Custom-Built-Salesforce-CRM-For-Automotive-Giant

1. Delivered Personalized Customer Relationship capabilities to an Automotive Giant with Custom- built Salesforce CRM About Customer: Our customer is a mul�na�onal automo�ve conglomerate that manufactures automobiles, motorcycles, and power equipment. Managed by more than 2,00,000+ employees across the globe, our customer has set up produc�on and distribu�on across the globe. Key Highlights: Recognized as the largest manufacturer of motorcycles across the globe They have been awarded customer sa�sfac�on Brand of the year 2021 and 2022 in their Indian region They have an output capacity of 1,00,000 cars in the Indian domes�c market Business Scenario: Our customer had dedicated sales consultants and customer execu�ve manager (CEM) defined for each dealer, car owner, and car They wanted to implement Salesforce CRM to deliver seamless customer experiences and to manage resources, sensi�ve data, reports, and task management To op�mize Salesforce CRM, they required an expert Salesforce customiza�on partner to custom-build Salesforce CRM based on their business rules, requirements, and goals The Salesforce partner was also expected to create data architecture to ingest data from their centralized database into the Salesforce to keep the CRM updated They wanted to customize Salesforce and create role-based func�ons for sales managers, sales consultants, CEMs, and dealership clients

2. AIMDek Digital Partnership Scope: Crea�ng an informed and outcome-driven lead approach for sales personnel To create a data-inges�on mechanism to fetch the data from the central database, then process it on the staging server, and feed the processed data into the Salesforce CRM Define the Salesforce business rules to ensure role-based data access control Create personalized dashboards for different users for task assignment, assessment, and sales performance reports Outcomes Delivered: Personalized customer rela�onships that helped them win “Customer Sa�sfac�on Brand of the Year” in 2021 and 2022 Increase in customer execu�ve produc�vity with personalized reports and dashboards Complete team and task visibility and automated vacancy-filling alerts Salesforce prompts that lead to personalized sales and service to each car owner The Solution: As the Salesforce Managed services partner, AIMDek provided the following customiza�on, integra�on, and managed support services to our Automo�ve customer: Data Architecture to manage large datasets To op�mize the performance of Salesforce and to keep the data sets updated on the Salesforce CRM, our Salesforce experts engineered the data architecture in a manner that it could manage the millions of data that were being fed and used in the Salesforce CRM with op�mized speed. From the processing code base in the staging server to the data and system updates, every aspect of the process was defined to ensure seamless integra�on and minimal down�me. UI and App Development Our expert Frontend engineers created personalized dashboards and reports for the Sales managers and CEMs to provide them one-click access to integral informa�on such as assigned Sales Consultants for each dealer, tasks, and inquiries delegated to sales consultants for each car and car owner, performance reports and other such details. We also developed a customer-facing na�ve mobile applica�on that can be used to raise concerns, drop inquiries, and give them access to integral product updates and upgrades regarding their cars. Customize Salesforce for Customer Experience Personaliza�on The CRM provided accurate data informa�on regarding each car and car owner to the Sales Consultants that they can use to foster personalized customer rela�onships. Right from updates and alerts regarding important life events of car owners to prompts for car upsell and cross-sell, we customized Salesforce CRM to deliver deligh�ul user experiences. marke�ng@aimdek.com