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A User First Attitude for Your Mobile Application Development Strategy

the mobile boom has altered not only the way in which businesses traditionally work, it has also altered the way in which customers interact with businesses, hence forcing businesses to rethink their mobile application development strategies.

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A User First Attitude for Your Mobile Application Development Strategy

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  1. A User First Attitude For Your Mobile Application Development Strategy

  2. The general notion regarding mobile application development is that you simply move the desktop website or application to a mobile version, adjust it to the various form factors and you are done. • then came the mobile first strategy which included features considering that the mobile application will be the primary source of all customer interactions. It used mobile app as a foundation. • Today however, this trend is changing. Mobile first strategy is steadily changing to a ‘user first’ strategy. • Today’s mobile application development strategy is based on overall user experience with your business. • Your app should be able to map the digital and emotional interactions that users have with your app and business as a whole.

  3. What exactly should be your mobile application strategy? • If you check the mobile apps strategies about five years ago, you will notice that they were all IT – driven. Meaning that, the focus was on the project at hand, the completion date and such other factors. • The apps were not personalized as per customer preferences and users saw it only after the waterfall development cycle was complete. • Today, however the scene has completely changed. Mobile application development is more business driven and hence has all the features to support business growth. • The product is never declared as complete; instead, it has a continuous development and improvement process based on business requirements and more importantly customer feedback.

  4. The app is a complete ecosystem in itself. • The development process is agile as user feedback is woven throughout the phases of development. • The important part is that the development is focused on user goals. • The demands of customers are constantly increasing. • Customers need apps to perform as single point of contact between the business and an individual. They should be able to complete interactions and transactions within a few taps and swipes on the phone itself. If that’s not possible, your business suffers. • The point to be made is that customer interactions with your mobile app need to be made as user friendly and quick as possible. • This decides the success of your app and it greatly contributes to the success of your business as a whole.

  5. Conclusion • Overall, the mobile boom has altered not only the way in which businesses traditionally work, it has also altered the way in which customers interact with businesses, hence forcing businesses to rethink their mobile application development strategies. • Businesses too have understood the importance of a customer focused strategy and are developing apps that can add value to the way in which customers interact with businesses.

  6. Thank you For more information, visit at www.elitemobapp.com Facebook: www.facebook.com/EliteMobileApplication/ Twitter: @elitemobapp

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