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Welcome to. Who Wants to Be a Marketer?. Created for Marketing , 10th Ed., by Lamb, Hair and McDaniel South-Western/Cengage Learning Chapter 3 – Ethics and Social Responsibility. Created by John T. Drea, Western Illinois University. Click here to start. Select another chapter. Go to

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  1. Welcome to Who Wants to Be a Marketer? Created for Marketing, 10th Ed., by Lamb, Hair and McDaniel South-Western/Cengage Learning Chapter 3 – Ethics and Social Responsibility Created by John T. Drea, Western Illinois University Click here to start

  2. Select another chapter Go to Round 2 Who Wants to Be a Marketer? Round 1 Chapter 3 – Ethics and Social Responsibility Go to Final Challenge! Economic Factors Basic Terms Social Factors Reeling in the Years Odds & Ends 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 Click on a point value to select an answer/question

  3. Whoops! You’ve clicked on an area other than a point value or button. Please click below to return to the main answer board. Click to Return to the Answer Board

  4. Basic Terms - 100 points • Answer: The guideline to help marketing managers make better decisions. • Question: What is code of ethics? Back to the answer board

  5. Basic Terms - 200 points • Answer: The moral principles or values that generally govern the conduct of an individual or group. • Question: What are ethics? Back to the answer board

  6. Basic Terms - 300 points • Answer: The rules people develop as a result of cultural values and norms. • Question: What are morals? Back to the answer board

  7. Basic Terms - 400 points • Answer: An ethical theory that holds that when people are confronted with an ethical dilemma, they should adhere to their obligations and duties. • Question: What is the deontological theory? Back to the answer board

  8. Basic Terms - 500 points • Answer: A model that holds that a firm’s economic performance is the foundation of corporate responsibility. • Question: What is pyramid of corporate social responsibility? Back to the answer board

  9. Business Ethics - 100 points • Answer: This term describes the most basic level of ethical development. • Question: What is preconventional morality? Back to the answer board

  10. Business Ethics - 200 points • Answer: The level of morality at which people are more concerned with how they’d judge themselves in the long run. • Question: What is a postconventional morality? Back to the answer board

  11. Business Ethics - 300 points • Answer: Agreement among peers; one of the factors that influences ethical decision making. • Question: What is social consensus? Back to the answer board

  12. Business Ethics - 400 points • Answer: Setting a good example, keeping promises and commitments, and supporting others’ adherence to ethics standards. • Question: What are the ethics-related actions with greatest impact? Back to the answer board

  13. Business Ethics - 500 points • Answer: Creating a detailed code of ethics is an empty exercise without this. • Question: What is top management support? Back to the answer board

  14. Society’s Welfare - 100 points • Answer: A new theory in corporate social responsibility; the idea that business that practice social responsibility will outperform their peers. • Question: What is sustainability? Back to the answer board

  15. Society’s Welfare - 200 points • Answer: A stakeholder that expects good citizenship from a corporation. • Question: What is local community? Back to the answer board

  16. Society’s Welfare - 300 points • Answer: The stakeholders whose jobs and incomes are affected by the social responsibility of the firm. • Question: Who are employees and management? Back to the answer board

  17. Open Challenge!!! Determine how much of your total you want to wager, then click below. Go to the Open Challenge Question!

  18. Society’s Welfare - Open Challenge • Answer: The component of corporate social responsibility that must be achieved or render the other components moot • Question: What is economic responsibility? Back to the answer board

  19. Society’s Welfare - 500 points • Answer: Society’s codification of right and wrong. • Question: What is law? Back to the answer board

  20. Be Civilized - 100 points • Answer: The term used in the chapter to describe the factors that binds society together? • Question: What is social glue? Back to the answer board

  21. Be Civilized - 200 points • Answer: Created by governments and enforced by governmental authority. • Question: What is law? Back to the answer board

  22. Be Civilized - 300 points • Answer: When informed and engaged, can mold corporate behavior. • Question: What is an active civil society? Back to the answer board

  23. Be Civilized - 400 points • Answer: A firm that follows standards that are not enforced by law is practicing this. • Question: What is self regulation? Back to the answer board

  24. Be Civilized - 500 points • Answer: A prescription for acceptable and desired behavior. • Question: What is a code of conduct? Back to the answer board

  25. Odds & Ends - 100 points • Answer: Do not believe in absolute rules. • Question: Who are moral relativists? Back to the answer board

  26. Odds & Ends - 200 points • Answer: Justice, humor, heroism, and autonomy all belong to this set of standards. • Question: What is the Standards for Being Virtuous? Back to the answer board

  27. Odds & Ends - 300 points • Answer: To prohibit illegal business dealings, the U.S. government passed this. • Question: What is the Foreign Corrupt Practices Act? Back to the answer board

  28. Odds & Ends - 400 points • Answer: That global competitors might not practice social responsibility. • Question: What is an argument against social responsibility? Back to the answer board

  29. Odds & Ends - 500 points • Answer: Questions such as “How is it structured? and “Who does it benefit?” should be asked before participating in what? • Question: What is a cause-related marketing program? Back to the answer board

  30. Select another chapter Who Wants to Be a Marketer? Round 2 Chapter 3 – Ethics and Social Responsibility Go to Final Challenge! Demographic Factors Future Possibilities It’s the Law Potpourri Ethics 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 Click on a point value to select an answer/question

  31. Whoops! You’ve clicked on an area other than a point value or button. Please click below to return to the main answer board. Click to Return to the Answer Board

  32. Demographic Factors - 100 points • Answer: The generation for which technology is ubiquitous. • Question: What is Generation Y? Back to the answer board

  33. Demographic Factors - 200 points • Answer: Between Generation X, Generation Y, and Baby Boomers, the one that is the largest in total numbers. • Question: Who are Baby Boomers? Back to the answer board

  34. Demographic Factors - 300 points • Answer: The generation that is outsourcing the tasks of daily life and that spends 78% more on personal services. • Question: What is Generation X? Back to the answer board

  35. Demographic Factors - 400 points • Answer: As of today, this group is the largest ethnic minority group in the US. • Question: Who are Hispanic Americans? (12.5% of the population) Back to the answer board

  36. Demographic Factors - 500 points • Answer: The most diverse county in the United States. • Question: What is San Francisco County? Back to the answer board

  37. Future Possibilities - 100 points • Answer: The proportion of the U.S. population constituted by minorities. • Question: What is 1/3? Back to the answer board

  38. Future Possibilities - 200 points • Answer: The primary determinant of a person’s earning potential. • Question: What is education? Back to the answer board

  39. Future Possibilities - 300 points • Answer: For a company which targets US consumers between the ages 36-45, it is the expected direction in the size of the target market during the next decade (i.e, either increasing in size or decreasing.) • Question: What is decreasing? (as baby boomers move out of this age range and Gen-X moves in) Back to the answer board

  40. Future Possibilities - 400 points • Answer: Where the largest percentage of Americans who move go. • Question: What is within their home county? Back to the answer board

  41. Future Possibilities - 500 points • Answer: The ethnic group whose spending power has increased the most percentage points since 1990. • Question: Who are Hispanic Americans (increase of 315%)? Back to the answer board

  42. It’s the Law - 100 points • Answer: Passed in 1890, it was the first major piece of antitrust legislation. This act made trusts and conspiracies in restraint of trade illegal. • Question: What is the Sherman Act? Back to the answer board

  43. It’s the Law - 200 points • Answer: Passed in 1936, this act prohibits price discrimination (charging different prices to different buyers of products that are of similar grade and quality.) • Question: What is the Robinson- Patman Act? Back to the answer board

  44. It’s the Law - 300 points • Answer: Passed in 1938 as an amendment to the Federal Trade Commission Act, this legislation broadened the powers of the FTC and prohibited false and deceptive advertising. • Question: What is the Wheeler-LeaAmendment? Back to the answer board

  45. It’s the Law - 400 points • Answer: Passed in 1914, one of the practices made illegal by this act are tying agreements (requiring the buyers of one product to also buy another product in the line). • Question: What is the Clayton Act? Back to the answer board

  46. It’s the Law - 500 points • Answer: Passed in 1946, this act establishes protection for trademarks. • Question: What is the Lanham Act? Back to the answer board

  47. Potpourri - 100 points • Answer: DuPont has changed its marketing strategy to being a good corporate citizen, or fulfilling this level of social responsibility. • Question: What is philanthropic? Back to the answer board

  48. Potpourri - 200 points • Answer: This generation controls and influences approximately $1.8 trillion per year around the world through their own pocket money and their unprecedented influence on their parents’ decisions. • Question: Who are tweens? Back to the answer board

  49. Potpourri - 300 points • Answer: Constrained career opportunities for young Japanese women is a result of this factor in external environment. • Question: What is economic? Back to the answer board

  50. Potpourri - 400 points • Answer: Companies use various strategies to instill this in their employees, including using games to practice ethical decision making. • Question: What are business ethics? Back to the answer board

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