Benefits and Barriers of E-Business in the Healthcare System

1. 1 Benefits and Barriers of E-Business in the Healthcare System Mohammed A. Al-Sudairy (Ph.D.)Assistant Professor Business DepartmentKing Abdul Aziz University, JeddahMALSUDAIRI@KAAU.EDU.SA

2. 2 Presentation Topics Introduction to E-Commerce E-Commerce Categories E-Commerce benefits and barriers E-business Definition E-business Benefits Reasons to use E-business E-business in the healthcare Approach to implementation E-business in the healthcare

3. 3 EC Introduction EC can be broadly described as using IT such as Internet and WWW to enable commercial transactions and it is revolutionizing the way companies conduct their business. In practice, this term and a newer term, e-business are often used interchangeably. For online retail selling, the term e-tailing is sometimes used.

4. 4 Electronic Commerce a general term applied to the use of information technology to effect the linkages between the functions provided by participants in commerce. The handling of business transaction over communication networks. The buying and selling of goods and services on the Internet, especially the World Wide Web.

5. 5 Electronic Commerce Is not enabling technology but it is simply conducting business electronically through enabling technology such as EDI, VANs and Internet. At the application level typical technologies include: electronic data interchange (EDI); Electronic mail; electronic forms; electronic catalogues; electronic funds transfer; fax; technical data interchange; voice messaging; workflow

6. 6 Electronic Commerce Categories

7. 7 This category of electronic commerce has been well established for several years, particularly using Electronic Data Interchange (EDI) over private or value-added networks. Companies use B2B applications: To mange their global supply chains and market and; Sell their products to corporate customers An example would be a company that uses a network for ordering from its suppliers, receiving invoices and making payments. Business to Business (B2B)

8. 8 Business to Consumer (B2C) B2C applications enable interaction with individual consumers anywhere in the world The business- to-consumer category largely equates to electronic retailing. This category has expanded greatly with the advent of the World Wide Web. There are now shopping malls all over the Internet offering all manner of consumer goods, from cakes and wine to computers and motor cars.

9. 9 Business to Government (B2G) This category covers all transactions between companies and government organizations. Currently this category is in its infancy, but it could expand quite rapidly as governments use their own operations to promote awareness and growth of electronic commerce. For example: in the USA the details of government procurements are publicized over the Internet and companies can respond electronically. administrations may also offer the option of electronic interchange for such transactions as VAT returns and the payment of corporate taxes.

10. 10 Government to Consumer (G2C) This category has not yet emerged. However, in the wake of a growth of both the business-consumer and business-administration categories, governments may extend electronic interaction to such areas as welfare payments and self-assessed tax returns

11. 11 Benefits of EC Cost reduction Enhanced cusomer service Acces to new global market Enhanced potential for partners

12. 12 Example of Specific Business Benefits of Electronic Commerce reduced advertising costs reduced delivery cost, notably for goods that can also be delivered electronically reduced design and manufacturing cost improved market intelligence and strategic planning access to new markets customer involvement in product and service innovation more opportunity for niche marketing equal access to markets (i.e. for SMEs, larger corporations)

13. 13 Barriers – Cost and challenges The need for hiring or retraining of IT personal Profits uncertainty in the new global markets Perceived problems with internet security not seen with traditional market Difficulty in gaining competitive advantages on the Internet

14. 14 E-Commerce and E-business The line between e-commerce and e-business has been blurred, so the terms are nearly interchangeable. Usually e-commerce refers to the business-to-consumer applications, while e-business encompasses all business-to-business applications as well as e-commerce. Essentially, either word implies transacting business via computer, through a virtual private network (VPN), the Internet or a secured site usually called an extranet.

15. 15 Facts E-commerce already was misused, abused and confused when E-business emerged. E-business is an E-commerce and they are The E-marketing Effort to separate the EC and EB have been driven by Marketing motives and dreadfully thin in substance

16. 16 E-business One of the first to use the term was IBM, when, in October 1997, it launched a thematic campaign built around the term. e-business derived from such terms as "e-mail" and "e-commerce" The conduct of business on the Internet, not only buying and selling but also servicing customers and collaborating with business partners.  Today, major corporations are rethinking their businesses in terms of the Internet and its new culture and capabilities.

17. 17 E-business Definition Publishing information, and performing different types of transaction electronically over the Intranets, Extranets and Internets within organizations or between them.

18. 18 Differentiating Between E-business Categories Some terms are generated to express specific functions related to a narrower concept within e-business. These include: e-commerce, e-government , e-bargain, e-auction, e-advertisement, e-outsourcing, e-procurement Other terms are concerned with providing an alternative comprehensive name to e-business such as: Dynamic trade Para-enterprise

19. 19 Differentiating Between E-business Categories Other function oriented e-terms are: E-Learning E-Mailing E-Marketing E-Supply E-Operational Resources Management E-Trading

20. 20 Differentiating Between E-business Categories E-Auctioning E-Banking E-Healthcare E-Directories E-Engineering E-Franchising

21. 21 Reasons to use E-business Companies are using the Web to: Buy parts and supplies from other companies, Collaborate on sales promotions, and Do joint research.

22. 22 Reasons for Going on Line Expanding market reach Generating visibility Strengthening business relationship Responsiveness Offering new services Cost reduction Just in time inventory

23. 23 Advantages of E-business Global accessibility and sales reach Widen the availability of information Closer relationship Enhance work integration up to the world level Free samples. Reduced cost. Media breaks. Time to market. Customer loyalty. Save time, movement, space and papers.

24. 24 Supplier opportunities and customer benefits Supplier opportunity global presence improved competitiveness mass customization & customerization shorten or eradicate supply chains substantial cost savings novel business opportunities Customer benefit global choice quality of service personalized products & services rapid response to needs substantial price reductions new products & services

25. 25 The pipeline of Healthcare costs

26. 26 Healthcare Industry Trading Partner Relation

27. 27 E-business benefits in the healthcare Improve quality of care Provide operational savings Reduction in fraudulent Faster sharing of information Searchable health information databases Enhanced care delivery capabilities Improved health outcomes Market differentiation

28. 28 E-business benefits in the healthcare Control of the customer relationship Dramatic cost decreases Improved customer service levels Reduced non-value-added work Increased visibility Improving healthcare delivery New product offerings

29. 29 The approach to implementing E-business in the healthcare Diagnose the Pain Assessment Look at all transactional business activities that can be shifted to an online environment: procurement, claims processing, patient records, and orders for labs and pharmacy

30. 30 The approach to implementing E-business in the healthcare Treat the Worst First Identify assess your operational pain; look into the processes that are causing the most discomfort; Don't ignore your extended community whose processes link into yours; Taking the integration of financial; and clinical information as an example

31. 31 The approach to implementing E-business in the healthcare Examine the Risks and Returns on investment. evaluate the most critical problems by estimating cost and potential ROI. Which e-business initiatives will provide the greatest "quality of life" in return for the investment? What types of improvements will give your organization a competitive edge with both partners and patients?

32. 32 The approach to implementing E-business in the healthcare Experienced Hands for Hands on CareExecute. Solutions providers range from software vendors to systems integrators to high-level consultants to ASPs. To take full advantage of what technology has to offer.

33. 33 The approach to implementing E-business in the healthcare Avoiding Complications. Managing Change. Overcoming Resistance. The Transition. Managing Costs and Finally. look beyond the software license costs.