Liferay Website Implementation & Support for Leading Indian NBFC

1. Liferay Website Implementation & Managed Support Services for one of India’s most diversified NBFC organizations About Customer: Our client is a prominent housing loan provider from India that caters to housing finance requirements from individuals as well as corporate en��es for their residen�al and commercial spaces. Customer Insights: Organiza�on caters to more than 70 million customers across India The Company is rated AAA/Stable for its long-term debt programme and A1+ for its short-term debt programme from CRISIL and India Ra�ngs One of the fastest growing NBFCs’ that reported 46% of YoY growth in 2022 Business Scenario: Create a sta�c configurable public facing website for end-users or customers Develop 10+ custom forms in en�re website to capture leads Develop loan, pricing and others such 13 calculators for the website Integrate marke�ng, monitoring and Banking systems with the website for an integrated solu�on Digi�ze loan approval, sanc�on and payment journeys and make it seamless for customers Outcomes Delivered: 18% Reduc�on in comprehensive CTO of acquiring Liferay with consul�ng 22% Reduc�on in Go-to-market �meline ini�ally defined by client 27% increase in Customer Sa�sfac�on with seamless User Experience Design

2. AIMDek Digital Partnership Scope: For various requirements that were internal and public facing, customer employed AIMDek as Liferay consultant to: External brand website that can digi�ze banking processes and customer journeys Make op�mum use of Liferay 7.4 LXC and its OOTB modules for faster GTM Create a solu�on architecture to integrate internal systems and automate calcula�ons with one pla�orm Ascertain op�mum lead genera�on opportuni�es by strategically placing custom lead-genera�on forms The Solution: Liferay DXP Self-managed Implementa�on Based on the client’s compliance and regulatory requirements, their need to control the data flow and the backend along with a need for scalability; Liferay consultants curated a brand personalized DXP self-managed solu�on with effec�ve add-ons that can accommodate all the client business and technical requirements. Custom Lead-Genera�on Forms Development Since client had preferred data capturing requirements and a set customer care process; they required 13 different custom lead-genera�on forms that can help them capture leads at various steps of customer journeys based on their requirements and deliver appropriate data with appropriate data integra�ons. Liferay Integra�ons Since the external pla�orm was the main brand website where the majority of digital interac�ons happened; there were a lot of different integra�ons required with the website which were made possible by our skilled Liferay Developers such as SMS, Email, CIBIL, Loan Origina�on System, Payment and BRE integra�ons. Also, for customer journey tracking, Google Analy�cs and Google Tag Manager integra�ons were made for marke�ng and monitoring. NBFC Calculators Development Since client had many different loan offerings for housing and property loans around, customers had various op�ons to select from and that also lead to different premium and loan calcula�ons. To ensure that client provided appropriate calculators for all their customers, we developed and deployed 13+ calculators across the website for informed decision making. Applica�on Support and Hypercare Along with seamless development and deployment of the Liferay Website, we also helped our NBFC client in ini�al bug fixes, change requests and provided a 60-day hyper care period to ensure that they had a top-notch product with minimal inconveniences. marke�ng@aimdek.com