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Marketing & Publicity

Marketing & Publicity. Spring Exhibitor Meeting, May 16-17, 2013. Market Research - Demographics Age Range. 18 to 24: 6.8% 45 – 54 25.4% 25 – 34: 22.5% 55 – 64 19.2% 35 – 44 21.5% +65 4.7%. Where do you reside?.

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Marketing & Publicity

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  1. Marketing & Publicity Spring Exhibitor Meeting, May 16-17, 2013

  2. Market Research - DemographicsAge Range 18 to 24: 6.8%45 – 5425.4% 25 – 34:22.5%55 – 6419.2% 35 – 44 21.5% +654.7%

  3. Where do you reside? • 78% of attendees are from the United States22% of attendees are from outside the U.S.

  4. What is your typical role in the purchase of laboratory products? 83% of attendees are involved in the decision making process Quality Leads 37% 26% 20% Final decision maker Specify products and brands Recommend products and brands

  5. Did you purchase any items or place any orders as a result of attending the Exposition? Purchased Items: 5% Placed Order(s): 5% Plan to Place Order(s): 49% 59% placed or will place an order

  6. If you plan to buy, what is your timeframe? Immediate: 8% 1 – 3 months: 28% 3 – 6 months: 33% More than 9 months: 31% 69% of those planning to place an order, plan to do so within 6 months

  7. While attending the exposition, were you looking for products/services for: Yourself: 32% Other Departments: 5% Both: 41% Extended Reach

  8. How far in advance do you make your decision to attend Pittcon?

  9. Do you regularly use social media for work-related reasons? Yes: 68 (35.6%) No: 116 (64.4%) Onsite Survey Post-show Survey Social media worked best for conferees ages 25-34 and 35-44 Google and LinkedIn ads worked best for 25-34 and 45-54 NO – 64% YES – 36%

  10. What do you think is the most effective way to make people aware of Pittcon? TOP RESPONSES Email: 42% Social Media: 32% Website: 20% Print Ad: 10%

  11. Market Plan Execution Social Media Digital Campaigns Website Print Campaigns Press releases Outputs National/Intl/Local Publisher Partner Local Marketing Marketing/PR Exhibiting Local PR Other Media Inputs Program Plenary speaker Symposia Awards Short Courses Course Topics Networking Interaction Benefits Titles Expo Registration Housing/Travel Science Week

  12. Print - Ad Campaign Print Campaigns • General Ad graphic here • Targeted Ads & Brochures • Analytical Chemistry • Food Science • Environmental Science • Life Science • Nanotechnology • Water/Wastewater • Biofuels • Pharmaceutical/Drug Discovery

  13. Social Media & Digital Campaigns • Extensive & diverse Publisher Partner Program • Continued Social Media presence on Facebook, Twitter, LinkedIn, YouTube, Google+ • LinkedIn and Google ads, remarketing ads • Emails & digital campaigns, video • Mobile app • Website Print Campaigns Social Media Digital Campaigns

  14. Exhibiting & Local Campaigns • Pittcon presence at relevant tradeshows • Niche local events • Drive mid-west opportunities • Local Chicago marketing campaign w/focus on drive-in market • Leverage tri-state bio organization relationships • Leverage Choose Chicago partnership Exhibiting Local Marketing

  15. Exhibitor Resources • Downloadable banner ads & Pittcon logos • Conferee brochures for mailing or for emailing • Exhibitor Tool kit on the site • Pittcon statistics on website • Exhibitor PR opportunities • Post press releases on website • Complimentary press conference services • Media kit distribution • Registered media list

  16. Promotional Opportunities • Promotional Opportunities to help drive traffic and build company awareness • Pre-show, onsite, and post-show opportunities • Available in July – check website, brochure mailing in September • Diverse selection of print, digital & activity based • Wide range of price points to fit any budget

  17. Website • Redesigned in 2012, and we will continue with the design in 2013 • Website continues to be your main resource for all exhibiting information • Click here Website

  18. Public Relations Local PR • Comprehensive local campaign • Press releases • Aggressive pre-show & post-show editorial/article campaign Press releases

  19. Why Chicago? • Illinois delivers a broad range of products and services, including medicines, medical devices, nutritional products, food and agricultural applications, alternative fuels, industrials, and environmental solutions

  20. Biotech • Illinois • 3,572 Biotech Companies • Midwest • 15,500 Biotech Establishments

  21. Why Chicago?- Midwest Cluster • A Look Inside the Midwest Super Cluster • The Midwest Super Cluster, taken as a whole, represents the largest collection of biotechnology activities in the United States. • Cluster is comprised of Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Ohio and Wisconsin • In addition to its size, the Midwest is a leader in biotechnology research, development and academic activities • Employs more than 360,000 people

  22. Why Chicago? - Biotech • Chicago is home to at least 867 biotech companies • Chicago biotech received $150 million venture capital funding in 2012 • Strong pharma & medical manufacturing supported by major companies including: • Abbott Laboratories • Baxter International • Hospira • Medline Industries • Sagent Pharmaceuticals • Stericyle • Takeda

  23. Why Chicago? – R&D • Chicago has 20,220 R&D employees at 450 establishments • Chicago area universities had over $1.5 billion in total academic R&D expenditures (70% to life sciences) • Key R&D facilities: • Argonne • Fermilab • New Brunswick Laboratory • GasTechnology Institute • National Center for Food Safety & Technology (NCFST)

  24. Why Chicago? - Nanotechnology • The Nanoscale Science and Engineering Center (NSEC) for Integrated Nanopatterning and Detection Technologies • International Institute for Nanotechnology (IIN) is a global hub of and currently represents and unites over $600 million in nanotechnology research, educational programs, and supporting infrastructure. • Center for Nanoscale Materials (CNM)

  25. Why Chicago? – S&T Parks • Major Science & Technology Parks and Facilities • University Technology Park (UTP) • Chicago Technology Park (CTP) • DuPage National Technology Park (DNTP) • Illinois Science & Technology Park • Specialized NMR, vivarium, and formulation facilities that were previously not available in the region

  26. Why Chicago? • 2nd largest Pharma Hub in the U.S. • Ranks first (U.S. metro areas) for food manufacturing • Nearly 200 universities & colleges in Illinois • Six schools of medicine (University of Chicago, Northwestern University, University of Illinois at Chicago, Rush, Loyola, and Rosalind Franklin • All Class-One North American railroads, access to major U.S. Interstates • A non-stop global gateway to more than 50 international and 150 domestic business centers with 2,900 daily flights to more than 200 cities worldwide

  27. Contact Us • Comments, suggestions, questions • marketing@pittcon.org • 800-825-3220

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