Entrepreneurship I

1. Entrepreneurship I Chapter 11: Price Strategy Presentations Entrepreneurship & Small Business Management

2. Price Strategy Presentation • Create a presentation defining price strategy and the importance of price strategy. • Identify factors that affect the price strategy. • Now select 1 product. Research this product and find at least 5 businesses or stores that sale this product. Compare the price of this product at each store/business. Then tell which of these stores you as a customer would purchase this product and why. Entrepreneurship & Small Business Management

3. Bait And Switch Presentation • Create a presentation defining bait and switch. • Identify at least 3 businesses/companies that have been accused of bait and switch advertising. • Please include what products were sold and what actions were taken, if any, to these companies. Entrepreneurship & Small Business Management

4. Price Gouging/Price Fixing Presentation • Create a presentation defining price gouging/price fixing. • Identify at least 3 businesses/companies that have been accused of price gouging/price fixing. • Please include what these companies were accused of price gouging/fixing and what actions, if any, were taken. Entrepreneurship & Small Business Management

5. Product Life Cycle Presentation • Create a presentation defining Product Life Cycle and its four-stage life cycle. • Find a product and explain how this product moved through the life cycle. Entrepreneurship & Small Business Management

6. Competition Presentation • Create a presentation defining competition. • Include 3 groups of business competitors (Ex. Wal-Mart Versus Kmart) • Compare and contrast the competitors. (How are they alike, how are they different, prices of products, types of products sold, etc) • Please tell which competitor of each group you believe to be the most successful competitor and why. Entrepreneurship & Small Business Management