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Portfolio Analysis

Portfolio Analysis. Mktg 485 May 19, 2004. Diversification. Meaning? Why Diversify? Why not Diversify?. Coca Cola. Business Performance. Share Position Share Growth Profitability. Portfolio Analysis and Strategic Market Plan. Business Performance – what will we end up with?

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Portfolio Analysis

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  1. Portfolio Analysis Mktg 485 May 19, 2004

  2. Diversification • Meaning? • Why Diversify? • Why not Diversify?

  3. Coca Cola

  4. Business Performance • Share Position • Share Growth • Profitability

  5. Portfolio Analysis and Strategic Market Plan • Business Performance – what will we end up with? • Market Attractiveness – what do we need to succeed? • Competitive Advantage – what resources do we have?

  6. Portfolio Analysis VeryAttractive Market Attractiveness VeryUnattractive Very Weak Very Strong Competitive Advantage

  7. Microsoft’s Financials

  8. Fall 2004 Changes

  9. Market Attractiveness - 1

  10. Market Attractiveness - 2

  11. Market Attractiveness - 3

  12. Competitive Advantage - 1

  13. Competitive Advantage - 2

  14. Competitive Advantage - 3

  15. Strategies

  16. Strategies

  17. Portfolio Analysis VeryAttractive Market Attractiveness VeryUnattractive Very Weak Very Strong Competitive Advantage

  18. Question 7

  19. Portfolio Analysis VeryAttractive Market Attractiveness VeryUnattractive Very Weak Very Strong Competitive Advantage

  20. Question 8

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