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Usability Benefits Quiz

Take our Usability Benefits Quiz and learn about the importance of user interface, user experience, and usability. Discover the benefits and impact of usability on company reputation, productivity, revenue, and more. Answer the questions correctly for a chance to win a prize!

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Usability Benefits Quiz

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  1. Usability Benefits Quiz Lawrence Najjar Lawrence.Najjar@pb.com

  2. Outline • User interface, user experience, & usability • Usability benefits • Usability quiz • Prize! Pitney Bowes

  3. Terms Pitney Bowes

  4. What is a ”user interface?” Pitney Bowes

  5. What is a ”user interface?” • The way the user interacts with a software or hardware product • Includes screens, buttons, hyperlinks, entry fields, graphics, keyboard, mouse Pitney Bowes

  6. What does ”user experience” mean? Pitney Bowes

  7. What does ”user experience” mean? • The elements that affect how users perceive a product • Includes packaging, ease of use, graphics, response time, installation, product support Pitney Bowes

  8. What does ”usability” mean? Pitney Bowes

  9. What does ”usability” mean? • Ease of use of the product • Includes familiarity, simplicity, consistency, and intuitiveness Pitney Bowes

  10. Usability Benefits Pitney Bowes

  11. Usability Benefits Usability increases: Usability decreases: Pitney Bowes

  12. Usability Benefits Usability increases: • Company reputation 10, 11 • Competitive advantage 2, 7, 14 • Ease of use • Productivity5, 7 • Revenue2, 5, 7, 12, 14 • User satisfaction 2, 5, 16 • User trust 5 Usability decreases: • Development time 4, 5, 15, 16 • Development costs 1, 2, 3, 4, 5, 6, 8, 9, 10, 13, 14 • Documentation costs • Learning time 2, 5 • Maintenance • Staff turnover 2, 7 • Support costs 2, 5, 12, 16 • Training12, 16 • User errors 2, 10 Pitney Bowes

  13. Usability Benefits Quiz Pitney Bowes

  14. Usability Benefits Quiz Question • 1. What percentage of a software application’s code is for the user interface? • 5% • 10% • 25% • 50% Pitney Bowes

  15. Usability Benefits Quiz Question • 1. What percentage of a software application’s code is for the user interface? • 5% • 10% • 25% • 50% Inveradi, R. (2005). Software engineering education in the modern age. Software Education and Training Sessions at the International Conference, on Software Engineering, ICSE 2005, St. Louis, MO, USA, May 15-21, 2005, Revised Lectures Myers, B. A. and Rosson, M. B. (1992). Survey on user interface programming. In CHI ‘92 Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, 195-202. Available: www-2.cs.cmu.edu/afs/cs.cmu.edu/project/garnet/doc/papers/uisurveyCHI92.ps Pitney Bowes

  16. Usability Benefits Quiz Question • 2. What percentage of development time is for the user interface? • 5% • 10% • 25% • 50% Pitney Bowes

  17. Usability Benefits Quiz Question • 2. What percentage of development time is for the user interface? • 5% • 10% • 25% • 50% Myers, B. A. (1995). User Interface Software Tools, ACM Transactions on Computer-Human Interaction, 2(1), pp. 64-103. Pitney Bowes

  18. Usability Benefits Quiz Question • 3. What is the numeric rank of “user involvement” as a predictor of successful projects? • 1st • 3rd • 5th • 7th Pitney Bowes

  19. Usability Benefits Quiz Question • 3. What is the numeric rank of “user involvement” as a predictor of successful projects? • 1st • 3rd • 5th • 7th The Standish Group (1995). The CHAOS report [Online]. Retrieved from: http://www.csus.edu/indiv/v/velianitis/161/chaosreport.pdf Pitney Bowes

  20. Usability Benefits Quiz Question • 4. What percentage of software defects is due to usability errors? • 5% • 15% • 30% • 60% Pitney Bowes

  21. Usability Benefits Quiz Question • 4. What percentage of software defects is due to usability errors? • 5% • 15% • 30% • 60% Inveradi, R. (2005). Software engineering education in the modern age. Software Education and Training Sessions at the International Conference, on Software Engineering, ICSE 2005, St. Louis, MO, USA, May 15-21, 2005, Revised Lectures Pitney Bowes

  22. Usability Benefits Quiz Question • 5. After making usability improvements on LaQuinta.com, by what percentage did annual revenue growth increase? • 5% • 35% • 65% • 85% Pitney Bowes

  23. Usability Benefits Quiz Question • 5. After making usability improvements on LaQuinta.com, by what percentage did annual revenue growth increase? • 5% • 35% • 65% • 85% Peterson, M. (2007). UX Increases Revenue: Two Case Studies. User Experience Magazine, 6(2). Retrieved from http://uxpamagazine.org/ux_increases_revenue/ Pitney Bowes

  24. Usability Benefits Quiz Question • 6. After making usability improvements on IBM.com, by what percentage did e-commerce sales increase? • 1% • 4% • 40% • 400% Pitney Bowes

  25. Usability Benefits Quiz Question • 6. After making usability improvements on IBM.com, by what percentage did e-commerce sales increase? • 1% • 4% • 40% • 400% Tedeschi, B. (1999, August 30). Good Web site design can lead to healthy sales. New York Times e-commerce report [On-line]. Retrieved from: http://www.nytimes.com/library/tech/99/08/cyber/commerce/30commerce.html Pitney Bowes

  26. Usability Benefits Quiz Question • 7. After making usability improvements on Dell.com, how much did daily online purchases increase? • $1,000,000 • $8,000,000 • $18,000,000 • $35,000,000 Pitney Bowes

  27. Usability Benefits Quiz Question • 7. After making usability improvements on Dell.com, how much did daily online purchases increase? • $1,000,000 • $8,000,000 • $18,000,000 • $35,000,000 Black, J. (2002, December 23). Usability: The ROI in good design. ZDNet. Retrieved from: http://www.zdnet.com/article/usability-the-roi-in-good-design/ Pitney Bowes

  28. Usability Benefits Quiz Question • 8. After making improvements on a very, very popular e-commerce site, how much did annual revenue increase? • $30,000 • $300,000 • $3,000,000 • $300,000,000 Pitney Bowes

  29. Usability Benefits Quiz Question • 8. After making improvements on a very, very popular e-commerce site, how much did annual revenue increase? • $30,000 • $300,000 • $3,000,000 • $300,000,000 Spool, J. (2009). The $300 million button. Retrieved from: https://articles.uie.com/three_hund_million_button/ Pitney Bowes

  30. Summary • Usability can increase customer satisfaction & revenue while decreasing development & support costs Pitney Bowes

  31. Prize! • Removable, vinyl sticker, 1.5 inches wide x 1.0 inches high • Email your name and physical mailing address to: Lawrence.Najjar@pb.com Pitney Bowes

  32. References • 1 Barker, D. T. (2000). Cost benefits of usability engineering. • 2 Bevan, N. (2005). Cost benefits evidence and case studies. Retrieved from: http://www.usabilitynet.org/papers/Cost_benefits_evidence.pdf • 3 Boehm, B. (1987). Industrial software metrics top 10 list. IEEE Software, 4(5), 84-85. • 4 Bosert, J. L. (1991). Quality Functional Deployment: A Practitioner’s Approach. New York: ASQC Quality Press. • 5 Ehrlich, K., & Rohn, J. (1994) Cost justification of usability engineering: A vendor’s perspective. In R. Bias & D. Mayhew (Eds.), Cost-justifying usability (73-110). San Diego: Academic Press. • 6 Harrison, M. C., Henneman, R. L., & Blatt, L. A. (1994). Design of a human factors cost-justification tool. In R. Bias & D. Mayhew (Eds.), Cost-justifying usability (203-242). San Diego: Academic Press. • 7 Karat, C-M. (1994). A business case approach to usability cost justification. In R. Bias & D. Mayhew (Eds.), Cost-justifying usability (45-70). San Diego: Academic Press. • 8 LaPlante, A. (1992, July 27). Put to the test. Computerworld, 27(75). • 9 Lederer, A. L., & Prasad, J. (1992). Nine management guidelines for better cost estimating. Communications of the ACM, 35(2) (February), 51-59. • 10 Marcus, A. (2005). User interface design’s return on investment: Examples and statistics. In R. Bias & D. Mayhew (Eds.), Cost-justifying usability: An update for an Internet age (17-39). San Diego: Academic Press. Version retrieved from: http://studylib.net/doc/13207962/am-a • 11 Mauro, C. (1994). Cost-justifying usability in a contractor company. In R. Bias & D. Mayhew (Eds.), Cost-justifying usability (123-142). San Diego: Academic Press. • 12 Mayhew, D. & Mantei, M. (1994). A basic framework for cost-justifying usability engineering. In R. Bias & D. Mayhew (Eds.), Cost-justifying usability (9-43). San Diego: Academic Press. • 13 Nielsen, J. (1993). Usability engineering. San Francisco: Morgan Kaufmann. • 14 Rajanen, M., & Jokela, T. (2004). Analysis of usability cost-benefit models. In T. Leino, T. Saarinen, & S. Klein (Eds.), ECIS 2004 Proceedings, 115. Retrieved from http://docplayer.net/46362298-Analysis-of-usability-cost-benefit-models.html • 15 Richeson, A., Bertus, E., Bias, R. G., & Tate, J. (2011). Determining the value of usability in Web design. In K-P. L. Vu & R. Proctor (Eds.), Handbook of Human Factors in Web Design (2nd ed.) 753-764. • 16 Weinschenk, S. (2005). Usability: A business case. Retrieved from: http://info.humanfactors.com/acton/attachment/4167/4167:f-003b/1/%7B%7BEnv.MsgId%7D%7D/Bdc4167:f-003b/%7B%7BEnv.SrcId%7D%7D/%7B%7BEnv.RecId%7D%7D/ Pitney Bowes

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