ABOUT US

1. ABOUT US We have a group Our group consisting with two members SHIFAT IBNE ANWAR ID:2007210000093 & SAMSIA TUZ SAROWAR ID:2007210000789

3. TOPIC TO BE DISCUSS

4. Definition of S.W.O.T Analysis • A SWOT analysis generates information that is helpful in matching an organization or group’s gaoal,programmes and capacities to the social environment in which it operates. • Factors internal to the firm usually can be classified as strengths (s) or weaknesses (w) and those external to the firm can be classified as opportunities (o) or threats (t). • It is an instrument within strategic planning.

5. Figure

6. Evaluation an Organization Strengths • A skill or capability that enables an organization to conceive of and implement its strategies. • Positive tangible & intangible attributes, internal to an organization. They are within the organizational control. • It also refer to the present condition that define an advantageous market position or a current situational condition.

7. Common strengths Distinctive strengths SWOT analysis divides organizational strengths into two categories

8. Common strengths • A skill or capability held by numerous competing firms. Distinctive strengths • The practice of duplicating another organization’s distinctive competence and thereby implementing a valuable strategy.

9. Next 3 parts of this topic will be discussed by SAMSIA TUZ SARWARID 2007210000012

10. Evaluation of Organization weaknesses

12. Evaluating an Organizational opportunities and threats • Organizational opportunities An area in the environment that, if exploited, may generate higher performance. • Organizational threat An area in the environment that increases the difficulty of an organization’s achieving high performance.