1 / 8

Introduction to Advertising

Introduction to Advertising. Advertising. Advertising is the paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor Purpose of Advertising To promote ideas about products & services To create interest in products & services

elmerd
Download Presentation

Introduction to Advertising

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Introduction to Advertising

  2. Advertising • Advertising is the paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor • Purpose of Advertising • To promote ideas about products & services • To create interest in products & services • To create awareness about products & services • To increase sales

  3. Role of Advertising • Communication with the Consumers • Persuasion • Catalyst for change • Change in perception • Contributes to Economic Growth • Development of new market segments • Need for Non-Commercial Advertisements • AIDS Awareness Programme • Children Immunization against diseases • Anti-dowry Campaign

  4. Functions of Advertising • Social Function • Non-Commercial Advertising • Psychological Function • Psychological Motives of human beings • Soft Drinks-Thirst- Thanda Matlab Coco-Cola • Economic Function • Value for money

  5. Types of Advertising • Informative Advertising • Pioneering stage of product category • To build primary demand • Need to inform consumers of product • Persuasive Advertising • Competitive stage of product • Build selective demand for a particular brand

  6. Types of Advertising • Comparative Advertising • Comparison of attributes of two or more brands • e.g Comparison of Maruti Swift & Hundai Santro • Remainder Advertising • Maturity Stage of PCL • Remind people to purchase • e.g Coca-Cola • Reinforcement Advertising • Assure current purchase that they have made the right choice • e.g Automobile ads with satisfied customers

  7. Advertising appeal invarious stages of PLC

  8. Advertising Vs Marketing Mix • Product • Price • Place • Promotion

More Related