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Bridging the digital divide through Corporate Social Responsibility

Bridging the digital divide through Corporate Social Responsibility. CORPORATE WORLD | Pain. 1. The next big thing in brands is corporate social responsibility -it will be clever to say there is nothing different about our product or price, but we do behave well!.

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Bridging the digital divide through Corporate Social Responsibility

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  1. Bridging the digital divide through Corporate Social Responsibility

  2. CORPORATE WORLD | Pain 1 The next big thing in brands is corporate social responsibility -it will be clever to say there is nothing different about our product or price, but we do behave well! We are being judged not just on financial results but our behavior too!

  3. CORPORATE WORLD | Pain 2 Doing good is good for business! CSR will enhance brand value and reputation CSR will improve our relations with government, communities and media Can we integrate issues of workplace, human rights, environment and social responsibility into core business strategies?

  4. CORPORATE WORLD | Pain 3 Lets do it! Lets do it! Lets do it!

  5. CORPORATE WORLD | Pain 4 Hmmmm..worthwhile projects but they only help the immediate community they are implemented in! CSR is good for business – Now what do we do? Dig some wells? How about a hospital? Should we build a school? Can we help more? Can we get a bigger bang for the $$ buck? Can we benefit a wider audience? Can we do better?

  6. DEVELOPING WORLD | Need 4 Skills acquisition and workforce development are vital for a nation to compete and to grow. IT and workplace skills for 21st. century jobs are desperately needed in developing countries A trained workplace can help nations and communities improve economic growth, reduce poverty and achieve sustainable development.

  7. DEVELOPING WORLD | Pain 5 Unfortunately the students and leaders of the developing countries are tied down by a number of issues that mar the education systems there.. Inconsistency Lack of expert instructors Lack of subject matter experts No Quality assurance Lack of evaluation programs No way to authenticate teacher training or qualification No accountability Lack of accurate monitoring of learning achievements Redundant teaching methods High cost

  8. DEVELOPING WORLD | Pain 6 Developing countries lack the appropriate human and economic resources to build competent and cost-efficient skills development programs. This situation is leading to “illiterate and under-prepared” degree holders,

  9. DEVELOPING WORLD | Answer 7 As it’s not possible to send thousands of expert instructors to each developing country. Elearning is the only viable alternative that can reach the masses Elearning has proven to be the most cost effective method of disseminating high-end “expert” level instruction from “one to many”

  10. DEVELOPING WORLD | Barriers 8 However, there are three key barriers to the adoption of elearning in the developing countries • (i) very high cost of “expert content” • (ii) piracy (no good content provider worth his salt willing to give its courses for the Developing countries.) (iii) bad end-user experience due to low Internet bandwidth and disconnection problems in the DC’s

  11. THE SOLUTION | Found ! 9 The International Commission on Workforce Development, a California based 501c3 non-profit organization, launches a global skills development initiative called “e-skills3600”, which is the only program of its kind in the world that addresses allthe key barriers and provides access to the highest quality certification level IT & Professional Development courses that ensure instructional competency and the proper curriculum. Over 1500 certification level Information Technology (IT) Professional Development (PD) and Desktop courses are now available to under-privileged learners accessible via the Internet from any location in any country!

  12. COURSE CATALOG| IT and Professional Development 10 • Information Technology (IT) • Cisco • Client/Server • Essentials of e-Commerce • Java • LINUX • Lotus Notes • Microsoft Office • Microsoft Project • MCSD, Solutions Architecture • MCSE, Microsoft Windows 2000 • MS SQL Server 7 (MS Certified) • Oracle • OS/390 • PC/Handheld Concepts and Operating Systems • Programming Languages • Unix/Solaris • Visual Basic 6 (MS Certified) • Professional Development (PD) Communications • Compliance • Customer Service • Finance • Human Resources • Management • Marketing • Professional Development • Project Management • Sales E-skills3600currently has a course library of over 1500 certification-level courses. New courses are continuously added to the program

  13. BARRIERS| Removed 11 COST: The same elearning courses that cost US$ 100 to US$ 540 each are now available for under US$10 for the marginalized sector. (disseminated FREE once sponsored by a MNC) LOW BANDWIDTH: The courses are downloaded and run from the student’s PC providing real-time and enhanced end-user experience- No more World Wide Wait -- No more- low bandwidth or disconnection problems – (Previously a key barrier to e-learning in the developing countries.) PIRACY: the courses are encrypted and computer locked and cannot be copied or re-distributed. MASS DISTRIBUTION: the courses can now be taken from anywhere in the world where there is an internet connection through scratch cards.

  14. PERFECT SOLUTION TO CSR: scratch cards can be branded with a company's logo and message and can be distributed free to the masses under a high profile CSR initiative. Sample Scratch Card Corporate Sponsorship logos and branding. front Corporate message back Distributed through public high-profile events and campaigns in partnership with the sponsor. You scratch this area here to reveal a number (PIN) which can then be used to download a course OR you can email the PIN

  15. BENEFITS| Corporations 12 Be seen as a organization committed to the welfare of the society. Demonstrate “corporate responsibility” in a multi-stakeholder context. Good relations with governments, communities & the media Enhanced brand value and reputation Share good practices and learning's. Improve local corporate image.

  16. BENEFITS| Society 13 Universal access to high-end skills & 21st. century employability and self sustaining training courseware More productive and efficient societies through better-trained work-force Embedment of the culture of continuous self-improvement via lifelong learning/education Enhance the job skills of disadvantaged populations as a means to self-sufficiency. Provide for efficient management of country resources through higher qualified workers. Empower youth - Empower a nation - Bridge the digital divide

  17. CORPORATE WORLD| Gain 14 We can print the PIN’s on our packaging Even send them electronically Lets strengthen education as our future employees are today’s students and in reaching out to them now, we will continue to strengthen our ability to attract and recruit the very best later! • An excellent opportunity for local company employees to get involved too! • Great for promotional activities and donor recognition • We can brand the scratch cards with our logo & message!

  18. E-SKILLS3600| Solution 15 • This initiative employs an innovative approach, • meets a critical need, • has measurable outcomes and can be located in any community where the company operates. • It serves an appropriate number of clients, • has a long-term impact and is highly sustainable. • It also provides a high-profile opportunity for publicity, and donor recognition.

  19. How it works 16 1) Company X sponsors a “Youth Development Program” for Y country and sponsors a million courses on scratch cards. 2) ICWFD designs, prints and brands the scratch cards for the sponsoring company 3) Launches and promotional activity in Y country with head of state/minister of IT /Workforce

  20. How it works 17 4) scratch cards disseminated through company’s own network /franchises or ICWFD’s channel partner institutes/ministries. 5) students gets Scratch card/PIN wherever they are 6) student logs on to URL printed on Scratch Card 7) Enters PIN code and chooses a course . (Back of card)

  21. How it works 18 8) downloads and installs the course on his/her PC. 9) can now run the course from his/her computer and need not worry about slow internet or disconnection problems

  22. And… How it worked ! 19 10) student becomes a skilled person thanks to Company X Empower Youth, Empower a Nation. Bridge the Digital Divide Contact ICWFD and become part of the solution!

  23. The International Commission on Workforce Development (ICWFD) is challenged with recommending policies and strategies that will enable the workforce of marginalized sectors to compete in the current and future global economy. Contact Us @ GLOBAL OPERATIONS 483 Vallejo Street San Francisco, CA 94133 USA Tel> + 408 980 7007 Fax> + 408 997 6036 EU SECRETARIAT Gonzagagasse 2/1/5 Vienna 1010 Austria Tel> +43664 31 35 796 Fax> + 431 5320757 G77SECRETARIAT 56-XX Khayaban-E-Iqbal DHA, Lahore Cantt Pakistan Tel> +923008410042 info@icwfd.org

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