Sharing benefits of value added services in Cloud

1. Sharing benefits ofvalue added services in Cloud Raffaele Sgherri Group Manager, Cloud & Azure 20 October, 2011 SMAU Milan

2. Avanade's services for Cloud Applications Develop cloud guidance, build the roadmap and identify cases where cloud is a viable method to meet business objectives. Evaluate applications and workloads to determine suitability for the cloud and alignment with business objectives. Gather and assess functional and non-functional requirements to build or migrate an application to the cloud. Take select requirements of the application and develop a PoC to test key functionality or technical feasibility. Build Develop new application that leverages cloud-specific benefits. Migrate Move applications from “legacy” environments to the cloud to leverage low-cost, low-touch cloud environments. Manage or outsource applications across on-premise and cloud environments. Assets • Cloud Computing Assessment Tool • Azure Migration Accelerator • ACA.NET • Auto-scale • Identity Management with ADFS • Real Time Monitoring

3. Outsourcing and Services context • Outsourcing and Value addedservicesboth benefits from a Cloudapproach • Operationalvs Capital costs • Fast and Dynamicresourcesallocation • Global availability • Extended infrastructureservices • Easiermultitenancy • Platform as a Service (PaaS) offerings are betterpositioned to attractsuch business • Startups and new businesses have no priorinvestments

4. Origin Digital – A real case • Origin Digital is the leading global IP broadcasting company. For over 10 years, Origin Digital has made it easy for the world's largest companies to manage the delivery of their video content to any device, in any format. • It uses a proprietary, scalable, web-based service to manage the aggregation, trans­formation, management, and distribution of digital media assets as a Software as a Service (SaaS). “Our Software-as-a-Service business model allows customers to enjoy the benefits of the highest quality IP video without making significant capital investments” Curt Kendall, Vice President at Origin Digital

5. OriginDigital’s Services • A web-based audio and video platform with the power to deploy and accelerate any online video strategy. At the platform's core lies Origin Digital backend console with the powerful toolset to ingest one or 1,000 audio and video assets transforming them into optimized experiences for any IP-connected device.

6. Platform logicalview

7. Project details • Solution • Origin Digital’s custom transcoding application was isolated and designed as a cloud service • Development team explored the architecture and the cost structure of both Amazon Web Services and the Windows Azure • Results • In about two months, the cloud service integrates into the Origin Digital central management platform while offloading much of the processing to the cloud. • The number of transcoder instances automatically scales to handle increased or decreased volume.

8. Benefits and Technologies • Real-time scalability – add/reduce computing power in minutes • Worry-free database – optimal performance with no DBA effort • Quicker time-to-market – add new geographies in minutes • Reduced costs – Up to 50% saving and no system admin “We’re seeing significant reductions, in some cases half, in computing resource cost for comparable workflows by using Windows Azure. The resources appear and disappear as needed, which will save us money while removing practical constraints around capacity.” Mark Richards, Vice President at Origin Digital

9. Appendix

10. Avanade: Specialized expertisein the Microsoft platform • #1 in certifications per employee • #1 in .NET developer certifications • #1 in Dynamics CRM certifications • #1 in Dynamics AX certifications • #1 in SharePoint certifications • 14 elite Microsoft Certified Architects • A member of the Microsoft Partner Network with 22 Gold competencies, more than other partner. • Microsoft Global Enterprise Partner of the Year (Joint with Accenture) 2010, 2009, 2008, 2006, 2004, 2001 • Microsoft Dynamics President’s Circle and Inner Circle 2010, 2009, 2007, 2006, 2005 • Customer BTD Manufacturing awarded Microsoft Dynamics Customer Excellence Award 2008, customer Plante & Moran in 2010. • Consulting Magazine Best Places to Work For 2010, 2009, 2008, 2007 • Training Magazine Top 125 global training organizations 2010, 2011 • Computerworld 100 Best Places to Work in IT, 2009 • 24 Microsoft Most Valued Professionals • More than 60 locations in 20 countries worldwide • US$953 million revenue in FY10 • More than 20% average yearly growth since our inception in 2000 • Currently serve more than 600 customers as trusted advisor • Realize 97% satisfied customers • Services that realize results for customers in all industries • Backed by Accenture and Microsoft • More than 60 delivery locations worldwide • 13 dedicated Global Delivery Centers offer multi-site engagement options • Centers of Excellence provide deep, specialized expertise on Microsoft technologies Avanade Fast Facts Recognition Certifications Competencies Global Delivery 10

11. Sample: Avanade Media • We uses internet storage and distribution, in addition to encoding • In July 2011 we had 680 videos posted and 4,000 videos viewed

12. End userinteraction • Send message from Upload web to DropFile Queue • Send message from DropFile queue to OD Drop File Handler • Send message from OD Drop File Handle to Task Queue • Database inserts/updates from OD DropFile Handler to database • Send message from Task queue to OD Encoder • Send message from OD Encoder to Completed Task Queue • Database updates from OD Encoder to Database • Send message from CompletedTask queue to OD Completed Task Handler • Database inserts/updates from OD Completed Task Handler to database • Database updates from OD Completed Task Handler to Database

13. Azure case studies Source: Microsoft Website