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Victorian TravelSMART Program

Victorian TravelSMART Program. Victorian TravelSMART Objectives. T o reduce the negative impacts of car travel. T hrough a reduction in vehicle trips & kilometres travelled. A chieved through voluntary changes by individuals, households and organisations.

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Victorian TravelSMART Program

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  1. Victorian TravelSMART Program

  2. Victorian TravelSMART Objectives To reduce the negative impacts of car travel. Through a reduction in vehicle trips & kilometres travelled. Achieved through voluntary changes by individuals, households and organisations Towards more sustainable travel & activity choices.

  3. Integrated Approach TravelSMART recognises people, not just modes. Choose what is suitable for the situation and be flexible in your approach.

  4. Before TravelSMART After TravelSMART Trips Car Car Public Driver Pass Transport Cycle Walk Travel Alternatives Recognising Opportunities

  5. TravelSMART Program Areas • Using Existing and Developing Methodologies • Program components Schools Workplaces Ride to Work and Beyond Communities

  6. TravelSMART Schools • Primary schools – Years 5 & 6 • 6 Schools in 2002/03 • Raise awareness of • the environmental impact of car use • strategies to effect sustained change • benefits of reduced car travel. • Curricula approach, accompanied by • Website • Projects exploring household travel • Competitions to reduce car travel to school

  7. TravelSMART Workplaces • Better Ways to Work 2003 • 5 Local Government Areas • Development of Access Plans • Flagship Workplaces 2003 (pilot) • Monash Uni – 1000 1st year students • Alfred Hospital – 1000 staff • Ride to Work and Beyond (pilot) • Event based behaviour change, facilitating habitualisation of new riders cycling to work

  8. TravelSMART Communities • Works directly with households • 2003 Pilot in Elwood, Dandenong and Moreland • Geographical communities • Around activity centres • Along public transport corridors • Inner, middle and outer urban areas • Metropolitan and regional

  9. Program Impact Evaluation Communities • Independently audited by 3rd party • vkt reduction before/ after surveys of sampled households. • 4 week Odometer survey, 3 day diary and PT test ticket tracking Workplaces • Survey to estimate greenhouse gas reduction and public transport measured through ticketing Schools • before and after classroom surveys

  10. Alamein Project • 8000 households along the Alamein spur line • Indimark approach by SocialData • Contacting households within 800m catchment of railway • Strong public transport focus • Rolled out with improved signage for system • Project starts in June • Pre- and post-evaluation

  11. Health Impacts • walking and cycling key to all aspects of the program • key selling point for individuals • Pedometer Project

  12. Program Stakeholders Dept of Infrastructure Dept of Human Services Dept of Education National Transport Secretariat Australian Greenhouse Office Environment Victoria (Smogbusters) Dept of Sustainability and Environment (SP& SEAV) Local Government (MTF, VLGA, MAV) Connex, Yarra Trams, Bus Association, MPGI, VicTrip) VicRoads ICLEI EPA VicHealth Bicycle Victoria RACV

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