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What were three major threats to Rosenbluth’s profitability since the airline deregulation in 1978? What problems were caused to Rosenbluth International by these threats?

elizabeth-stout
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  1. What were three major threats to Rosenbluth’s profitability since the airline deregulation in 1978? • What problems were caused to Rosenbluth International by these threats? • Which strategy would you recommend that Rosenbluth do with some extra capital: (1) open new travel offices in other cities, or (2) diversify by creating a charter service with its own airplanes and create specialized tours? Please explain your rationales. • What are the major reasons for successful players like Rosenbluth to resist changing their business model when the external environment changes? • On July 15th, 2003, American Express acquired Rosenbluth International (http://www.rosenbluth.com/). How should American Express go about assimilating Rosenbluth into its corporate structure?

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