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Pertemuan 1 Dasar Komunikasi. Matakuliah : J0012/ Komunikasi Bisnis I Tahun : 2008. Why do you need good communication skills?. Achieving Success in Today’s Competitive Environment. Competing for Jobs. Writing Clearly. Speaking Skillfully. Listening Carefully. Winning Customers.
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Pertemuan 1Dasar Komunikasi Matakuliah : J0012/ Komunikasi Bisnis I Tahun : 2008
Achieving Success in Today’s Competitive Environment Competing for Jobs Writing Clearly Speaking Skillfully Listening Carefully Winning Customers Adapting to Situations
Communication Forms Internal External Formal Planned Communication Among Insiders Planned Communication With Outsiders Informal Casual Communication Among Employees Casual Communication With Outsiders
Downward Upward Horizontal Grapevine Communication Patterns
Characteristics of Effective Messages • Practical information • Factual information • Concise and efficient information • Clear expectations and responsibilities • Persuasion and recommendations
Globalization and Diversity Information Value Pervasiveness of Technology Reliance on Teamwork New Corporate Structures Communication Barriers Why Is Business Communication Unique?
1. Connect with Audience 2. Minimize Distractions 3. Use Audience Centered Approach 4. Improve Communication Skills 5. Give Useful Feedback 6. Use Business Etiquette Effective Communication
Sender Has an Idea 1 8 Audience Provides Feedback 7 Audience Responds to Message Sender Encodes the Idea 2 Audience Decodes Message 6 3 Sender Produces Message Sender Transmits Message 4 Audience Receives Message 5 Communication Process
Communication Barriers • Noise and Distractions • Competing Messages • Filtering of Messages • Channel Breakdowns
Use Common Sense Limit Messages Practice Courtesy Prioritize Messages Respect Differences Recognize Feelings Insulate Yourself Anticipate Reactions 2. Minimize Distractions
Focus on the Audience Learn About the Audience Care About the Audience Relate to the Audience 3. Audience-Centered Approach The “You” Attitude Emotional Intelligence
Respect Courtesy Common Sense 6. Observe Business Etiquette
True in Every Sense Includes Relevant Information Not Deceptive in Any Way Ethical Communication