests, discuss details with hosts, share their experience and read reviews posted by others Main idea
HOW IT WORKS Summary The landlord/ host Will list and showcase a homestay, private or shared rooms in shared houses, studios or whole flats The user Will search for accommodation based on personal preferences and arrival date ROOMJUMPING Will be used as display for landlords/hosts and as database for users looking for accommodation Will allow the conversation through the website . To keep both parts safe contact of parts will be undisclosed and revealed only after booking to avoid scams and frauds The user will request information and check availability of the favorites places writing directely to landlords/hosts The landlord/host will answer questions and confirm availability allowing the booking User will book and secure the accommodation paying the deposit requested by landlord/host. 20% of the deposit will be charged as website service fee The landlord/host will receive a booking confirmation and will keep the accommodation until the check-in date The payment will be held by the website until the check-in date and paid to the landlord within 2 working days unless the user informs any irregularity.
HOW IT WORKS Highlights The website will work exclusively as a bridge between hosts and users facilitating the first contact. The parts will be solely responsible for the relationship created after that including liability of agreeing rental terms, payments and following The Housing Act obligations. REFUND Refunds can be claimed minus website services fee in case of a user being unable to check-in by landlord/host fault or if the accommodation presented is significantly different than described on the website. Users can also use the amount paid to book another accommodation on our website PAYMENT The landlord/host will get the payment if everything goes well as promised in the website. Their can also claim the deposit in case of no-show or accordingly to the cancellation policy chosen. ROOMJUMPING
RESEARCH BACKGROUND Problem and value • Personal experience • Difficulties of living abroad • 8 years working with students and newcomers • Difficulties of finding short-term lettings • User value • Range of choice • Personalized search • Security on booking • Value for money avoiding hotels for first days • Read about other experiences • Landlord/host value • List properties for free • No exclusivity • Promotion in different countries • Manage bookings and choose customers by personal requirements • Safety • Scams • Meeting malicius people • Timing • Visiting strange places • Wasting time
PROSPECTIVE CUSTOMERS The Market EU and non-EU undergraduate and postgraduate students EU and non-EU English students Market EU migration workers Other UK cities migration workers
COMPETITION ANALYSES What is on the market • There are a lot of popular websites in the market working as a bridge between landlords and tenants, but any of them offer all I want offer in just one place. • In some you can search and book online, but only for holiday accommodation • In some it works as classifieds websites showing listings where you can communicate with hosts /landlords by taking their contact and dealing out of the website. • Accommodation booking websites • 1 www. housetrip.com • 2 www.windu.com • 3 www. budgetplaces.com • 4 www. budgetplaces.com • 5 www.airbnb.com • 6 www.roomorama.com • Accommodation classifieds websites • 1 www. gumtree.com • 2 uk.easyroommate.com • 3 www.accommodationforstudents.com • 4 www.homesforstudents.co.uk • 5 www.househustler.co.uk
USP ANALYSES Why it is different The Unique Selling Proposition of my website is that it gives to the user all the other websites services in one just place. It combines social networking, rental database and a bookings system in a unique solution to solve a problem and the demand of a huge audience