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Chapter 12: Media

Chapter 12: Media. Sources. Recorded music Television Movies Magazines Internet material Videos Books Newspapers. Theories of Media Influence. Cultivation Theory Mean World Syndrome Social Learning Theory Uses and Gratifications Approach. Uses and Gratifications Approach.

elizabeth-stout
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Chapter 12: Media

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  1. Chapter 12: Media

  2. Sources Recorded music Television Movies Magazines Internet material Videos Books Newspapers

  3. Theories of Media Influence • Cultivation Theory • Mean World Syndrome • Social Learning Theory • Uses and Gratifications Approach

  4. Uses and Gratifications Approach Individual differences lead to people’s different media consumption choices Individual differences lead to peoples different responses to particular media they have chosen to view

  5. Media Practice Model

  6. Adolescents’ Five Uses of Media Entertainment Identity Formation High Sensation Coping Youth Culture Identification

  7. Media and Adolescent Socialization What makes media different than other sources of socialization (e.g., parents, schools, mentors, peers, etc.)?

  8. Media and Adolescent Socialization Because media is marketing-based, adolescents inform content by exerting a preference This socialization is sometimes lost on those other socializing forces (e.g., text speak) Problems with enforcing restrictions on media consumption as adolescents age

  9. New Media: Social Networking Sites Studies estimate that 73% of adolescents 12-17 years use SNS (2009), up from the percentage (58%) from 2007 Potential problems and research topics on this issue involve peer influence, risk behaviors, cyberbullying, sexual victimization, and displaying personal information in a public domain, among others

  10. Social Networking Sites • Moreno et al. (2009) conducted focus groups where 11- to 18-year-olds interpreted alcohol references on other adolescents’ MySpace profiles • Three themes emerged in participants’ comments: • Alcohol references represent real alcohol use • Alcohol references represent efforts to appear cool • Alcohol references have risks associated

  11. Moreno et al. (2009) • Younger adolescents tended to believe the references represented real alcohol use, where photographic “evidence” seemed particularly convincing • References were also interpreted as adolescents’ attempts to garner social acceptance or to associate oneself with a group that “parties” • Participants acknowledged awareness of personal and later professional risks of such displays

  12. Social Networking Sites • In a study on sexual predation of minors using SNS, Mitchell et al. (2010) found that “when considered in the context of the entire spectrum of places online where police are arresting people for illegal sexual intentions, SNS’s do not appear to present risk in and of themselves or a greater risk than other online sites where people can meet and interact” (p. 186)

  13. Social Networking Sites • Moreover, research has shown that SNS users are using privacy settings more now than in previous years • This increase in awareness has been facilitated by formal (governmental, non-profit) organizations as well as smaller-level interventions (parents, school)

  14. SNS: Cyberbullying • In a sample of 1665 middle school students, 14% reported cyber victimization in the 30 days prior to the study (Dempsey et al., 2010) • Peer victimization has shown to be associated with depressive and social anxiety symptoms • Dempsey et al. (2010) found cyber victimization to be associated only with social anxiety symptoms, not necessarily depressive

  15. SNS: Cyberbullying • "Some girl in my class emailed me calling me a freak and a loser. It made me feel really depressed because I had other things going on too at that time. I told my dad and he called her up and spoke to her. He told her that I didn't read it yet, that it would crush me and that she should think before she does anything like that again. Well, she never did it again so i guess it worked." (15 year-old girl from New York) http://www.cyberbullying.us/research.php

  16. SNS: Cyberbullying • "I signed her up for a bunch of dating services and used my cell phone to take a picture of her in class and posted it on the web." (16 year-old girl from NY) • "I was brought out for being a bisexual and made fun of, being told that I'm against God's will and am going to hell." (17 year-old boy from Canada) http://www.cyberbullying.us/research.php

  17. SNS: Cyberbullying • http://www.cyberbullying.us/research.php

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