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Aims and Objectives

http://video.vogue.com/watch/vogue-diaries-behind-the-scenes-adele-s-cover-shoot-for-the-march-power-issue?utm_expid=73394534-13.SDP3vEjUSyS39mmz_ECP3Q.0&utm_referrer=https%3A%2F%2Fwww.google.co.uk%2F. Aims and Objectives. Aims: Understand sub-genres of fashion/editorial

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Aims and Objectives

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  1. http://video.vogue.com/watch/vogue-diaries-behind-the-scenes-adele-s-cover-shoot-for-the-march-power-issue?utm_expid=73394534-13.SDP3vEjUSyS39mmz_ECP3Q.0&utm_referrer=https%3A%2F%2Fwww.google.co.uk%2Fhttp://video.vogue.com/watch/vogue-diaries-behind-the-scenes-adele-s-cover-shoot-for-the-march-power-issue?utm_expid=73394534-13.SDP3vEjUSyS39mmz_ECP3Q.0&utm_referrer=https%3A%2F%2Fwww.google.co.uk%2F

  2. Aims and Objectives Aims: Understand sub-genres of fashion/editorial Objectives: Choose an area and publication to work within : research this area

  3. Fashion and Editorial Photography Overview of the Genres

  4. What is Fashion? • Fashion is about selling a lifestyle • This can be through clothes or accessories • Fashion is often aspirational Images by Bruno Dayan

  5. Images by Eric Frideen

  6. Images by Kevin Mackintosh

  7. Image by Phil Poynter

  8. Images by Bruno Dayan

  9. Images by Kevin Mackintosh

  10. Image by Phil Poynter

  11. Images by Bruno Dayan

  12. Image by Phil Poynter

  13. Image by Kevin Mackintosh

  14. Images by Bruno Dayan

  15. Images by Kevin Mackintosh

  16. Images by Eric Frideen

  17. Image by Kevin Mackintosh

  18. Image by Phil Poynter

  19. What is Editorial? • Editorial is concerned with a theme • It can be supported by text to tell the story • But it has to have a strong narrative structure, regardless of whether or not text is relevant • Sometimes Reportage (stories of public interest) are presented in an editorial format • Editorial formats include: printed magazine an e-zine or online blog format

  20. Reportage story appearing in editorial feature about Japans Fukushima Tsunami

  21. Another example of reportage in an editorial format: Kulture Magazine

  22. Kulture Magazine: editorial feature about bulldozing of illegal immigrants camp in Spain, reportage public interest story in magazine format

  23. What about Commercial? • Commercial is all about selling the product • Convincing the viewer that they can’t live without that particular item • Persuading the audience to go out and purchase that must have product

  24. Images by Rory Lewis

  25. Images by Rory Lewis

  26. Genre cross - over • Fashion Editorials are evident in magazines • But the images have to link to tell a story • The narrative has to flow and be clear • Some commercial products are disguised to appear in editorial pieces as a way of sub consciously persuading the viewer to purchase an item, usually supported by text, this is what the industry label an advertorial

  27. Ford SMAX advertorial

  28. Feature Editorials • Images to accompany text • Typically found in Lifestyle and Sunday Supplement Magazines

  29. Jana Cruders’ work successfully mixes commercial with fashion and fashion with editorial, producing stylized and sometimes quirky visual narratives

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