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YITSHAK BARASHI

בס"ד. B anner B oom P atent. YITSHAK BARASHI. Changing the online advertising concept!. The Patent technology suitable for some advertising methods:. Ad Network advertising Adsense style Self-website system or application Affiliate Marketing.

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YITSHAK BARASHI

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  1. בס"ד Banner Boom Patent YITSHAK BARASHI

  2. Changing the online advertising concept! The Patent technology suitable for some advertising methods: • Ad Network advertising Adsense style • Self-website system or application • Affiliate Marketing

  3. Changing the online advertising concept! Any website can offer advertising to any publisher! Any website can Push advertisers to online companies such as Google Adsense and receive a commission Any publisher can control his advertisement on any website!

  4. CHANGE OF WEBSITE OWNER ADVERTISING CONCEPT! Any website can offer advertising to any publisher. • Website owner can get the best price by opening the placement for bidding, free market competition • Website owners can determine their marketing model (CPC,CPM etc) • Website owners can define a time period for advertising • Website owners get paid immediately for advertisement placement • Website owners can determine the advertising rules independently • Website owners can still use the old way of advertising via our services

  5. change of publisher advertising concept! Any publisher can control his advertisement on any website. • Publishers get easy access for advertising on any website in home pages and inner pages of the website • Publisher can set each advertising placement per keyword or per topic on any website • Publishers can easily determine their marketing modal (CPC,CPM etc) • Publishers can define a time period and start date for their campaign even weeks before it starts • Publisher can receive immediate online report for each advertising placement • Publishers can still use the old way of advertising via our services

  6. ONLINE ADVERTISING (NORMAL SITE MODE) Advertiser Click Here! Advertisers Click here!

  7. ONLINE ADVERTISING - ADVERTISER MODE Clicking on the ad will begin the selected ad purchase process STEP 1 Google AdSence Buy Campaign Advertising Mode Please Note: This banner is available from 9/29/2014

  8. STEP 2 SELECTED AD PURCHASE PROCESS The advertiser sets the banner / ad settings values • All these settings are subject to the definitions frame which been defined earlier by the website owner • Each website owner that use this method can choose a specific appropriate settings for his business model • Settings level can be for the entire website or for a specific ad • Can be many types of ad settings, such as: • ad object type: Banner,Html Banner, Animated Gif ,Image ,Flash ,Video ,Text Banner, Text Link , Blog, Article • Pricing method and model: Fixed Cost , Cpm, Cpv , Cpa • Advertiser Profile and Censorship on the ads • Delay time till ad approval • Etc Next

  9. ADVERTISER UPLOADS HIS BANNER/TEXT AD ETC. STEP 3 Text Ad Next

  10. AD SIMULATION MODE OPTIONAL STEP 3 After ad uploading the advertiser can see how this ad is looked on the website page, without Purchasing it yet. *** Only for his eyes *** Next

  11. STEP 4 ADVERTISER SETS THE AUDIENCE OPTIONS(BASED ON SEGMENTATION ENGINE PARAMETERS OURS OR CLIENT) Language Geo Location Firefox Internet Explorer Chrome Branded Car Car Accessories … Browser Type Keyword Detection Operation system New Visitor Second Visit Car Accessories … Windows Mac Andar Accessories … Visitor Type Next

  12. STEP 4 ADVERTISER OWNER SET THE BANNER / AD SETTING CPC CPM CPA … From Date Time 21/07/2013 11:35 To Date Time 21/08/2013 11:35 Charge Modal Next

  13. STEP 5 - final PUBLISHER INSERTS HIS PAYMENT INFORMATION

  14. THE BANNER IS PUBLISHED!

  15. THE SAME GOES FOR SOCIAL NETWORKS SUCH AS FACEBOOKADVERTAISING Banner size 400x90 Click here to set your Banner Banner size 300x250 Click here to set your Banner Banner size 300x250 Click here to set your Banner Banner size 300x250 Click here to set your Banner

  16. Facebook friends become affiliate marketing • The patent allows friends facebook to put a personal publishing system to manage their own pages, and get some of the profits, directing some Facebook advertising revenue by promoting the goals of the group. • When the user selects "Advertise on Facebook" now every page of it will be in advertiser mode, so he could choose his own preferences. • This can be a popular blogger or group which has a lot of friends and hits with a certain purpose. • Such as a group to save the seals or a group of football fans of Barcelona which has 4.6 million members.

  17. Facebook friends become affiliate marketing • 750 million active users (July 2011) • Facebook raked in $1.86 billion in ad revenue in 2010 • 60 percent ($1.12 billion) of Facebook's earnings came from smaller companies. • These are companies that are likely to produce ads themselves as opposed to using an ad agency • Facebook earned $740 million from big-name companies such as Coca-Cola, Proctor & Gamble • Google is actually the fifth-ranked advertiser on Facebook • Facebook currently makes up five percent (5%) of ad spending on the Web • Facebook generally has a lower clickthrough rate (CTR) for advertisements than most major websites • successful advertising campaigns can have clickthrough rates as low CTR as 0.05% to 0.04%, • Competing social network MySpace's CTR, in comparison, is about 0.1%, 2.5 times better than Facebook's • Explanations for Facebook's low CTR include the fact that Facebook's users are more technologically savvy and therefore use ad blocking software to hide advertisements, • More than 150 million active users access Facebook through mobile devices across 200 mobile operators in 60 countries. • Patent search shows that facebook has 26+- patents

  18. Facebook friends become affiliate marketing

  19. Facebook friends become affiliate marketing • Our Patent for Facebook or other social networks • from the above summary we see that each facebook active user produce only 2.48 $ in a year, a low income per a user that • show "the sky is the limit" there is a lot of space to Increase the revenue • around 60% of Facebook’s 2010 ad revenue came from SMBs who use the self-serve ad platform • it seems as Facebook advertising model and technologies are lacking • I'll will detail explain later on in this process how the patent can significantly increase FaceBook revenues

  20. THE SAME GOES FOR NETWORKS ADVERTAISING COMPANIES SUCH AS: Google AdSence Kontera Clicksor Infolinks BuySellAds Chitika Media.net And thousands of such companies with a billions of dollars revenues • כאשר הגולש בחר באנר שמקורו בפרסום רשתי, יפתח לו דיאלוג שמסביר לו שמודעה זאת מגיעה מרשת פרסום. • הוא יקבל נתונים על הקמפיין על פיו הוצג הפרסום הנוכחי: • רשימת אתרים בה היא מופיעה מודעה זאת • מילים חמות ונושאים שמגדירים את רשימת האתרים הזאת • נתוני ביצוע של המודעה • עלויות

  21. THE SAME GOES FOR NETWORKS ADVERTAISING COMPANIES SUCH AS: יש כאן ניגוד אינטרסים עם בעל האתר ובעל הקמפיין ! מה מרוויח בעל האתר דרכו נפתח דיאלוג זה ? מה מרוויח מי שטרח וחיבר את הקמפיין של המודעה הנוכחית ? הפתרון תגמול בשיטת "Affiliate marketing" ברור שרשת הפרסום מרוויחה כאן המון, למעשה כל מודעה ומודעה ממיליוני המודעות אותם מנפיקה, הופכת להיות "שער כניסה" לאתר שלה לקידום המכירות ולהצטרפות מפרסמים חדשים.

  22. NETWORKS BENEFITS יתרונות ל חברות רשת כל בעל אתר נהייה שותף תגמול אתר מפנה

  23. The same goes for Mobile Advertisingportals and applications

  24. MOBILE BENEFITS פרסום בטלפון בדומה לפרסום רשתי אך ברמת הטלפון כולו כאשר בעל הטלפון החכם לוחץ על "עבור למצב פרסומי" מעתה בעת לחיצה על מודעה קיימת ולא משנה באיזה אפליקציה יעבור למצב רכישת המודעה הספציפית הזאת או הקמפיין דרכה נעשתה. ההסבר הטכנולוגי פשוט ותואם את הפטנט – לא נתעכב עליו עכשיו. "מצב פרסומי" בטלפון חכם יכול להיות ברמת מערכת ההפעלה iOS or Android או ע"י אפליקציית פרסום שנותנת ממשק למפתחי אפליקציות להתחבר אליה.

  25. Our Business model Global Marketing approach • Affiliate programs • Resellers • Partnerships • Publishers Billing mechanism • Patent royalties (Yahoo, FaceBook …) • Revenue share • License Fee

  26. Patent state The patent was also signed in: • USA at 30-10-2009 • Australia at 30-10-2009  For 20 years counting starts at 19/5/2007

  27. Business model Global Level International Company Management mechanism and development ( Business / technology / marketing / legal ) INTERNATIONAL WEBSITE Franchisees/sub companies in countries by domain extension Patent royalties Google FaceBook Management system for rent or sale for competitors charged by rev share or fix

  28. Thank You!

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