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Loyalty 3.0 : Motivation, Big Data & Gamification. Herve Atayi. Mobile Loyalty Audit 2014 What’s creating loyalty, and what’s breaking it in today’s hyper-competitive market?. Mobile Loyalty Audit 2014.
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Loyalty 3.0 : Motivation, Big Data & Gamification Herve Atayi
Mobile Loyalty Audit 2014What’s creating loyalty, and what’s breaking it in today’s hyper-competitive market?
Mobile Loyalty Audit 2014Customers were asked what a competitor could do to tempt them away from their current mobile operator
4 Type of CustomersSatisfaction is no guarantee of retention
Motivation • Internal and external factors that stimulate desire and energy in people to be continually interested in and committed to a job, role, or a subject, and to exert persistent effort in attaining a goal.
Big DataHow can we use big data With big data, a business can learn a lot about: • What you do • Where you do it • When you do it • What you like • i.e Amazon, Etisalat
Big Data There is no real finite limit or definition of the size of big data. • the size of database at Walmart alone is 2.5 petabytes of data, the equivalent of 167 times the books in the U.S. Library of Congress. • A petabyte is 1 million gigabytes which is roughly equivalent to 20 million file cabinets worth of text. • eBay processes 50 petabytes per day of activity data as its users search, bid on, and navigate through its site. • The total amount of data estimated to be created each day is 2.5 exabytes– 1000 times the size of all Walmart has in storage.
Big Data According to Eric Schmidt, Chairman of Google, “Between the dawn of civilization and 2003, 5 Exabyte of information were created. Now we are generating that amount every two days”.
Gamification Gamification takes the motivational techniques that video game designers have used for years to motivate players and uses them in nongame contexts. • Giving users goals to accomplish • Awarding them with badges • Engaging them with competition • Encouraging them to collaborate in teams • Giving them status by levelling them up • Enabling them to earn points
