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Building Ecommerce Applications & Infrastructure

Building Ecommerce Applications & Infrastructure. H essa AL- Subaie, D ina Nassar A isha AL-Omani, B ashayer Abdulallah D alal Al- Qatami. The Development process. Developing EC site. Components Language

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Building Ecommerce Applications & Infrastructure

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  1. Building Ecommerce Applications & Infrastructure Hessa AL- Subaie, Dina Nassar Aisha AL-Omani, Bashayer Abdulallah Dalal Al- Qatami

  2. The Development process • Developing EC site. • Components • Language • ASP (Application service provider)= A company that provides business applications to users for a small monthly fee.

  3. Steps of Development process • Step 1 • Creating an EC Architecture= a plan for organizing the underlying infrastructure & applications of site. • Business Goals • Business Vision • Application Modules • Hardware / software • Security / reliability required • HR & procedures for implementing the architecture

  4. Steps of Development process • Step 2 • Selecting a development option • In-house • Outsource • Combination of both

  5. Steps of Development process • Step 3 • Installing • Testing • Unit testing • Integration testing • Usability testing • Acceptance testing • Deploying EC applications

  6. Steps of Development process • Step 4 • Operation and maintenance • Site continually updated • Study usage patterns and performance

  7. The Major EC Applications & their functionalities • B2C storefronts An Electronic storefront need to offer buyers the ability to:- • Discover, search, evaluate, compare. • Select, negotiate • Place an order • Pay • Confirm an order • Track orders

  8. The Major EC Applications & their functionalities • On the other hand, the merchant needs to:- • Provide access to current catalogs • Provide E-shopping cart • Verify customer’s credit • Process orders • Arrange product delivery • Track shipments • Provide registrations • Provide FAQ • Analyze purchases • Provide language translation • Measure & analyze traffic at the site

  9. The Major EC Applications & their functionalities • The 3 inter-related subsystems: • Catalog, products, prices, promotions, shopping cart • Transaction system • Payment gateway

  10. The Major EC Applications & their functionalities • Supplier Sell-side B2B sites • Similar to B2C but has additional features:- • Personalized catalogs & web-pages • B2B payment gateway • Electronic contract negotiation features • Product configuration by customers • Affiliate program capabilities • Business alerts

  11. The Major EC Applications & their functionalities • E-Procurement site • Is an online intermediary that offers businesses access to hundreds of parts & services provided by suppliers. • Aggregating Catalogs sites • Some specialized requirements for this type of site:- • Search engine • Comparison engine • Ordering mechanism • Budget & authorization features • Usage comparison • Payment mechanism

  12. The Major EC Applications & their functionalities • Reverse Auctions sites • Sites of this sort provides:- • Catalog of items content management • Search engine • Personalized pages • Reverse auction mechanism • Ability to bid dynamically • Automatic vendor approval & workflow • Electronic collaboration with trading partners.

  13. The Major EC Applications & their functionalities • Online Exchange sites • An e-market place tying many buyers to many suppliers • Combines functions of buy-side, e-procurement, auction sites, in addition to:- • Collaboration services • Community services • Data mining, customer behavior tracking • Transaction flow managers • Negotiation mechanism • Language translation • Comprehensive links to related resources

  14. Development Options for EC Applications

  15. Development Options for EC Applications • In sourcing • Outsourcing • Leasing • Other Options

  16. In Sourcing • Done using “Web Scripting Languages” • Benefits: • Better fit organization’s strategy • Differentiate it from competition • Short comes: • Time consuming • Costly

  17. Outsourcing: Turnkey Approach • Offers standard features required by EC • Involves: • Buying commercial application • Installing it • Start it up

  18. Outsourcing: Turnkey Approach (Cont.) • Benefits: • Many different types available • Save time/money

  19. Outsourcing: Turnkey Approach (Cont.) • Short comes: • May not fully fit company’s needs • Difficult to modify • Loss of control over new versions • Difficult to be integrated with existing systems • Vendors my drop products/quit business

  20. Leasing 2 ways to do it: • Lease application from outsourcer and install it • Lease it from ASP that hosts the applications at its datacenter

  21. Benefits & Risks of Using ASP Business Technical Economic Benefits: • Reduce need to IT Professionals • Concentrate on strategic use of IT

  22. Benefits & Risks of Using ASP Business Risks: • Loss of Control & Dependence on Vendor

  23. Benefits & Risks of Using ASP Business Technical Economic Benefits: • Fast & Easy Application Deployment • Simplified Maintenance & Training

  24. Benefits & Risks of Using ASP Technical Risks: • Insufficient customization & legacy Applications Integration • Low capability to deal with Security Issues

  25. Benefits & Risks of Using ASP Business Technical Economic Benefits: • Low total cost of ownership • Improved cost control (Predictable Cost)

  26. Benefits & Risks of Using ASP Economic Risks: • Price change of updating by vendor

  27. Other Development Options • E-marketplaces, Exchanges, E-Auctions • Joint Venture & Consortia • E-Malls • ISPs • Telecommunication Companies

  28. Which Approach? Criteria to select development approach

  29. Criteria for Selecting a Development Approach Selecting • Flexibility • User Friendliness • Reliability • Security

  30. Criteria for Selecting a Development Approach Selecting (Cont.) • Maintenance Services • Vendor Quality & Track Record • Estimating Costs • Hardware & software resources

  31. Third-Party EC components and suites

  32. 2 types of EC Applications Available • Electronics catalogs • EC Suites.

  33. Electronic Catalogs • Virtual version of traditional product catalogs • Contains: • Product description, Photos, Promotions, Payment methods, Discounts, & Delivery channels.

  34. Architecture of Electronic Catalogs

  35. Electronics catalogs features • Template for creating a storefront pages. • Electronic shopping cart. • Provide secure purchase process using encryption methods. • Database for maintaining the product descriptions and customers orders. • Integration with third party software for calculating Taxes and shipping costs.

  36. Third-Party EC components and suites • EC Suites :contains different • databases; • Customer database • Order database • Catalog database • Payment database

  37. Components of an EC Suite

  38. Third-Party EC components and suites • Two major companies provide EC SUITES: • InterWorld’s Commerce Suites (interwor.com). • IBM’s WebSphere Commerce Suite (ibm.com).

  39. Connecting To Databases and OtherEnterprises System

  40. Multi- Tiered Application Architecture • EC Arciticture • Consists of 4 tiers: • Web Browser • Web Server • Applications Server • Database Servers

  41. Enterprise Application Integration (EAI) • Class of software that integrates large systems. • Examples • Vitria Technology (vitria.com), • TIBCO (tibco.com), • WebMethods (webmethods.com)

  42. VENDOR AND SOFTWARE SELECTION 6 Steps Process: • Identify Potential Vendors & Packages • Determine Evaluation Criteria • Evaluate • Choose • Negotiate • Establish Service Level Agreement

  43. Usage Analysis & Site Management Monitor what customers do in your web site

  44. Log Files • Record kept by Web Server • Shows when & what transaction occurred • High Volumes >> Hard to Analyze • Free Software provided

  45. Access Logs • “text files” • Easy to analyze • Easy to compare • Variety of statistics • Improve marketing and advertising strategies

  46. Valuable statistics • Page views by time slot • Page views by customers logging in status • Page views by referrers • Page views by visitors hardware platform, operating system and browser • Page views by visitors host

  47. Managing The Web Site • Must know the performance of a web site • Time consuming • Tedious administrative task

  48. Web Management Tools • Patrol for e-business management • Main views for e-business management • Service assurance center for e-business

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