The Power of Social Media “How to Post Like the Pros: The BEST Facebook Content Strategy”

1. The Power of Social Media “How to Post Like the Pros: The BEST Facebook Content Strategy” The Top 5 FACEBOOK Strategies to cross channel your message and promote your product or service Presented by: Nicole Jolie CEO SociallySmashing, Inc. CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

2. Do you ever wonder…. • How the pros are attracting ideal clients using Facebook? • If there is an effective way to reach your ideal client using Facebook? • If social media is a big waste of time? Well, you’re in the right place, because a lot of people are wondering the same thing. Fact is Facebook is quite effective for many businesses who use it efficiently. In this FREE E-book I’ll share with you how you can post like a pro and start attracting your ideal client. CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

3. Nicole Jolie Social Media Diva Hi! The goal of this FREE e-book is to give you actionable content and the information to HELP YOU now. If you want to learn more about me, there’s an about section at the end of this document that briefly explains who I am and how I acquired my knowledge and love of everything social media. I’m excited for YOU because you are going to learn how to reward your customers with content and engagement strategies that will make them want to comment like and share your Facebook Fanpage. CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

4. Implement these strategies NOW and you’ll see results fast! In here, you’ll find the Top Facebook Strategies you can use to market your product or service using your Facebook Fan Page right now. The same tools the celebrities and the pros use to create more engagement every month to the tune of 1 billion people seeing their content and 10 billion shares, comments, likes and engagement that surpasses the Presidential Election! CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

5. Let’s get started…. Do yourself a favor and do these strategies as I show you in this FREE Report because there’s nothing like taking action and implementing NOW to get your Facebook Fanpage presence in front of the eyes who want what you have! Don’t look a gift horse in the mouth; sometimes the most powerful and amazing creative ways to increase your reach with your prospective customers is right in front of you! Now, let’s get started!! CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

6. Caveat…!! There is one CAVEAT you agreed to by downloading this document. You have agreed that you will not redistribute this content in part or whole and you will not use this content for your own capital gain because quite honestly, karma whether you believe in it or not, happens. Just read “Outwitting the Devil” by Napoleon Hill It took me time to create this. And I’m giving it away for FREE to help YOU post your content effectively, efficiently with ease and grace! You wouldn’t want someone stealing from you, and I know you’re not that kind of person to do that to me.  Karma has a way of coming back and biting you in the a**. CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

7. I would love to hear from you…Find me on Facebook here • Check out what others have to say about Socially Smashing and leave me a review with your “Ah Ha” moments and how this FREE e-book helped you… • 1. Go to http://sociallysmashingreviews.com and leave me a RockStar 5-Star review about how the FREE e-book helped you! • 2. CLICK HERE to Like Nicole Jolie’s Socially SmashingFacebook FanPage • 3. Tweet with me @SociallySmashin and let me know how you liked the FREE Report CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

8. Transforming content into Edgerank and why you need this CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

9. How to increase your Edgerankand Engagement • Your content matters and when you create compelling content • You create a loyal fanbase and an ability for people to share, • Comment, and like your stuff! • The best order for content • Shared 1st, • Commented on 2nd • And Liked 3rd CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

10. Edgerank and Content rewarding your fans with value! How Facebook Edgerank works in relation to Graph Search Optimization CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

11. Sharing Your Value Proposition • Lead Magnet Title Ideas : • Food for thought: the top 10 ways to burn fat • Some cold hard facts about your air conditioning unit you need to know • The startling truth about buying a home top 5 things the real estate agent doesn’t tell you • Content engages people to join in on the conversation by getting their attention. When they share your content you know they WANT what you have and they are ENGAGED • The fun begins when you start creating that relationship and giving value: Your Lead Magnet is your Value Proposition • Create an incredibly powerful lead magnet and you’ll be attracting your ideal to YOU! • When your clients start sharing your optin to get your lead magine, that’s where the fun starts!! CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

12. Create your community using Facebook • Content creates a community that everyone can understand and engage with because they resonate with YOU • Sharing ideas (recipes, how to, what to do when…) • Sharing feelings (quotes, pictures of how people feel) • Sharing life (where you went, traveled, vacationed, partied)  Here’s an idea, if you don’t want to share anything about you, go to Google and find out what’s trending! To find out what’s trending check google trends to build credibility http://google.com/trends/ CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

13. According to Brian Carter, author of The Like Economy “…Only about 1% of fans ever return to your actual Facebook page after they’ve liked it. The majority of people spend most of their Facebook time in their newsfeed, which are the posts they see on their homepage” CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

14. Your Newsfeed where what type of content makes a difference Do people see what you’re posting? Well, it depends if Facebook is showing your content to your potential customers (which is why you must advertise in addition to creating content ) In February 2012 Facebook said that the average page was reaching just 12% of its fans. Facebook wants you to advertise for obvious reasons. It’s a money maker for them and for you and only a small percentage of your fans interact with your posts. CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

15. How much interaction will get you to that 10 billion mark? How many? The stats are in your page “insights” and depending on how responsive your fans are is how many times you’ll show up in their newsfeed. The fans who click on your posts, comment, like or share will see your posts in their newsfeedwhich makes your Edgerank go way up What does that mean? Long and short of it…in addition to your content you need to advertise to get seen. Caveat, advertising on Facebook isn’t ‘boosting’ posts… It’s about creating a valuable lead magnet that people want, need and are interested in downloading. Lead magnets are what you give away for free, so ask yourself, “What do my clients need most?” CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

16. Go from 12% to 100% Views with Ads… No one sees every post from every friend or page they’ve liked, Facebook wants to show each person the things they’d be most interested in based on past posts you’ve clicked on, commented on, liked and shared, and then they show you more of the same. Edgerank comes into play here: Affinity x Weight x Time • Affinity, how ‘affine’ are you to comment on that particular post, brand or personality? • Weight, How many times do you comment, like and share? • Time, how long before that post is no longer interesting and something else has taken its’ place? What makes it keep popping up in your newsfeed? CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

17. Re-Share, Re-Purpose, Re-Target • TIP: To drive more traffic to any specific Facebook Page post, • take the permalink (unique URL) which is the timestamp, • shorten with goo.gl or bit.ly, (*there are more in “resources”) • and send it out as a tweet on Twitter • inviting your followers to join the discussion regarding whatever topic you've posted about making the CTA (Call To Action) compelling enough for them to “click” • Use Hootsuite and Socialoomph to • schedule an automatic post! CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

18. Killer Content IdeasPeople want to share • The quotes about family get attention • This creates an emotion • In turn, this creates a community who wants to follow you and comment, like and share, e.g., ENGAGE with YOU • Newsfeeds everywhere…find content that people like to share! CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

19. Content Ideas to get attention …. This type of sponsored advertisement evokes a feeling. You don’t have to agree with it, but it’s working. And if it works, then why note use it? The biggest mistake is to “think” for your client. Allow your client to think for themselves CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

20. Emotionally driven content creates a lot of shares… When you post, ask yourself, “would I share this?” If you don’t like posting, then find someone who you can train to do this for you. The goal is to get people to share, like, and comment on your posts by creating a common ground that’s SAFE for them. CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

21. Your community WANTS what you have, give it to them In one hour this received 252 Likes, 19 comments and 388 shares…do you think this resonates with a few people in this niche? CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

22. How to create some really kewl content… • I’m going to share with you a strategy that I learned and that’s been doing really well for some very well known pages. • This was a ‘find’ not a creation. • Just so that you know…No one ‘creates’ something on Facebook without using the platform. It’s a way they’ve found out what works in Facebook by trial and error… • You can do this too! You’ve got to be willing to play CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

23. How do I create Kewl Content?Use Your Photo Album Use the photo album concept by stacking photos in 9’s in your photo album and posting the photos here’s how… CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

24. Step 1Create a Photo Album…. CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

25. Step 2Choose Albums CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

26. Step 3Describe your album CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

27. Step 4Add photos in quantities of 9 **Note to add at least 9 photos so you’ll have a base and keep adding to the same photo album because likes, shares and comments are cumulative (see arrow on left) Tag your photos with your page using the @ symbol Use #tags with the search term, e.g., #Yoga or #Facebook – something that delineates your brand, product or service CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

28. This is what it will look like on your page the first time you post… CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

29. This is what it will look like on your page the second time you post… CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

30. Re-Share, Re-Purpose, Re-Target • Tip: Use content in a targeted ad using Power Editor and promote that post. • It will create ‘buzz’ for your brand by targeting a specific Niche you’ll find youget a higher CTR% (click through rate) with a compelling call to action and highly engaging content. CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

31. Content CreationIdeas for Compelling Content • Here’s where you’ll find out how do create compelling content with these resources… • Embed Facebook Posts • #Tags • @mentions for your page • Tagging (pictures of people who like your page) • Delayed Posts can be targeted specifically CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

32. Step 1 Embedded Facebook PostsCross-Channel Marketing In your Facebook Page you’ll want to click on to the post you want to embed CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

33. Step 2 Embedded Facebook PostsCross-Channel Marketing CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

34. Step 3Embedded Facebook PostsCross-Channel Marketing CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

35. Step 4Embedded Facebook PostsCross-Channel Marketing CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

36. Step 5Embedded Facebook PostsCross-Channel Marketing This is what the embedded post looks like in your Wordpress blog **Note: you must own your URL, e.g, your blog should be on Wordpress.org, you can find a reputable host by searching “web hosting” in Google CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

37. How to use the Facebook Auto Scheduler to create Delayed Posts Facebook wants you to use their scheduler other 3rd party schedulers don’t get that much traction with Facebook CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

38. Groups Your comments are golden!More Cross Channel Marketing The emotional driver “Intuition” creates a positive feeling as does the picture CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

39. Your content calendarCreate Featured Days on your Facebook Page CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

40. Make your page a Passion Page! Creating a Community Effective use of content can create a solid following of loyal and dedicated Fans CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

41. Top 3 tremendous and easy to use ideas … • 1. #HASTAGS • #tags help you to delineate your content and get you seen when people are searching for that particular #tag, e.g. #Love #FacebookTips #Yoga it’s also a way to get ranked in search because search is now about #tags • 2. @ tagging your page (tag your page when put the @symbol and start typing the name of your page and then press the carriage return when you see the name of your page pop up on the screen  CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

42. Top 3 tremendous and easy to use ideas … • 3. Calls to Action “Like our page, what is your comment? Ask your readers to comment based on their ideas, their thoughts, ask them what they think and they will tell you. Get them to be transparent and share the post if they think this is interesting…or better yet, does this resonate with you?” • Why would they want to share it? • Ask yourself, would I want to share this content? CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

43. More ideas, tips, and tremendous information • Add your URL to your FanPage, (e.g., in your about section in your personal page, add your URL to your website and to your FanPage as well so people can click on it and find out more about YOU!) • Search Google for ‘trending topics’ and use those topics for engaging content and ads for your page the copywriting for trending content is timely and interesting and gets people to comment like and share. CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

44. Holy Cowzer…even more ideas you can use NOW • Use Booshaka to find out what’s trending. • Use BuzzSpice to help you with curated content. • Use Wikipedia to find out interesting and fun facts • Look at your competition, co-optition, people who you like (what are they posting about?) CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

45. Resources: How Do I Get My Message Out There? • Resources • Social Buzz Club • Groups on Facebook • LinkedIn Groups • Commenting on other Facebook Pages • Advertising • Email marketing • 5-Star Fan Reviews • Get traffic to your website using this incredibly powerful tool that will help you achieve massive results in minimal amounts of time CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

46. REOURCES: How Do I Get My Message Out There? • Resources shortners • Goo.gl • Bit.ly • Bit.ly’s J.mp • Coca Cola has their own shortner read about it HERE • Su.pr • And here’s the link to create your own URL shortner click HERE CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

47. Finding your Ideal ClientHow my client made over $20k in on her first Google Hangout It’s YOUR MOVE. Yes! My client made over $20k on her first Google Hangout and she kept increasing her income over and over again... Want to know how? You can sign up for my FREE membership area where you’ll receive value driven video tutorials and ideas that will help you increase your social media engagement on different platforms, not just Facebook. Go to http://SociallySmashing.com/member-signup and you’ll be taken directly to the member signup area. This is ONLY available to those who read this far in this report.  CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

48. Finding your Ideal ClientQuestions to ask • What communities your fans and followers interact with? • What motivates them to participate in your content? • How you stack up against the competition, or as I like to refer to it, co-optition (what’s your co-opt-ition doing that you’re not?)! For a FREE 30 Minute Strategy session with Nicole reserve your spot here http://meetnicolejolie.com CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

49. This e-book This E-book was written from all of the questions that Nicole receives consistently from her loyal fans and followers. To find out what people say about icole and Socially Smashing visit the following page and SHARE your “Ah Ha” moments that you had while reading this FREE Report. What did you implement that help your business? Leave a review at:http://sociallysmashingreviews.com Like our Facebook Page at http://NicoleJoliesFanPage.com Tweet you Ah Ha’s and the hashtag #BeSociallySmashing at CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.

50. Who is…Nicole Jolie Nicole Jolie is a new media expert who combines the power of social media with savvy online marketing to create socially smashing results for her clients. Having discovered the potential of the Internet to deliver messaging and branding that makes an impact, Nicole helps businesses of all sizes create Facebook advertisements, marketing campaigns and a social media presence that delivers. Find out what people say about Nicole at http://SociallySmashingReviews.com CONFIDENTIAL & PROPRIETARY TO Socially Smashing, Inc. DISTRIBUTION BY AND USE ONLY AS PERMITTED BY Socially Smashing, Inc.