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Crowd and Open Sourcing. By Lindsay Romo. Crowdsourcing. Definition : obtaining services, ideas, or content by soliciting contributions from a large group of people Characteristics S ubdivide tedious work Fund-raise for startups C ombines the efforts of self-identified volunteers
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Crowd and OpenSourcing By Lindsay Romo
Crowdsourcing Definition: obtaining services, ideas, or content by soliciting contributions from a large group of people Characteristics Subdivide tedious work Fund-raise for startups Combines the efforts of self-identified volunteers Undefined public rather than a specific group
Uses Graphic design Writing Illustration DesignContest Apparel design Footwear/Sporting Goods Writing Illustration Interior design Architecture Video Film/TV Music/sound design Voice Overs
Modern methods • Mainly to the Internet • Crowdsourcing can either be explicit or implicit • Explicit: • Books or webpages • Share by posting products or items • Implicit: • Standalone • Piggyback
Why it works Spatial reasoning (or literally seeing solutions) Intuition Adaptivity Collaboration Self-organization Competition
Biochemistry Example • The smartest biochemists and fastest computers have made little progress on this bitterly difficult problem over half a century • Foldit - a protein folding game • visual or spatial challenge • goal is to arrange an on-screen protein into the smallest possible shape that obeys all the rules • Amateurs can fold proteins better than chemists and computers
Open Source Definition: any system of innovation or production that relies on goal-oriented yet loosely coordinated participants, who interact to create a product (or service) of economic value, which they make available to contributors and non-contributors alike • open source promotes • universal access • universal redistribution
Applications Computer software Electronics Beverages Digital content Medicine Science and engineering Robotics Fashion Education Media Religion Arts Recreation Hardware
Open Innovation Model Other Firm’s Market Licensing New Products/ Services
Motivation Intrinsic Motivators Autonomy Relatedness Learning Self-expression Control Enjoyment Extrinsic Motivators • Financial compensation • Recognition • Awards
Barriers & Opportunities Opportunities Domain knowledge Creative thinking skills Problem orientation Motivation Barriers • Social loafing • Evaluation apprehension • Production blocking
Works Cited http://www.forbes.com/fdc/welcome_mjx.shtml Wikipedia Professors slides