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ENTREPRENEURSHIP II. Babs Bailey Carryer spring 2002 Business plan overview First steps for the new venture. Who needs a business plan?. Majority of Inc 500 companies had business plans This is not your father’s family business
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ENTREPRENEURSHIP II Babs Bailey Carryer spring 2002 Business plan overview First steps for the new venture
Who needs a business plan? • Majority of Inc 500 companies had business plans • This is not your father’s family business • Forces you to express the essence of the value proposition, the deal, the opportunity…
Business plans • Difference between business plan and vosg: • More detail • Blueprint for action and implementation • Vosg is go-nogo predecessor of business plan
What they should cover • Creating or adding value to customer or end user • Solving significant market problem • Robust market and money-making characteristics • Good fit with founders and management team
Challenges • Obsolete as soon as they are written • Selling documents • Flexible and adaptable to changing market conditions • Balance need for positive spin with legal considerations and regulations • Numbers don’t matter, but economics do
Logisitics • Hire an outside professional • Dos and don’ts • Segment the sections: • Industry, competition, marketing strategy, finances, management, deal • Heart and soul of business and plan is: • analysis of market opportunity • competitive analysis • strategies that result, • so start here
Audience • Funders: some rules with VCs • Get to no quickly • Be vague about what other vcs you are talking to • Don’t ever meet with an associate or junior member twice without a partner • Never say no to an offer price • Don’t stop sellling till the money is in the bank • Never lie
Business plan outline • Executive summary • Description of business • Industry and market • Competition • Strategy • R&D, technical development • Management • Finances and the deal