19 May 2012

1. 19 May 2012 Jumpstart Your Community Efforts The first ever all green SharePoint event on earth Christian Buckley @buckleyplanet #SPSJHB

2. About • Christian Buckley, Director of Product Evangelism at Axceler • Microsoft MVP for SharePoint Server • Most recently at Microsoft, part of the Microsoft Managed Services team (now Office365-Dedicated) and then Advertising Operations • Prior to Microsoft, was a senior consultant, working in the software, supply chain, and grid technology spaces focusing on collaboration • Co-founded and sold a collaboration software company to Rational Software. At another startup (E2open), helped design, build, and deploy a SharePoint-like collaboration platform (Collaboration Manager), onboarding numerous high-tech manufacturing companies, including Hitachi, Matsushita (Panasonic), and Seagate • Co-authored ‘Microsoft SharePoint 2010: Creating and Implementing Real-World Projects’ link (MS Press, March 2012) and 3 books on software configuration management. • Twitter: @buckleyplanet Blog: buckleyplanet.com Email: cbuck@axceler.com

3. Get the Book • Available from Microsoft Press • Order your copy at http://oreil.ly/qC4loT • Tackle 10 common business problems with proven SharePoint solutions • Set up a help desk solution to track service requests • Build a modest project management system • Design a scheduling system to manage resources • Create a site to support geographically dispersed teams • Implement a course registration system • Build a learning center with training classes and resources • Design a team blog platform to review content • Create a process to coordinate RFP responses • Set up a FAQ system to help users find answers quickly • Implement a cost-effective contact management system

4. Axceler Overview Improving Collaboration since 2007 Mission: To enable enterprises to simplify, optimize, and secure their collaborative platforms • Delivered award-winning administration and migration software since 1994, and for SharePoint since 2007 • Over 2,000 global customers Dramatically improve the management of SharePoint • Innovative products that improve security, scalability, reliability, “deployability” • Making IT more effective and efficient and lower the total cost of ownership Focus on solving specific SharePoint problems (Administration & Migration) • Coach enterprises on SharePoint best practices • Give administrators the most innovative tools available • Anticipate customers’ needs • Deliver best of breed offerings • Stay in lock step with SharePoint development and market trends

5. The Evangelist Role • Product • Partner • Community

6. Your Role

7. Why develop community?

9. SharePoint is the fastest growing server product in Microsoft history, rivaling the success of MS Office • The SharePoint partner ecosystem fills the platform gaps, and helps deliver solution ROI • Many credit the SharePoint community with making SharePoint the success that it is • Microsoft is looking at ways they can tap into key learning from the SharePoint community, extend it to other product areas

10. Why Community Development? • Proactively drive perceptions • Visible member of the community • Thought leadership • Connect to experts, partners, customers • Microsoft relationship • Awareness of the brand and our products

11. The Consumer Decision Journey HBR 12/2010

12. Why Involve End Users? • Executives • Managers • IT Department • Consultants • Partners • The SharePoint Fairy • End Users will determine the success of your SharePoint deployment

13. Studies show that end user participation in the design and development of a system dramatically increases the chance of success

14. What is so hard about developing community?

15. Case Study

16. How to Jumpstart Community

17. No registration required http://bit.ly/aiYKWR

18. Strategy 1: Events

19. Strategy 1: Events Start a company user group Join your local/regional SPUG Join your local/regional technology organizations Attend or help organize a SharePoint Saturday Attend or host a SharePint Attend a regional conference Create your own event

20. While at these events: • Bring a friend, family member, co-worker • Introduce yourself to someone new, every time • Take notes on what worked, what you would do differently • Get to know the people who run them, the movers and shakers within the community • Help out • Provide feedback

21. Feedback Mechanisms I find your lack of faith in the community disturbing…

22. Strategy 2: Social Media

23. Definitions “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transformbroadcast media monologues (one-to-many) into social media dialogues (many-to-many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.” Wikipedia.org

25. Cultural Battle • Understand your corporate culture before you try to change anything • Explain what it is you’re trying to do, and get end users onboard • In addition to executive buy in, you need your end users to buy in

26. Strategy 2: Social Media Create a Twitter personal profile Create a Twitter company profile Join a Facebook group Start a Facebook group Join groups on LinkedIn Bookmark the MSDN/TechNet forums, create a profile RSS feeds for your favorite blogs and sites Use Google Analytics Use Hubspot and other tracking tools Utilize social bookmarking on all content

27. Social Media is about consistency Blog daily activity / visits Social media visits Blog subscription growth Twitter follower growth

28. Strategy 3: Content

29. The Power of Content More than any other activity, contentcreation drives thought leadership, and is the cornerstone of building community.

30. Strategy 3: Content • Create a blog • Read and comment on other blogs • Create an editorial calendar, write with intent • Blogs lead to • Articles, which lead to • Whitepapers and presentations, which lead to • Books, featured content, and other content opportunities • Create a metadata strategy • Present at a regional event or conference • Create content for an aggregator (Squidoo, About) • Write an ebook

31. Publish a newsletter Host a webinar Create a podcast Create videos Partner with other authors and experts, cross-market

32. Strategy 4: Take Action

33. Strategy 4: Take Action Create a metadata strategy for your intranet Create a user adoption strategy Brand yourself Use free press release services Use free event services (Evite, Lanyard) Create branded bling Hire a publicist

34. Define Success

35. Measuring Success • Have success defined up front: • Number of end users participating • Number of events held • Articles written • Views / downloads • Make it part of your formal commitments • Communicate your plans • Tell people your plans • Give people visibility as you work • Tell people what you’ve accomplished

36. The Secret to Community Success 1. Bring a friend 2. Get involved 3. Keep learning

38. Christian Buckleycbuck@axceler.com+1 425-246-2823@buckleyPLANETwww.buckleyPLANET.com and http://info.axceler.com http://bit.ly/aiYKWR