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YVR International Bookstore Redesign Strategy

YVR International Bookstore Redesign Strategy . Rubicon Design Solutions By Hussam , Shabeeh , Simo , Zain. Introduction. Goals To formulate a design based solution. To provide an accommodating atmosphere for customers. To facilitate better traffic flow and ambiance.

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YVR International Bookstore Redesign Strategy

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  1. YVR InternationalBookstore RedesignStrategy Rubicon Design Solutions By Hussam, Shabeeh, Simo, Zain

  2. Introduction • Goals • To formulatea design based solution. • To provide an accommodating atmosphere for customers. • To facilitate better traffic flow and ambiance. • To provide incentive for customer longevity. • To maintain cost effectiveness for the business.

  3. Data Analysis • Random sampling over 2 week period • 2600 potential customers (98%) vs. 52 walk-in (2%) • 63% females vs. 37% males.

  4. Central Issues • Failure in drawing traffic. • Business plan does not cater to the majority demographic. • Design layout does not fulfill the affordance of browsing.

  5. Old Design

  6. Redesign

  7. Marketing Opportunities • Collaborate with other businesses in YVR (Same owners). • Provide travellers with inflight reading facilities • Inflight kindle books • Complementary inflight magazine service • Coupon incentives • CRM Software • E-book Download stations

  8. Budget Refurbishing/replacing current furniture and fixtures: $3245 Upgrade computers and QR Codes for e-books sales: $1655 Software upgrade for CRM and POS software: $2000 Install 1 seating and 1 standing area: $980 Window installation: $800 Children book stand: $200 Prospective Labor costs 32hrs @ $15/hr : $480 ___________ TOTAL $9360.00

  9. Achievements • To remain cost effective. • To increase turn over. • Relocation not an option. • Keeping overt changes to the minimum, yet improving business practice in the long run.

  10. Design Improvements • Creating commitment and non-commitment zones • Children section • Magazine stand • Adding a power display. • Adding seating area • Quick view table • Improved window display • Diamond design for improved visibility

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