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Management experience in UK. English as business tool English as communication tool. Presented by Hiroshi Suzuki , The former Director of Brother International Corp,Nagoya Japan. At Aichi Shukutoku University on 8 June 2006. Agenda. 1.My former company profile 2.My personal profile
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Management experience in UKManagement experience in UK English as business tool English as communication tool Presented byHiroshi Suzuki , The former Director of Brother International Corp,Nagoya Japan At Aichi Shukutoku University on 8 June 2006
Agenda 1.My former company profile 2.My personal profile 3.Brother UK 4.Role of English & experience 5.My association with English 6.A few tips from living experience in UK 7.Memory from business scene 8.Closing (with corporate video)
1 My former company profile1 My former company profile Brother International Corporation. ◆ 100% subsidiary of Brother Industries Ltd Japan ◆ Overseas Sales Division http://www.brother.co.jp/ Global Brother (English) Corporate Data Global Network Europe / Africa / MiddleEast / Sales facilities UK
2-1 My personal profile2-1 My personal profile 1945 Born in Aichi 1968 Graduated from Nagoya City University The Faculty of Economics 1968 Joined Brother International Corp,Nagoya 1969 Tranferred to Brother Europe HQ 69~73 Dublin Ireland 73~74 Manchester UK 74~79 Shannon Ireland 1980 Returned to Brother International Corp,Nagoya 1988 Assigned to Sales & Marketing Director at Brother Europe HQ,Manchester UK 1995 Assigned to General Manager of Sales & Marketing of Imaging System Division (later Communications & Printing Devices) at Brother Industries,Nagoya
2-1 My personal profile2-1 My personal profile 2001 Assigned to Managing Director of Brother UK, Machester(UK/Domestic Sales Co.) 2002 Appointed to non-resident Board Director of Brother International Corp,Nagoya 2004 Returned to Nagoya,and re-appointed to Board Director 2006 Retired ※ 21 years in Europe(UK & Ireland),and 17 years in Japan
2-2 Reference http://www.brother.co.jp/ Global Brother (English) About Brother Corporate History
3 Brother UK 1994BUK became the first sales company to achieve ISO 9002 (now ISO 9001) 1995BUK achieved T/O of £50 million 1998BUK achieved T/O of £75 million 2004BUK achieved T/O of £100 million 2005BUK became the first sales company to achieve ISO14001 http://www.brother.co.uk/ → access
3-1 Corporate History3-1 Corporate History ◆The Jones Sewing Machine Company was established in 1859 by William Jones, who developed various types of special machines, but a very large portion of the factory’s production was in the field of domestic models. ◆The Brother operation in the UK began in 1959 in London. ◆Brother acquired 40% of the shares in Jones Sewing Machine Company in 1968, as a basis for marketing their range of sewing and knitting machines, typewriters, industrial sewing machines. Both companies were merged, and the operation was subsequently moved to Manchester ◆Jones became wholly owned by Brother in 1972. ◆The strength of the Jones name gave more opportunity for the successful distribution of domestic sewing machines and knitting machines. However, this inadvertently caused problems by neglecting to establish the “Brother” name during the 1970s. M&A
3-2 Major events in British history3-2 Major events in British history 1964 - 1970 Harold Wilson Prime Minister - Labour 1967 Sterling devalued to check inflation and improve the trade deficit 1968 Britain converted to the decimal currency system, ending the age old system in which 240 pennies equalled 1969 Britain becomes a major oil producing nation just as major oil producing countries double the cost of their product.General disolusionment caused by harsh economic measures, decline of Britain‘s old international role led to Conservatives losing the election 1970 Failed attempt to enter EC Major events in Japan … 1964 Tokaido super express train service opened Tokyo Olympic held 1969 Tomei highway opened 1970 Osaka Expo held
3-2 Major events in British history3-2 Major events in British history 1970-1974 Edward Heath - Prime Minister - Conservative Steep rise in commodities and oil forced Heath administration to rescue businesses and adopt pricing and incomes policies to combat inflation Britain entered a period of depression 1970 State of emergency (the first in 40 years) declared as dock workers do on strike 1971 Miners strike over the 'pay freeze' led to a further state of emergency being declared, power cuts etc. causing conservatives to lose gen. election 1973 Britain joins EC Major events in Japan … 1971 Nixon shock Yen(¥) appreciation : ¥360→¥308 1972 Okinawa returned to Japan 1973 Exchange rate system : fixed → floating
3-2 Major events in British history3-2 Major events in British history 1974-1976 Harold Wilson Prime Minister - Labour Labour unexpectedly won election with a minority and went to polls in October 74 getting a workable majority. 1975 OPEC raises crude prices triggering an international recession and worldwide inflation. 1976-79 James Callaghan PM - Labour Sterling crisis leading to IMF rescue package 1978 Winter of discontent - industrial action over pay damaging government authority. Gov. lost confidence motion in 1979 by one vote leading to a general election Major events in Japan … 1976 Lockeed affair 1978 Japan - China peace treaty
3-2 Major events in British history3-2 Major events in British history 1979-1990 Margaret Thatcher (Iron Lady) PM - Conservative Longest serving UK PM for 150 years and the first woman to take the role. Undertook a programme of privatisation and deregulation Reform of trade unions Tax cuts Aim to reduce role of government and increase individual self reliance. 1982 British troops retake the Falklands Islands following invasion by Argentina 1984 Britain agrees to hand back Hong kong to China in 1997 1987 Black Monday October 19th. The Dow Jones fell an astounding 508 points, largest one-day loss in the stock market's history. Introduction of Poll tax caused demonstrations and unrest Major events in Japan … 1985 Plaza agreement Iron Lady
3-2 Major events in British history3-2 Major events in British history 1990-1997 John Major PM - Conservative October 1990 - Britain join the European Exchange Rate Mechanism National Lottery Established 16.September 1992 - Black Wednesday - Sterling crisis forcing Sterling to withdraw from the EERM (European Exchange Rate Mechamism) Inflation at 30 year low 1997 - 2006 Tony Blair PM - Labour (youngest prime minister since 1812 - Lord Liverpool) 1997 The Bank of England given the power to set the base rate of interest autonomously 11.September 2001 terrorist attack on the World Trade Centre
3-3 Company policy ◆ To maximize sales and net profit ◆ To transform the company to be CS (Customer Satisfaction) oriented Key words ◆ Be proactive,not reactive ◆ Be competitive ◆ Be cost consicious
3-3 Company policy CUSTOMER SATISFACTION ◆ Confidence building ◆ Solution providing ◆ Sustainable relationship EMPLOYEE SATISFACTION ◆ Confidence building ◆ Open door policy ◆ Appraisal scheme MANAGEMENT DIRECTION & EFFICIENCY ◆ Assignment of the management team into various project groups to improve team building and reduce departmental barriers ◆ Clear visibility of management account (finacial informations) to all employee
3-4 Market structure KINGS (End Users) (money) (products& service) QUEENS (Trading Partners) (money) (products& service) Brother UK (Supplier)
3-5 Company structure3-5 Company structure
4 Role of English & experience4 Role of English & experience ◆ Social & Cultural adaptability Internet access to foreign site (business & private) →access Overseas trip (business & private) Living abroad (business & private) Employed at Japanese company ・having sales & manufacturing operations in Asia. ・having sales & manufacturing operations in USA and/or Europe. Employed at Foreign capital company Finance,Consulting,Information service Insurance,Autoーmobile,Retail …etc
4 Role of English & experience4 Role of English & experience ◆ English as Business tool Communication tool ◆ English has been and will remain … Global Language ◆ English capability … 51st TOEFL World Ranking : !Worst in the advanced countries ! 2nd form the bottom in the asian countries
4 Role of English & experience4 Role of English & experience ◆ Scene (for example) Greeting Home Party Meeting Self Introduction Negotiation Golf ◆ All round capability is indispensable Writing Speaking Reading Hearing
5 My association with English5 My association with English ◆ Initial interest … developped at 9 years old,influenced by the fact that the family of my sister,married to a Mitsubishi Trading company man, went to New York. ◆ Learning English … English lesson started at Junior High School, like everyoneelse. I soon made up my mind,to be like my brother-in-law,and to work in USA after University. Through High School and University time,I took up Englishvery seriously as school subject and also at home. NHK radio - English conversation Reading English novels,and also Papers
6 A few tips from living experience in UK6 A few tips from living experience in UK ◆ Personal Manner Thank you Please Yes No When invited to home party,be aware that wine, chocolate or flower is acceptable as gift by guest, and also that Thank you letter is critical ◆ Sence of humor ◆ Opinion What do you think of ...? How do you like ...?
7 Memory from business scene7 Memory from business scene 1992,UK factory 10 years anniversary 1996,visit China 1997,visit India 1998,Singapore trade fair
7 Memory from business scene7 Memory from business scene 1997,Taiwan customers in Nagoya 2004,visit FINANCIAL TIMES UK (with company chairman) 2001,Christmas Party in UK 2003,Brother president award 2002,golfing with UK customers
8 Closing ◆ Biーlingual,bi-culture ◆ Experience is the best teacher ◆ Experience is the mother of wisdom Finally,for next 17 minutes, I would like to present Brother corporate video.
※ Reference Articles ※ 日本経済新聞(平成18年5月5日付)朝刊 15ページ,<特集>,13版 【ニュースがわかる】「使える英語に前進?」 Books ※ 櫛田健児,「バイカルチャーと日本人-英語力プラスαを探る」,日本, 中央公論新社,2006年,222ページ,ISBN4-12-150212-4 ※ ブラザーインターナショナル(株),「50年の歩み[1954-2004]」,日本, 知書之屋本舗,2004年,133ページ,非売品 ※ 安井義博,「ブラザーの再生と進化」,第3刷,日本, 生産性出版,2004年,203ページ,ISBN4-8201-1774-2 Web Page ※ 「Brother UK」 http://www.brother.co.uk/ 2006年6月3日(アクセスした日付) ※ 「ブラザー工業株式会社」 http://www.brother.co.jp/ 2006年6月3日(アクセスした日付) ※ 「University of Texas Libraries」 http://www.lib.utexas.edu/maps/ 2006年6月3日(アクセスした日付) ※ 「TIMES ONLINE」 http://www.timesonline.co.uk/section/0,,1,00.html 2006年6月3日(アクセスした日付)