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How to Promote and Optimize Your Blog Posts

How to Promote and Optimize Your Blog Posts. Tips on getting your posts found online www.mikebindrup.com. Writing Content. Don’t write to optimize Write your content for your target audience Give them what they want Start with a headline. Creating Headlines. USE FLICKR.

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How to Promote and Optimize Your Blog Posts

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  1. How to Promote and Optimize Your Blog Posts Tips on getting your posts found online www.mikebindrup.com

  2. Writing Content • Don’t write to optimize • Write your content for your target audience • Give them what they want • Start with a headline

  3. Creating Headlines

  4. USE FLICKR • Upload your marketing photos • Change the name to reflect content • Tag your photos • Use Creative Commons licensing

  5. USE PHOTO CREDITS Photo: Steve Snodgrass, Creative Commons License, Some rights Reserved Leave feedback for the photographer with your URL

  6. HEADLINES • Most important info for the post • How Google finds your content (eg Burning Out – It Happens) • Ask yourself: What are people searching for? • Don’t use industry jargon. eg. CPM PEO REO • Longer is better - Use : ; • Long tail - Keyword rich

  7. BODY • Use Sections • <H1> <H2> Big and Bold • Repeat Keywords • Use (2) Outbound Links (References)

  8. PROMOTE • Google+ , Facebook, Twitter • Linkedin, Pinterest, Instagram • Email List • Article Sites

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