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Tech or Text: Why Not Both?

Tech or Text: Why Not Both?. Industry and Target Market Research. Why the Public Library? Don’t they just have books? I only go there to. Library Service. Supports Expansion Of: Continuous Learning C ritical Research Technological Skills. Provides: Information Public Internet Access

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Tech or Text: Why Not Both?

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  1. Tech or Text: Why Not Both? Industry and Target Market Research

  2. Why the Public Library? Don’t they just have books? I only go there to...........

  3. Library Service Supports Expansion Of: • Continuous Learning • Critical Research • Technological Skills Provides: • Information • Public Internet Access • Computer Training Labs • Meeting Spaces • Business Reference Sources • Research Databases • Search Expertise

  4. Primary Business Research Tools • Business Start-Up • Financial Information/Grants • Company Directories • Business Guides • Demographic Information /Statistics • Marketing & Industry Information

  5. Business Start-Up Business Plans Handbook Volumes 1-26 • Actual business plans compiled by, and aimed at, entrepreneurs seeking funding for small businesses. Presents sample plans taken from businesses in the manufacturing, retail and service industries which serve as examples of how to approach, structure and compose business plans. • Available in print and electronic format

  6. Financial Resources • Canadian Fund Raising Directory and other Canada Grants Service Publications • Sources for Successful Small Business Financing in Canada by Entrepreneurial Business Consultants of Canada • Small Business Resource Guide (Free resource from the Thunder Bay Chamber of Commerce)

  7. Company Directories The Canadian Key Business Directory Scott’s Directories (e.g. Northern & Eastern Ontario Business Directory) Usually include • Addresses • Phone numbers • Key Representatives • Annual Sales, Number of Employees etc. • Index by Standard Industrial Classification (type of business service or product) Find: Wholesalers Suppliers Competitors

  8. Business Guides • TBPL has a wide variety of anecdotal and instructional business resources • Specific books for women in business • Technology • Leadership • Management • Entrepreneurship

  9. Demographic Information Canadian Demographics (2012) - A Financial Post publication. You can find: • Number of establishments in a particular industry by community • Average Household Expenditures • Disposable Income • Estimates for the current year

  10. Demographic Information: PCensus

  11. Demographic Information: PCensus • Demographic and statistical information • Statistics Canada, Pitney Bowes, Environics Analytics, etc • Census (2011 & 2006), Canadian Expenditures (2013), Ontario Businesses (2013) • Profile specific geographic areas or create target demographic profiles (including mapping features) • Available at the Brodie & Waverley Resource Libraries • First-time users encouraged to meet with Jesse (624-4203) or Lindsey (684-6812) for training

  12. CBCA Complete • 6000 Canadian Business and Current Events Publications Includes • Business Magazines • Trade Publications • Newspapers, Magazines & Books

  13. More Useful Databases • Thunder Bay District News Index: Chronicle Journal and Thunder Bay Source articles (1993-Present) • Canadian Periodical Index (CPI.Q) – 1500+ Publications • Gale Virtual Reference Library

  14. Marketing & Industry Information • Social Media (Facebook, Twitter, LinkedIn, etc) • Create an account and use it • Advertise and promote • Use it for Market Research • Marketing Books • Business Periodicals (print and electronic)

  15. Facebook Coach • Still have questions about Facebook? • We can continue to help! • Call 684-6819 to book your private one-hour session with a Facebook Coach • A variety of dates and times are available • All sessions are held at either Waverley or Brodie Resource Libraries

  16. For additional help or questions: - Jesse Roberts 624-4203 (jroberts@tbpl.ca) - Lindsey Long 684-6812 (llong@tbpl.ca) • Brodie Reference Department 624-4200 (reference@tbpl.ca) • Waverley Reference Department 684-6815

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