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Doug Johnson June 2006

SWSOFT GLOBAL HOSTING SUMMIT 2006. Customizable OSS / BSS. Doug Johnson June 2006. About SWsoft, Inc. Moscow, Russia R&D. Novosibirsk, Russia R&D. Frankfurt, Germany International Operations. Tokyo, Japan Sales & Marketing. Headquarters Washington DC Sales & Marketing Support, Services.

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Doug Johnson June 2006

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  1. SWSOFT GLOBAL HOSTING SUMMIT 2006 Customizable OSS / BSS Doug Johnson June 2006

  2. About SWsoft, Inc. Moscow,RussiaR&D Novosibirsk,RussiaR&D Frankfurt,GermanyInternational Operations Tokyo,JapanSales & Marketing Headquarters Washington DC Sales & MarketingSupport, Services London, UK Sales & Marketing (new!) SingaporeSales & Marketing Beijing, China Sales & Marketing (new!) Global leader in hosting infrastructure software • Software Deployments (as of Nov 2006) • 10,000 service providers in 100 countries • 120,000 servers, 10 million domains • Funding • Profitable - 200% annual growth • Backed by Insight, Bessemer, and Intel Capital • Expertise • 700 experts, including 500 engineers • Unique hiring model at MIPT, NSU • 28+ patents pending • Multiple industry awards - including recognition as a IT Week 2005 Top Innovator

  3. What is PEM? • Customizable solution for automating a hosting infrastructure • Two primary sub-systems: • Operations Support System • Provisioning • Resource management • Monitoring • Service management • Business Support System • Account management • Storefront and order processing • Domain registration • Billing and invoicing • Fraud screening • Workflow engine

  4. Which Solution is Right for My Business? PEM benefit highlights: • Extends to support new services and interfaces • Integration with existing infrastructure and systems • Flexible and robust billing engine

  5. Home Building and Software Development • Base Model + Options • custom workflow • custom services • Base Model + Options • extra bedroom • garage

  6. What services can PEM deliver today? PEM Services • Domain Registration, Parking, DNS Management • Mail Hosting • Shared Web Hosting – Linux • Shared Web Hosting – Windows • Hosted Exchange • Windows SharePoint Services • Data Hosting (MySQL, PostgreSQL, MSSQL) • Windows Media Hosting • VPS Hosting – Virtuozzo for Linux • VPS Hosting – Virtuozzo for Windows • VPS Hosting with Plesk control panel … expands to include your service offerings

  7. PEM Functional Architecture • Architecture Overview • Distributed • Scalable • Customizable • Extendable • Flexibility enables hosting service providers to deliver new services without purchasing a new architecture

  8. PEM in Production – KPN – Joost Pisters • PEM Integration Capabilities • KPN Content Management System • PEM Offering Flexibility • KPN Sales Offering in technical control panel • About KPN KPN provides telephone, Internet, television, mobile, and data services to customers in The Netherlands and Western Europe. KPN serves 2.2 million Internet subscribers and 6.9 million fixed line subscribers.

  9. PEM Business Case Save Money Automate common tasks $3-5 per month per customer Reduce fraud 5% uncollectibles Improve marketing $2,000 / month online Grow Revenue Retain customers $25 / acquisition Upsell customers 10% revenue increase Speed deployment Save 6 months of time

  10. PEM Revenue Generation • Up-sell opportunities • Plan upgrades • Add applications • Add resources • Up-sell features • Purchase directly from control panel • Automatic provisioning • Create plans based on any type of platform Add Applications Plan Upgrades Basic Shared Hosting Antivirus Blog Content Mgnt. Database DNS E-Commerce FTP Games Mail Services Monitoring Spam Filters etc. Advanced Shared Hosting Virtual Private Server (VPS) Add Resources Bandwidth Disk space IP addresses Mailboxes etc. Dedicated Server

  11. Multi-layer Support • Multi-Tiered • PEM scales to support any business model by providing a customizable reseller hierarchy • Customizable at all levels • PEM provides customizable interfaces for service providers, resellers, and end users

  12. SWSOFT GLOBAL HOSTING SUMMIT 2006 PEM.Exchange Solution

  13. PEM.Exchange Solution • Value Added Offering • Business class email • SharePoint collaboration • Future HMC development • PEM Delivers • Storefront • Domain registration • Resource allocation and tracking • Control panels • Billing • Packaged Offering • Software • Configuration • Special pricing • Implementation • Training • Maintenance

  14. Architecture Diagram • 19 server deployment • 5 Exchange front end servers • 5 Exchange back end servers • 2 DNS servers • 2 Active Directory servers • 1 Provisioning server • 2 PEM front end server • 2 PEM back end severs • 30,000 mailboxes • Fully redundant and scalable

  15. PEM Demo • Live Demo on CrucialServer

  16. PEM Roadmap • Please contact pemsales@swsoft.com for an updated PEM roadmap slide.

  17. SWsoft Services Systems& Business Integration Impl.& Custom. Maintenance & Support Analysis & Design Training Migration Deployment • Industry-Standard ProcessAdopted and customized • Highly-Experienced Engineering and Service TeamConstantly growing: 500+ engineers • Customer Migration ExpertsHundreds of accumulated years of real-life experience and deployments • Reuse Existing TechnologiesPlesk & Virtuozzo & HSPcomplete experience Customized Software Deployed System Completed & Operational System Functional Specification

  18. SWSOFT GLOBAL HOSTING SUMMIT 2006 PEM.Billing Manager

  19. What is the PEM Billing Manager? XML Service Provider, Reseller, and Customer Control Panels XML XML Plesk Provisioning System Billing Manager Virtuozzo Core Services Trouble Ticketing System Billing Ecommerce Marketing Reseller CRM Support Accounting System Custom Application XML Domain Registrar In-House System Payment Gateway 3rd Party Application • PEM Billing Manager is a separate product but is tightly integrated with the PEM OSS • Modular structure and open API allows the PEM Billing Manager to integrate with complex environments XML

  20. PEM Billing Manager • PEM Billing Manager delivers centralized account management and billing functionality to providers who have a custom control panels Billing Manager Features Storefront Order Processing Workflow Service Plan Management Discounts, Promotions E-Commerce Reseller Support Trouble Ticketing Fraud Screening API and SDK

  21. Built on StellArt Platform Together LISA Database Schema KDevelop Business Rules GUI/API declaration HTML Interface App Servers External Systems DB Objects DB Accounting Java Interface Provisioning XML UI/API XML UI/API Customer-Care Development Environment • Based on Industry Standard Tools • C++, SQL, XML, XSL, PHP • Automated Code Generation (LISA) • Database Objects • Business objects • User interface • 4-tier Client-Server Technology • Distributed Security and Transaction Management • RDBMS-independent • Customizable • User interface: XML • Business logic: custom modules • Scalable Up and Down Business Objects Deployed Distributed Application Integrate

  22. PEM Billing Manager (BM) Architecture Domain Registration Gate Payment Gate BM Core BM Service Gates (~10) BM Plug-Ins (~30) PEM Gate Order Processing Workflow Engine OpenSRS API Fraud Screening OpenSRS GoDaddy API GoDaddy E-Commerce Notifications Authorize.Net API Authorize.Net PaymentTech API Reporting PaymentTech Promos & Discounts Manually Provisioned Items Gate Service Plan Manager

  23. Billing Manager Components • PEM Billing Manger delivers a pre-packaged solution that can be integrated and modified according to service provider needs.

  24. PEM Billing Manager Multiple Service Offerings Domain Registration Shared Hosting Plans Virtual Private Servers Dedicated Servers Application Hosting DSL and Cable VoIP and IM Provider defined plans Resource Based Billing Disk space Mailboxes Bandwidth Domains Applications Services Provider defined resources Open Interfaces Payment gateways Domain registrars Control panels Internal systems Third party systems Provider defined interfaces • PEM Billing Manager meets the specific needs of hosting service providers:

  25. Workflow Builder Order Placed FraudScreening Success No Yes Mark OrderAs Fraud Charge Credit Card Put Order On Hold Provision Services • Configure the workflow to fit the provider’s operations • Flow can include automatic and manual steps • Billing Manager is shipped with few pre-defined workflows

  26. Feature Highlight – Ancillary Services • PEM Billing Manager can be expanded to bill services not traditionally offered by hosting providers

  27. Feature Highlight – Robust Reporting • Drill down reports for service providers and resellers

  28. PEM Roadmap • Please contact pemsales@swsoft.com for an updated Billing Manager roadmap slide.

  29. Wrap up and questions Thank you for your attention. Contact information: Douglas Johnson +1 703 995 6221, djohnson@swsoft.com

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